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Ready to streamline your social media strategy and boost your engagement? In this episode, host Allison Lane shares invaluable advice on how to stay consistent without chasing perfection.

Discover tips on repurposing content strategically, navigating social media algorithms, and making the most of scheduling tools like Hopper HQ. Allison also provides creative content ideas, inspiring authors to turn everyday moments into impactful posts.

Tune in to learn practical solutions for social media success and a sneak peek at more tools and tips to make your writing journey smoother and more enjoyable.

👉 Don’t forget to like, comment, and subscribe for more insights and actionable advice!

What You’ll Learn:

• Why consistency, not perfection, is the key to effective social media for authors.
• How to work with social media algorithms to increase visibility and engagement.
• Easy content ideas you can pull from your daily life (pets, plants, and more!).

Resources Mentioned:

• Hopper HQ: Click here to get it: https://www.hopperhq.com/?via=allison
• Metricool: www.metricool.com
• Free Content Planning Calendar: A 12-month guide to inspiration-filled social media content. https://lanelit.com/content
• Connect with Allison on Instagram: @allisonlanelit

Timestamps:

• [00:04:00]: Why most of your followers won’t see your posts—and what to do about it.
• [00:07:00]: Simple and relatable content ideas authors can use today.
• [00:12:00]: The calendar tool every author needs to simplify content planning.

If you enjoyed today’s episode, please take a moment to rate and review The Author’s Edge! Your support helps us reach more authors and share valuable tips to make the writing and publishing journey easier for everyone. Don’t forget to share this episode with your fellow authors and tag us on social media. Let’s keep the conversation going.

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• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

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We explore the journey from podcasting to publishing, emphasizing the transformative power of embracing neurodivergence as a strength. Host Allison Lane talks with Tracy Otsuka, certified ADHD coach and bestselling author of "ADHD for Smart Ass Women: How to Fall in Love with Your Neurodivergent Brain" about her insights and strategies to turn perceived challenges into opportunities for growth and success in the literary world.

What You’ll Learn:

• The importance of a book proposal and how it sets the foundation for success.
• How to build a passionate book team to amplify your launch.
• The secret to creating a preorder strategy that works.
• Why authenticity matters in marketing and how to balance personal insights with sales.

Resources Mentioned:

• Tracy Otsuka | Website | Instagram | Facebook | LinkedIn
• Tracy Otsuka’s book: ADHD for Smart Ass Women: How to Fall in Love with Your Neurodivergent Brain
• Allison’s website: Lanelit.com
• Miriam Schulman’s book: Artpreneur: A Step-by-Step Guide to Making a Sustainable Living from Your Creativity
• Book: Mind Magic: The Neuroscience of Manifestation and How It Changes Everything by James R. Doty
• Book: Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering by Malcolm Gladwell

If you enjoyed today’s insights, take a moment to rate and review The Author’s Edge. Your feedback helps us grow and reach more authors on their publishing journeys. Share this episode with an author friend who could benefit from Tracy’s tips!

Timestamps:

• [00:03:30]: How Tracy decided to write a book after podcasting success.
• [00:10:20]: Why a book proposal is a branding tool for authors.
• [00:17:00]: The role of a book team in creating lasting impact.
• [00:25:00]: Balancing personal storytelling with effective marketing.
• [00:42:30]: Tracy’s reflections on staying power and why her book resonates.

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Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now!

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Welcome to another episode of The Author’s Edge, where we’re demystifying the path to publishing success! This week, we’re tackling a burning question: "How big does my platform need to be to get my book published?" If you’ve ever been told to spend years building an audience before you pitch your book, think again. In this episode, you’ll discover why visibility trumps numbers and how to position your book for success in today’s publishing world.

What You’ll Learn:

• The key difference between visibility and follower count—and why it matters.
• How to prove there’s an audience for your book without spending years building a platform.
• Common misconceptions about author platforms (and what publishers really want).
• Actionable strategies to market your book pitch effectively.
• Why engagement is more critical than having a large audience.

Resources Mentioned:

• Connect with Allison Lane: Allison@LaneLit.com
• Article: "Building a High-Engagement Platform"
• Related episode: "Crafting a Winning Book Pitch" (Episode 12)
• Marketing tips for nonfiction authors: Nonfiction Marketing Guide

Timestamps:
1:10 – "What is an author platform today?"
3:20 – "Why visibility matters more than follower count."
7:45 – "Debunking the myth: Building a platform doesn’t take years."
12:00 – "How to showcase your audience’s eagerness to publishers."
15:30 – "Actionable steps to market your book pitch effectively."

If you found today’s episode helpful, take a moment to rate and review The Author’s Edge. Your support helps us reach more aspiring authors like you! Don’t forget to share this episode with your writing community—together, we can get more incredible books into the world.

