• Insider Interviews with E.B. Moss

  • By: E.B. Moss
  • Podcast

Insider Interviews with E.B. Moss

By: E.B. Moss
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  • Summary

  • Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.
    © 2019-2024 E.B. Moss and Moss Appeal
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Biographies & Memoirs Economics Marketing Social Sciences
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Episodes
  • From ‘Digibabble’ to Digital Reality: Sable & Paskalis on Marketing News for 2025

    From ‘Digibabble’ to Digital Reality: Sable & Paskalis on Marketing News for 2025
    Jan 15 2025
    For my 2025 kickoff of Insider Interviews marketing luminaries Lou Paskalis and David Sable joined me for one of the most candid conversations on the media and ad world for an incredibly candid conversation on the media and ad world that cuts through what David famously coined as "digibabble" years ago. We moved from their personal passions (don't get David started on The Doors!) to how advertising evolved in the tech era... to its future, jam packed with opinions based on their decades of award-winning experience. (Lou, who previously ran global marketing at a couple of small brands you may have heard of, like Bank of America, American Express, and where I first met him, E.J. Gallo, is now the strategic mind behind news assessor Ad Fontes Media, The street cred of David - a top voice on LinkedIn, thanks in part to his terrific blog, "Imagine," stems from being former global CEO/Chairman of Y&R (now VMLY&R) and board member for a ton of big companies like American Eagle and Ethan Allen. He is now Vice-Chairman at the forward-thinking mid-size holdco, Stagwell, where Lou is also an advisor, I discovered!) What informs a lot of the conversation is David's explanation of how Stagwell flipped the traditional agency model on its head: Instead of buying up creative agencies, founder Mark Penn premise to build around tech."... We began by buying tech, aggregating tech and creating a tech platform. Then we went out and wrote in the creative pieces of business." But as David emphasized, "Tech leads the way for everything. But our model, which is the model that's working the best, is that tech is an enabler: Our job is to tell stories and to tell them well." Stories - and art itself, even using the most sophisticated tech and AI - is only a result of the information fed to it. David shares a beautiful analogy about what a Monet envisioned using different brushstrokes on, say, Water Lillies. We have to inform our models to consider "impressionism," just as we have to provide data for use. He says, "Data is a picture of what happened before. That's it. Now, I can interpret it, I can use it, I can I can create algorithms or models, but at the end of the day, data is a picture of what was. It can predict, and AI is going to be better at that, but that's all it is. So it's only as good as the data that it has." And don't get him started on OMNICHANNEL as a buzzword, either. The through line of this episode is to appeal to and follow the consumer. Not jam tech terms or "digibabble" down their throats. Unsurprisingly, Lou agrees, comparing ineffective presentations to Charlie Brown hearing his teacher: "Wah wah. Wah wah. Digital." His point when pitching the CFO could also apply to the consumer: "If you don't contextualize everything into the growth agenda, you might as well not go to the meetings. They don't care what we do, they care how what we do achieves growth." Be human, even in an AI world. That applies to retail, to advertising and, as we learn, the news media. The Future of News Perhaps most compelling was our discussion about the critical importance of news. Insider Interviews followers know this is a clarion call for Lou, which he focused on in his first appearance here last year. Now, backed by Stagwell's staggering study of 50,000 people, Lou shared a startling insight: "The ROI, or return on advertising -- ROAS, on news is higher than any other content vertical you can buy." Marketers are missing out on if they are "news-averse," based on some misguided perceptions about "brand suitability." "11% are self-identified as news junkies who only read or watch the news when they're consuming media. That's 11% more business for any marketer in America in 2025 who will achieve the growth agenda and win by reaching these very influential people." (To learn more, all Insider Interviews fans who are publishers are invited to apply to attend Stagwell's Future of News next meeting at 1WTC on January 2...
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    Less than 1 minute
  • Fast Forward: Reality Bytes from CES 2025 – a Bonus Episode

