Matt and Ryan discuss what happened in the newsletter industry and their businesses in 2024.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Tommy Clark, the CEO of Compound Social and the co-founder of Bluecast AI, shares strategies for growing an audience on LinkedIn, creating engaging content, personal branding, and focusing on value propositions.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 The Importance of Clear Value Proposition

03:13 Audience Growth Strategies on LinkedIn

06:04 Content Creation Fundamentals

08:58 Optimizing Content for Engagement

11:47 Leveraging Controversy in Content

14:57 The Power of Personal Stories in Content

23:58 Reflecting on Weekly Engagements

24:57 The Importance of Specificity in Content

25:51 Understanding Engagement on LinkedIn

27:44 Strategies for Boosting Engagement

29:38 The Risks of Engagement Hacking

30:36 Building an Organic Audience

32:01 Converting Followers into Customers

34:50 Exploring Growth Hacks on LinkedIn

36:14 Leveraging LinkedIn Video Content

39:04 Navigating Links in Posts

40:55 Insights on LinkedIn Newsletters

Links Mentioned

https://x.com/tclarkmedia

https://www.linkedin.com/in/tclarkmedia/

https://www.bluecast.ai/

https://www.compoundcontentstudio.com/

Jason Woodruff, founder of The Pour Over, shares how to build a mission-driven newsletter, focusing on content quality, subscriber engagement, and sponsor-driven growth. He also offers insights on managing advertiser relationships and use referrals to build a loyal, sustainable audience.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 The Genesis of The Pour Over

02:52 Growth and Scaling Challenges

06:10 Building a Subscriber Base

08:51 Content Quality and Reader Engagement

12:13 The Future of Newsletters and Podcasts

15:07 Team Dynamics and Content Creation

17:56 Advertising Strategies and Monetization

26:55 Rebuilding Advertiser Relationships

32:45 The Importance of Ad Copy

35:08 Growth Strategies and Paid Advertising

41:25 Referral Strategies for Subscriber Growth

46:36 Securing Sponsorships and Advertisers

Links Mentioned

Thepourover.org

Get super-early bird pricing and an extra $100 off Newsletter Marketing Summit:

NewsletterMarketingSummit.com

• Use code BFCM24 for the extra $100 off any ticket.
• This code expires on 12/2 at midnight EST.

In this podcast, Matt and Ahrif discuss GrowLetter's first-ever conference, Newsletter Marketing Summit.

Speakers include:

• Alex Leiberman
• Sam Parr
• James Altucher
• Brian Morrissey
• Jenny Rothenberg
• Ryan Hashemi
• Yossi J Levi
• Chenell Basilio
• Ryan Heafy
• Brad Wolverton
• Tim Huelskamp
• Jay Clouse
• Neville Medhora
• Matt McGarry
• And many more

Got questions about the event? Want to learn about sponsorship options?

Contact: ahrif@growletter.co

Roslyn McLarty, is an executive coach and founder at Within. She is also the co-founder of The Gist, a sports media company for women and underserved sports fans. In this episode, Roslyn shares key insights on identifying market gaps, building a brand with a strong mission, and the strategies used to grow their audience from a few hundred to hundreds of thousands of subscribers. She also discuss managing burnout, and fostering self-growth, and introduces Within, a coaching business focused on trust-based client relationships.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00

The Journey Begins: From Beta to Launch

02:58

Identifying the Market Gap: The Gist's Unique Proposition

06:02

Building the Brand: Mission and Values

08:47

Growing the Audience: Strategies and Early Successes

12:10

Scaling Up: From Local to National

15:01

Navigating Growth: Lessons Learned and Key Metrics

17:54

Creative Marketing: Guerrilla Tactics and Launch Events

20:54

The Importance of Mission-Driven Growth

24:02

Partnerships and Collaborations: Expanding Reach

27:02

Self-List Cleaning and Giveaway Strategy

35:01

Expansion and New Ventures

37:32

The Birth of Within: A Personal Development Platform

41:08

Understanding and Preventing Burnout

50:43

Growth Strategy for Coaching Business

Links Mentioned

Join Roslyn's newsletter, Within

Katy Huff, the cofounder of MadRev, shares insights on how to sell newsletter sponsorships, audience understanding, advertiser expectations, sponsorship strategies, pricing, contract renewal, working with different brands, and more.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00

Introduction to Mad Rev and Sales Background

03:12

Fundamentals of Selling Newsletter Sponsorships

05:56

Understanding Advertiser Expectations

09:09

Identifying Potential Advertisers

12:02

Strategies for Securing Your First Sponsor

14:53

Pricing Your First Ads

17:46

Renewals and Long-Term Relationships with Advertisers

21:03

Working with Larger Brands

24:05

Final Thoughts and Recommendations

Links Mentioned

https://www.madrev.co/

matt@newsletteroperator.com

Apply for GrowLetter to sell your ads here >>

Episode Description:

Matt and Ryan discuss the launch of the GrowLetter Ad Network, challenges faced by newsletter publishers in securing sponsorships and the changing landscape of ad rates, effective ad placement strategies, the importance of audience engagement, and the need for newsletters to be part of a broader business strategy and more.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Launching the Grow Letter Ad Network

09:04 Challenges in Newsletter Monetization

16:42 Optimizing Ad Placements and Strategies

29:01 Building a Sustainable Advertising Business

33:17 Newsletters as a Strategic Medium

Matt and Ryan share various newsletter business ideas and how to monetize through affiliate marketing, job boards, community engagement, and more.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduction to Newsletter Ideas

02:56 Global Talent and Remote Job Opportunities

05:47 Building a Marketing Newsletter for Overseas Marketers

09:04 Platform-Based Newsletters and Monetization Strategies

11:56 Creating Unofficial Sports Team Newsletters

14:48 Local Real Estate Investing Newsletters