Indie business club with Barfield and McKinney

By: Mel Barfield & Ben McKinney
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  • Summary

  • A podcast for independent creatives. Packed with tips, advice, and food for thought for freelancers, founders, and business owners in creative industries.

    barfieldandmckinney.substack.com
    Mel Barfield - @allcopymel
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Economics Leadership Marketing
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Episodes
  • b-sides: word of the year

    b-sides: word of the year
    Jan 12 2025
    On this minisode we discuss the concept of having a "word of the year". In case you missed it, we’re speaking at the Alt Marketing School open day on Thursday 16th January. There are 14 speakers and we’re talking about tone of voice and why it’s important for your brand and your business. Click the pic for tickets.It’s an affiliate link so if you opt for the paid ticket for lifetime access to the talks, we get some cash which we’ll put towards the cost of making the podcast.See ya,Ben & MelFind our producer, theme composer and big kid Ant Henderson on LinkedIn 🐶🎙️ Spotify / Apple podcasts / Amazon Music and AudibleThe back catalogueReplays here…b-side LinkedIn revisited14 Handbags and Gladrags: Industry Awards ft Charles Commins and Fab Giovannetti13 You’re The Voice: Tone Of Voice ft Nick Parker, Rishi Dastidar and Amy Nolan12 Plug In Baby: Software ft Jo Shock and Jack Chambers-Ward11 Somebody Told Me: Referrals ft Bob Burg and Penni and Jo Pickering10 Paranoid Android: AI vs creativity ft Tom Albrighton and Molly Scanlan09 Shiny Happy People: Personal brands ft Lea Turner and Steve Folland08 Chasing Rainbows: Business planning ft. Alastair Thomson and Melanie Johnson07 A Design For Life: Creating for yourself with guest co-host Dan Nelken ft. Penny Brazier and The McKinneys06 I Bet You Look Good On The Timeline ft. Dave Harland and Jonathan Wilcock05 Flaming Lips: Public Speaking ft. Pascalle Bergmans, Becki Wilson and Nikki Pilkington04 A Little Respect: Client Relationships ft. Jodie Newman and Sophie Cross03 All Together Now: Communities ft. Mark Masters and Ant Henderson02 It’s Oh So Quiet: Finding Clients ft. John Lyons and Bonnie Harrington01 Fools Gold: Pricing your projects ft. Tom Garfield and Ange Lyons00 What’s The Story? Podcast origins This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit barfieldandmckinney.substack.com
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    15 mins
  • b-sides: LinkedIn revisited

    b-sides: LinkedIn revisited
    Dec 30 2024
    Hello, Mel here,We’re rounding off the year with a b-side to revisit LinkedIn. The b-sides are shorter chats than a normal episode, so if you've got any topics you'd like us to chew over for 10-15 minutes, let us know.A brief, unimportant disclaimerTurns out I got my Paul brothers mixed up in this b-side. Apologies to any boxing fans. Though, true boxing fans probably don't know their Jake from their Logan either.Ben's meme banSince we covered all things LinkedIn in I Bet You Look Good On The Timeline, Ben's been more open-minded about the platform. He's even had some smash hit posts, though the experience left him “utterly underwhelmed”. He concedes there's that little dopamine hit from seeing red notifications. And being on the platform more has also led to him having more conversations, which is what it's all about of course. Ben's never had Facebook, so hasn't been exposed to the plethora of memes the rest of us have. I had to have a stern word to stop him tipping over into “what do you call a bread roll where you're from?” territory.Content pillars for the winBen mentioned how useful it was to have his “three words” from the personal branding episode. It’s helped him lean into LI a little bit more.One of his words was witty (coz he is) which gave him a bit more confidence to share posts he finds amusing. He's trying to be less formal and more off-the-cuff. I’m a fan. BUT Ben's actually let his LI presence slip since we recorded the b-side. Admittedly it’s the school holidays but SORT IT OUT, MCKINNEY *wags finger*Are you planning to get on LinkedIn more in 2025?We're here for you. Well, I am anyway. Ben might need to be dragged along with you.See you in 2025,Mel & BenFind our producer, theme composer and big kid Ant Henderson on LinkedIn 🐶🎙️ Spotify / Apple podcasts / Amazon Music and AudibleThe back catalogueReplays here…14 Handbags and Gladrags: Industry Awards ft Charles Commins and Fab Giovannetti13 You’re The Voice: Tone Of Voice ft Nick Parker, Rishi Dastidar and Amy Nolan12 Plug In Baby: Software ft Jo Shock and Jack Chambers-Ward11 Somebody Told Me: Referrals ft Bob Burg and Penni and Jo Pickering10 Paranoid Android: AI vs creativity ft Tom Albrighton and Molly Scanlan09 Shiny Happy People: Personal brands ft Lea Turner and Steve Folland08 Chasing Rainbows: Business planning ft. Alastair Thomson and Melanie Johnson07 A Design For Life: Creating for yourself with guest co-host Dan Nelken ft. Penny Brazier and The McKinneys06 I Bet You Look Good On The Timeline ft. Dave Harland and Jonathan Wilcock05 Flaming Lips: Public Speaking ft. Pascalle Bergmans, Becki Wilson and Nikki Pilkington04 A Little Respect: Client Relationships ft. Jodie Newman and Sophie Cross03 All Together Now: Communities ft. Mark Masters and Ant Henderson02 It’s Oh So Quiet: Finding Clients ft. John Lyons and Bonnie Harrington01 Fools Gold: Pricing your projects ft. Tom Garfield and Ange Lyons00 What’s The Story? Podcast origins This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit barfieldandmckinney.substack.com
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    9 mins
  • 14 Handbags And Gladrags: Industry Awards