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now!

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Welcome to The Author’s Edge! In this episode, host Allison Lane talks bestselling author and literary advocate Courtney Maum about the art and strategy of author marketing. Known for her groundbreaking guide Before and After the Book Deal, Courtney shares insights on navigating the publishing world, building a brand without burnout, and creating visibility for your work. Whether you’re a debut author or a seasoned writer, this episode offers actionable advice to connect your words with readers and build a sustainable writing career.

What You’ll Learn:

• Why understanding the publishing process is crucial for every author.
• How to balance creativity with marketing without feeling like a sellout.
• The importance of literary citizenship and how it can boost your visibility.
• Proven ways to build an author platform that reflects your authentic self.
• Why shorter books and uplifting plots are trending in publishing today?

Resources Mentioned:

• Courtney’s Substack: Before and After the Book Deal
• Book: Before and After the Book Deal by Courtney Maum
• Book: Year of the Horses by Courtney Maum
• Miller Media Services for Substack Help
• Bookshop.org – Support independent bookstores!
• Podcast Episode: Partnering with Local Bookstores for Author Success

Timestamps:

01:11 Meet Courtney Maum
02:30 The Challenges of Modern Publishing
03:54 Marketing and Branding for Authors
12:32 Navigating Social Media and Personal Branding
17:45 The Journey of Writing and Publishing
26:56 Starting a Substack
36:52 Trends in Publishing
42:33 The Reality of Book Sales
51:23 Supporting Independent Bookstores

If you enjoyed this episode, please take a moment to rate and review The Author’s Edge! Your feedback helps us reach more authors who are ready to share their stories with the world. Don’t forget to share this episode with a fellow writer or aspiring author. Let’s grow our creative community together!

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now!

@allisonlanelit
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Are you struggling to decide what your book should be about? You’re not alone. Many authors find themselves stuck between multiple ideas, unsure which one will resonate most with their audience. In this episode of The Author’s Edge, host Allison Lane shares a proven, keyword-driven strategy to help you identify the perfect book topic that meets your readers’ needs while avoiding the common pitfalls of decision-making. Whether you're an aspiring author or a seasoned writer, these actionable insights will get you one step closer to writing your next bestseller.

What You’ll Learn

• Why brainstorming alone is a mistake and how to involve your audience in the process.
• The dangers of trying to combine multiple ideas into one book.
• How to use Google’s “People Also Ask” tool to uncover reader demand.
• A step-by-step method for narrowing down your book topic with confidence.
• The importance of writing to meet a specific need rather than showcasing all your expertise.

Resources Mentioned

• Connect with Allison Lane: Instagram, Website
• Tool Highlight: Google Search - Incognito Mode
• Podcast Email for Questions: allison@lanelit.com
• Related Episode: How to Build an Author Brand That Stands Out

If you enjoyed today’s episode, take a moment to rate and review The Author’s Edge! Your support helps us reach more aspiring authors and share actionable strategies like these. Don’t forget to subscribe and share this episode with your writing community. Let’s make great books happen together! 🌟

[00:00] – Introduction to the episode’s theme: narrowing down your book topic when you’re an expert in multiple areas.
[01:10] – Why deciding on your own can lead to missing your audience’s needs
[02:35] – The pitfalls of mashing up unrelated topics and why it creates a confusing reader experience.
[03:55] – A step-by-step guide to using Google’s “People Also Ask” feature in an incognito browser to uncover your audience’s most pressing questions.
[06:00] – How to sort the questions from your search to find the most relevant topic for your book.
[07:00] – Recap of strategies and Allison’s encouragement to take action on your findings.

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now!

@allisonlanelit
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Episode 28. Welcome to this inspiring episode with Sam Bennett, bestselling author of Get It Done and The 15-Minute Method! If you’re an author or aspiring writer struggling with procrastination or overwhelmed by marketing, Sam has the answers. Learn how to write and market your book in just 15 minutes a day using simple, effective strategies. Whether you’re launching your first book or your fifth, this episode will transform your approach to writing and promotion.

What You’ll Learn:

• The 15-Minute Writing Method: How just 15 minutes a day can help you finish your book faster.
• Fall in Love with Marketing: Shift your mindset to see marketing as creative and fun.
• Overcoming Procrastination: Strategies to stop stalling and start taking action today.
• Effective Personal Branding: Why authenticity is the key to building trust and visibility.
• Crafting a Lead Magnet: Create a freebie that draws in readers and builds your audience.

