In this thought-provoking episode of the #WisdomOfWomen Show, host Coco Sellman, a 5x founder and impact investor, sits down with Jennifer Yates, Founder & CEO of Roux. With a background in business operations and human-centered project management, Jennifer offers invaluable insights into building resilient teams, fostering people-centric cultures, and creating trust-driven companies.

WHAT YOU’LL GAIN BY LISTENTING IN:

Women founders will gain transformative strategies to scale their businesses with integrity, purpose, and growth-focused leadership. This episode is packed with practical advice and personal stories that amplify the journey of growing high-impact, high-growth enterprises.

GUEST SPOTLIGHT:

Jennifer Yates is a visionary leader with a diverse career spanning corporate roles and entrepreneurship. She has served as VP of Business Operations, Senior Project Manager, and advisor, using her unique skills to drive impactful change within organizations. Her company, Roux, is grounded in human-first business operations and inspired by her roots in Louisiana, much like the culinary term “roux”—a foundational base that brings flavors together. Jennifer’s expertise in fostering value-driven workplaces offers women founders actionable insights into growing strong, purpose-led businesses.

CHAPTERS

00:14 The Power of Women in Business

01:22 The Emergence of New Leadership

21:36 The Essence of Rue: A Foundation for Growth

26:55 Building People-Centric Organizations

39:41 The Path to Growth: Emphasizing People-Centered Focus

52:01 Empowering Teams for Growth

TAKEAWAYS:

◾ The Wisdom of Women Show emphasizes the importance of visionary women leaders in business.

◾ Jennifer Yates shares how her eclectic background informs her people-centered approach to operations.

◾ To create a people-centric organization, companies must genuinely communicate their values beyond mere posters.

◾ Building a resilient team requires knowledge sharing and a culture that encourages innovation without fear of mistakes.

◾ The concept of being replaceable empowers leaders to elevate their teams and foster growth.

◾ A successful business is built on trust, collaboration, and valuing every team member's contribution.

BURNING QUESTIONS ANSWERED:

1. How can you build a people-centric company that thrives on trust and connection?

2. What are the best strategies for building resilient, fortified teams?

3. What role does personal growth play in effective leadership?

4. How can founders measure and live their company’s values for growth?

5. What insights can founders gain from Jennifer’s entrepreneurial journey?

MEMORABLE QUOTES:

“Building trust isn’t about big gestures; it’s about consistency and presence. Your values must echo in every action.” — Jennifer Yates

“We’re in an era where human connection is more powerful than ever in business. Connection isn’t just a perk; it’s a necessity.” — Coco Sellman

“Fostering a resilient team means allowing space for mistakes. Innovation needs room to breathe.” — Jennifer Yates

“Intuition and well-being are the backbone of leadership. If we’re not in tune with ourselves, how can we lead others?” — Coco Sellman

OFFERS & CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/jenniferayates/

Website: https://www.workwithroux.com

Book a Call with Jennifer: https://savvycal.com/roux/helloroux?sid=b21c9ba8-7349-470a-9365-ec7364ba912a

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