• How Jason Woodruff Grew The Pour Over To 900,000+ Newsletter Subscribers and 7-Figures In Revenue Without a Social Following

  • Dec 6 2024
  • Length: 53 mins
  • Podcast

How Jason Woodruff Grew The Pour Over To 900,000+ Newsletter Subscribers and 7-Figures In Revenue Without a Social Following

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  • Summary

  • Jason Woodruff, founder of The Pour Over, shares how to build a mission-driven newsletter, focusing on content quality, subscriber engagement, and sponsor-driven growth. He also offers insights on managing advertiser relationships and use referrals to build a loyal, sustainable audience.

    Want more content like this?

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    • Work with Ryan's agency Tailwind
    • Work with Matt's agency GrowLetter

    Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.


    Episode Topics & Timestamps

    00:00 The Genesis of The Pour Over

    02:52 Growth and Scaling Challenges

    06:10 Building a Subscriber Base

    08:51 Content Quality and Reader Engagement

    12:13 The Future of Newsletters and Podcasts

    15:07 Team Dynamics and Content Creation

    17:56 Advertising Strategies and Monetization

    26:55 Rebuilding Advertiser Relationships

    32:45 The Importance of Ad Copy

    35:08 Growth Strategies and Paid Advertising

    41:25 Referral Strategies for Subscriber Growth

    46:36 Securing Sponsorships and Advertisers


    Links Mentioned

    Thepourover.org
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