    Fast Forward: Reality Bytes from CES 2025 – a Bonus Episode
    Jan 13 2025
    Fresh from the floor of CES 2025, I grabbed about 10 minutes each with two brilliant minds in technology and innovation who shared fascinating insights about where we're headed in this AI-driven world for a fast but powerful bonus episode. Andrew Klein, who leads creative technology and innovation at PMCI (Publicis Media Content and Innovation Team), dove straight into how generative AI is becoming increasingly woven into our daily lives. Andrew Klein, SVP, PMCI at CES 2025 He painted a vivid picture of our near future, where wearable AI technology won't just sit on our desks but will travel with us through our days via glasses, earbuds, and head-mounted displays. His most striking observation? "I think we're going to have more conversations with AI, potentially, than we would with people. Especially when you think about digital communication." Klein shared fascinating insights about the emerging convergence of crypto and AI, describing a future where we'll essentially subscribe to different AIs like we currently follow social media accounts or news sources. These AI agents, running 24/7, could serve as everything from market analysts to personal companions. When our discussion turned to the critical issue of trust in AI systems, Klein highlighted how major platforms are starting to prioritize transparency by clearly identifying AI-driven interactions. Albert Thompson, Walton Isaacson, at CES 2025 This focus on trust was echoed and expanded upon by my next guest, Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, who had just finished moderating a panel on monetization in immersive technologies. Thompson offered a profound observation that really stuck with me: "The world's currency is not technology, it's trust. And that's everywhere from political candidacy to why three ply toilet paper is better than one. ...And when you start to think about news and information, it's whom do we trust?" Thompson drew a fascinating distinction between generations: Boomers understand how things are made because they come from the Industrial Age, while Gen Z knows how nothing is made - they just want it to work. He predicts we'll return to valuing in-person verification, noting that while deepfakes can fool us online, "the one thing a deepfake can't do is walk in the room and fake you out." The episode concludes with my personal note about the Los Angeles wildfires and information about supporting affected communities, including the Grammy-winning composer of my Insider Interviews theme, John Clayton. (You can see a few images of what his home WAS in our episode last year of "It's Quite a Living".) John Clayton and lost compositions Key Segments & Timestamps: [00:01:15] Andrew Klein on Innovations at CES 2025 [00:04:34] The Convergence of Crypto and AI [00:06:40] Trust and Transparency in AI [00:12:13] Albert Thompson on The Future of Technology and Trust [00:17:56] Closing Note about LA Wildfires DONATION RESOURCES: American Red Cross to support the communities in need. World Central Kitchen has mobilized across Southern California, providing sandwiches and water throughout the region. Los Angeles Fire Department Foundation to go toward equipping firefighters with tools and supplies to contain the infernos. GoFundMe.org started a 2025 Wildfire Relief Fund that will “go directly to people impacted who are seeking help through GoFundMe fund-raisers, and to nonprofit organizations on the ground providing relief. And, as mentioned, I'll be donating a portion of any support of this episode that is sent to buymeacoffee.com/MossAppeal Connect with E.B. Moss and Insider Interviews: LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Blusky: https://bsky.app/profile/mossappeal.bsky.social
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    Less than 1 minute
  • Jason Brown on Simplifying Advertising Success

    Jason Brown on Simplifying Advertising Success
    Jan 6 2025
    Navigating the chaos of the advertising world can be daunting (for advertisers AND journalists!), but Jason Brown, Chief Revenue Officer of SpectrumReach, helped simplify our wild industry in this Epi 32 of Insider Interviews – just like he and his team do for their 20,000+ advertisers nationwide. From big-picture strategy to the nitty-gritty of local targeting, Jason shared how the sales arm of Charter Communications delivers on its mission to simplify and supercharge advertising success. How does Spectrum Reach make it all work? Well, think premium inventory, measurable outcomes, and advanced targeting. Plus a new partnership with Amazon Ads that lets them do all of the above on an even bigger scale. As Jason put it: "We harness the chaos of bringing in all these different types of inventory into one cohesive buy from end to end." (And the same attitude prevails company-wide, thanks to, for example, their investment in Xumo to help subscribers harness the content discovery maze!) Speaking of helping: Jason explained the Spectrum Reach approach to educating and supporting small businesses -- a lifeblood of local advertising, via a program called 'Pay it Forward' and their Spectrum Ad Academy. That is familiar territory to Jason, though, grew up with a father who went from film producer to community activist and shaped Jason’s perspective on “doing well by doing good.” 'We want local communities to win. We want new businesses to win, and we're going to invest in them.' Plus, his sales and his leadership style is dependent on fostering strong relationships across their 181 sales offices. (It reminded me of the humanistic management approach taken by another of my previous guests, Jarl Mohn, who criss-crossed the country visiting NPR's sales offices, too!) Jason takes pride in how Spectrum News creates loyal communities, which is vital in this media landscape. Of course, we couldn’t talk about advertising without geeking out over the power of local news (a favorite topic of mine – just ask Lou Paskalis, who makes his second Insider Interviews appearance on an upcoming episode). This episode is packed with insights on everything from simplifying ad buying to building relationships that drive real impact. And if you love a good story, Jason’s got some personal anecdotes that’ll make you smile and maybe even inspire you to think differently about leadership. So, tune in! Whether you're an advertiser, media exec, or just curious about the magic behind the screens, you’ll walk away with actionable takeaways and maybe a new appreciation for how “harnessing chaos” can lead to success. Key Highlights: 00:46 The Professional Journey of Jason Brown – from Out of Home to In Home Screens 02:01 The Spectrum Reach Structure and Mission 03:42 Winning Advertising Strategies and Local at Scale 05:06 Innovations and the Amazon Ads Partnership 08:20 Measurement and Data Accuracy 14:05 Supporting Small Businesses 24:40 Corporate Social Responsibility 26:24 Growing as a Leader and a Father’s Influence 30:42 Favorite Shows (and a Xumo Rationale!) Connect with Jason Brown: https://www.linkedin.com/in/jasonbrown718/ Follow Spectrum Reach: LinkedIn: https://www.linkedin.com/company/spectrum-reach Facebook: https://www.facebook.com/SpectrumReach Instagram: https://www.instagram.com/spectrumreach/ Connect with E.B. Moss and Insider Interviews: LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Blusky: https://bsky.app/profile/mossappeal.bsky.social If you prefer to WATCH this podcast: YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist E-mail podcasts@mossappeal.com to ask about an executive profile package, or to sponsor an “Inside Scoop” branded segment about your brand! AND,
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    32 mins

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