    14 Handbags And Gladrags: Industry Awards
    Dec 12 2024
    Hello, Award-Winning-Copywriter Mel and Non-Award-Entering Ben here.Today’s episode is called Handbags And Gladrags. It’s all about industry awards and whether they’re worth entering as an indie business owner. Spoiler: Mel says yes.Industry awards don’t always come with a great reputation. I (Ben) have definitely been a bit sniffy about them in the past. But it’s been a lovely thing to see the joy and confidence that winning first place in the Brand Copywriting Category at the recent Women In Marketing Awards has brought Mel, as well as the deserved attention she’s received because of it. She also took home a cool little award which looks like one of the crystals off The Crystal Maze. I always wanted to go on that show. Although I’d have probably got myself locked in in the Science zone.Anyway, back to the show. We talked about why you should put yourself forward for awards in your industry. And what to look out for when checking if awards are reputable. Mel also talked about how the glow of winning reaches well beyond the adrenaline of the awards night. As well as the obvious confidence boost, the validation and promotion from industry peers and the feedback from the judge (copywriting legend Vikki Ross) has led directly on to Mel winning more work.An award-winning podcasterNo, not one of us (yet). Although, on that, we did set ourselves a challenge of winning (or at least entering the indie business club podcast into) an award next year. Our voice note comes from expert producer and award-winning podcast host Charles Commins. Charles voicenoted us on his way to Football Supporters Association awards, where his pod It’s All Cobblers To Me was nominated for Best Club Podcast Of The Year. He spoke about how winning the award in 2021 gave him and his business that little extra bit of oomph.Fab Fab’s fabulous shout-outThis week’s Your Friend And Mine is Fab Giovanetti, headteacher at the Alt Marketing School and host of Cowork Crew in Cambridge. Fab also hosts her own podcast, The Alt Marketing pod (which Mel and I have recently guested on :). She’s an absolute force for good and I’m so pleased she’s a friend-of-the-show.Find us wherever you get your podcasts, and on the indie business club LinkedIn page.See ya,Mel & BenFind our producer, theme composer and tall Swift fan Ant Henderson on LinkedIn 🐶🎙️ Spotify / Apple podcasts / Amazon Music and AudibleThe back catalogueReplays here…13 You’re The Voice: Tone Of Voice ft Nick Parker, Rishi Dastidar and Amy Nolan12 Plug In Baby: Software ft Jo Shock and Jack Chambers-Ward11 Somebody Told Me: Referrals ft Bob Burg and Penni and Jo Pickering10 Paranoid Android: AI vs creativity ft Tom Albrighton and Molly Scanlan09 Shiny Happy People: Personal brands ft Lea Turner and Steve Folland08 Chasing Rainbows: Business planning ft. Alastair Thomson and Melanie Johnson07 A Design For Life: Creating for yourself with guest co-host Dan Nelken ft. Penny Brazier and The McKinneys06 I Bet You Look Good On The Timeline ft. Dave Harland and Jonathan Wilcock05 Flaming Lips: Public Speaking ft. Pascalle Bergmans, Becki Wilson and Nikki Pilkington04 A Little Respect: Client Relationships ft. Jodie Newman and Sophie Cross03 All Together Now: Communities ft. Mark Masters and Ant Henderson02 It’s Oh So Quiet: Finding Clients ft. John Lyons and Bonnie Harrington01 Fools Gold: Pricing your projects ft. Tom Garfield and Ange Lyons00 What’s The Story? Podcast origins This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit barfieldandmckinney.substack.com
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    32 mins

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