Resources Mentioned:

• Sam Bennett’s Website: https://therealsambennett.com
• Get the Procrastination Domination Starter Kit: https://therealsambennett.com/cmw/pdsk/
• Social as @TheRealSamBennett
• The 15-Minute Method: The Surprisingly Simple Way to Get Things Done: https://therealsambennett.com/15-minute-method-book/
• Recommended Reads:
  • 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy: https://a.co/d/01CvYCR
  • The Big Hurt by Erika Schickel: https://a.co/d/28LJErn
• Tools for Writers:
  • Heavy cardstock index cards for idea organization. https://a.co/d/8TNyBuv
  • Voice memo apps for capturing ideas on the go.

If you enjoyed today’s episode, take a moment to rate and review The Author’s Edge! Your support helps us reach more authors ready to share their stories. Don’t forget to subscribe and share this episode with fellow writers.

💡 Get your Procrastination Domination Starter Kit at therealsambennett.com and take the first step toward publishing your book today!

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now!

@allisonlanelit
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Ready to market your book without the guesswork? In this episode of The Author’s Edge, host Allison Lane breaks down three must-know marketing moves to help authors effectively connect with their target audience. Whether you're a debut author or an experienced writer, these strategies will help you grow your readership and increase book sales. Discover how to connect with your readers faster by following the trail blazed by successful authors in your niche. No more reinventing the wheel—just actionable steps to expand your reach.

What You’ll Learn:

• How to research where your ideal readers are already engaging and meet them there.
• Why collaborating with other authors can boost your visibility and build your audience.
• The secrets to crafting pitches that land you podcast features, media interviews, and event invitations.

Allison provides step-by-step guidance and actionable insights to help you avoid common pitfalls and create a solid marketing plan that works.

Resources Mentioned:

• Dr. Tara Cousineau — https://perfectionistsdilemma.com/
• The Perfectionist’s Dilemma: Learn the Art of Self-Compassion and Become a Happy Achiever -https://a.co/d/inME6Ho
• Podcast Research Tools:Listen Notes, Google, or Bing for quick podcast discovery.
• Connect with Allison Lane:
  • Website: https://lanelit.com
  • Instagram: https://www.instagram.com/allisonlanelit

Rate and Review:
If you found this episode helpful, share it with a fellow author who needs a smarter, faster way to connect with their audience. Don’t forget to rate, review, and subscribe to The Author’s Edge on your favorite podcast platform. Your reviews help us reach more authors like you and continue creating valuable content. Let’s keep your journey swift, strategic, and successful! 🚀

Time Stamps:
00:00 Introduction: Why Marketing is Key for Authors
01:00 Welcome to The Author's Edge
02:00 Move #1: Reverse Engineer Your Readers' Journey
06:00 Move #2: Partnering with Authors to Grow Together
09:00 Move #3: Crafting a Winning Pitch to Expand Reach
14:00 Wrapping Up: Taking Action on Your Marketing Plan

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now!

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In this episode of The Author's Edge, host Allison Lane sits down with Katie Versluis and Darcy Piedmonte from NetGalley to demystify how authors and publishers can leverage early reviews to build buzz and drive book success. Whether you’re gearing up for a big launch or looking to revitalize your backlist, this conversation will give you actionable strategies to connect with the right readers and make a lasting impression.

What You’ll Learn in This Episode:

• Why Early Reviews Matter: Discover how early reviews can elevate your book's visibility and credibility with readers and retailers.
• The Power of Micro-Influencers: Learn why smaller, niche reviewers are as valuable as major influencers in driving word-of-mouth buzz.
• NetGalley 101: A beginner-friendly breakdown of how the platform works for authors and publishers alike.
• Success Stories: Hear real-life examples of how authors used early feedback to refine their books and boost pre-launch momentum.
• Trends in Book Reviews: Insights into what’s working now in the world of book reviews, from TikTok-style reactions to deep-dive critiques.
• Practical Tools for Authors: How to use NetGalley widgets, QR codes, and reviewer feedback to enhance your book marketing strategy.

Episode Highlights:

• [00:02:20] Katie and Darcy explain what NetGalley is and how it connects authors, publishers, and readers.
• [00:04:45] The surprising role of micro-influencers and why small voices matter in the book world.
• [00:09:10] How early reviews on platforms like NetGalley can help you shape your book’s launch strategy.
• [00:17:30] Case study: How one debut author gained over 400 reviews and built a loyal audience.
• [00:23:00] Timing your NetGalley listing: Why three to six months pre-publication is the sweet spot.
• [00:37:15] Tips for debut authors: Rolling up your sleeves and making the most of NetGalley’s tools.
• [00:44:10] Allison’s advice for treating your book like a product and stepping into the marketer’s role.

Resources mentioned:

• Website: NetGalley: https://www.netgalley.com
• Blog: NetGalley Insights: https://bookish.netgalley.com/category/must-reads/
• “Yes Chef” by Waitlyn Andrews: https://a.co/d/4fd9UwG

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now!

@allisonlanelit
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Facebook @allisonlanelit

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