Matt and Ryan discuss what happened in the newsletter industry and their businesses in 2024.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Tommy Clark, the CEO of Compound Social and the co-founder of Bluecast AI, shares strategies for growing an audience on LinkedIn, creating engaging content, personal branding, and focusing on value propositions.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 The Importance of Clear Value Proposition

03:13 Audience Growth Strategies on LinkedIn

06:04 Content Creation Fundamentals

08:58 Optimizing Content for Engagement

11:47 Leveraging Controversy in Content

14:57 The Power of Personal Stories in Content

23:58 Reflecting on Weekly Engagements

24:57 The Importance of Specificity in Content

25:51 Understanding Engagement on LinkedIn

27:44 Strategies for Boosting Engagement

29:38 The Risks of Engagement Hacking

30:36 Building an Organic Audience

32:01 Converting Followers into Customers

34:50 Exploring Growth Hacks on LinkedIn

36:14 Leveraging LinkedIn Video Content

39:04 Navigating Links in Posts

40:55 Insights on LinkedIn Newsletters

Links Mentioned

https://x.com/tclarkmedia

https://www.linkedin.com/in/tclarkmedia/

https://www.bluecast.ai/

https://www.compoundcontentstudio.com/

Jason Woodruff, founder of The Pour Over, shares how to build a mission-driven newsletter, focusing on content quality, subscriber engagement, and sponsor-driven growth. He also offers insights on managing advertiser relationships and use referrals to build a loyal, sustainable audience.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 The Genesis of The Pour Over

02:52 Growth and Scaling Challenges

06:10 Building a Subscriber Base

08:51 Content Quality and Reader Engagement

12:13 The Future of Newsletters and Podcasts

15:07 Team Dynamics and Content Creation

17:56 Advertising Strategies and Monetization

26:55 Rebuilding Advertiser Relationships

32:45 The Importance of Ad Copy

35:08 Growth Strategies and Paid Advertising

41:25 Referral Strategies for Subscriber Growth

46:36 Securing Sponsorships and Advertisers

Links Mentioned

Thepourover.org