In this episode, Katie and JHo dive into the curious habits of gym owners, from hoarding broken bumper plates to turning gyms into second garages. They tackle listener questions about cardio equipment—do you need all the gadgets or just the classics?—and discuss why making phone calls might be the simplest (yet hardest) way to grow your gym. Katie shares stories of her daughters’ athletic triumphs, proving that growing up in a CrossFit gym builds more than just muscles. JHo reflects on the idea of "quarters in broken machines," exploring the importance of focus and investing in what truly works. Plus, they review key findings from the Two Brain Business Report and why the FTC's crackdown on fake reviews is a game changer for gym owners. Tune in for practical tips, relatable parenting fails, and a dose of inspiration to end the year strong.

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit

FTC article

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In this conversation, the hosts discuss a range of topics from the acquisition of Infowars by The Onion to the rapid evolution of technology and its implications for society. They reflect on the cultural significance of boxing and MMA, the importance of community and connection in fitness, and the impact of loneliness on mental health. The discussion also touches on personal training dynamics, the future of retail in the fitness industry, and the value of human interaction in a digital age. In this episode, Katie Hogan and JHo discuss the complexities of coaching in the fitness industry, focusing on the balance between technical skills and personal attitude. They explore the importance of creating a positive environment for members, the necessity of personal connections over mere efficiency, and the significance of establishing non-negotiables in coaching. The conversation also touches on the future of competitive events in fitness, emphasizing the need for quality experiences over quantity.
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit

IG: @katiehogan777 | @blacknesssmonster

Email: katie.hogan@crossfit.com | Jordan@resetsd.com

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Jordan and Katie wax nostalgic about the golden days of magazine collages and ransom note aesthetics, then shift gears into the wild world of AI, as JHo tries to figure out if his kid’s calculus grade is pure genius or just a well-played ChatGPT assist.

The fitness world gets spicy as they tackle Metfix, which sounds like a workout plan but might just be a secret club with a confusing marketing strategy. But hey, nothing says “join us” like not knowing what you’re signing up for, right? They also highlight the art of making sales calls without sounding like a desperate ex, plus the vital need to mix in some Padres smack talk to keep things fun. Oh, and let's not forget: rest is apparently good for you, unless you’re on a four-wheeler in Iowa—then it’s optional.

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit

IG: @katiehogan777 | @blacknesssmonster

Email: katie.hogan@crossfit.com | Jordan@resetsd.com

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Jordan and Katie kick things off with a lighthearted discussion about viral news, including a Chinese zoo painting dogs to look like pandas. They dive into the importance of following up with gym leads, with JHo sharing insights on their process at RESET and emphasizing how persistence can lead to higher conversions. Katie reflects on the challenges of balancing gym capacity and maintaining the right community vibe in smaller, personal training environments. They also explore the growing influence of AI in fitness, considering how it might complement coaches rather than replace them. The episode wraps up with their usual witty banter, gym stories, and a listener question about handling trainers who want to open their own gyms.

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit

IG: @katiehogan777 | @blacknesssmonster

Email: katie.hogan@crossfit.com | Jordan@resetsd.com

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In this episode, Katie Hogan and Jordan Holland discuss a variety of topics ranging from the science behind Doritos and invisibility to the importance of fitness certifications and coaching feedback. They reflect on the recent San Diego Affiliate Summit, share insights on gym management challenges, and emphasize the significance of marketing in the fitness industry. The conversation also touches on the topic of discounts in fitness and concludes with personal wins and lessons learned from the week.

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit

IG: @katiehogan777 | @blacknesssmonster

Email: katie.hogan@crossfit.com | Jordan@resetsd.com

Send questions to Jordan via email or IG dm

Worst audio in the history of the pod but a trip to France can't stop this duo. Just listen to it. You don't need notes.

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | CrossFit Hillcrest | Riot Athletics CrossFit | Megawatt CrossFit

IG: @katiehogan777 | @blacknesssmonster

Email: katie.hogan@crossfit.com | Jordan@resetsd.com

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It's been a while. Cut us some slack. And enjoy.

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | CrossFit Hillcrest | Riot Athletics CrossFit | Megawatt CrossFit

IG: @katiehogan777 | @blacknesssmonster

Email: katie.hogan@crossfit.com | Jordan@crossfithillcrest.com

Send questions to Jordan via email or IG dm

Jordan and Katie dive into a quirky 2018 study on parachutes, laugh about pricey military-grade dogs, and admire Bo Jackson's sports career. They discuss CrossFit HQ layoffs, advising gym owners to focus on what they can control. Katie shares BB’s stressful swim lessons, while Jordan vents about slow gym renovations. They highlight CrossFit's expertise in gamification and customization, with Katie humorously noting, "CrossFit is crushing it, everyone else is just taping cats together." The episode wraps up with wins and lessons, emphasizing the importance of addressing the whole person in fitness.

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | CrossFit Hillcrest | Riot Athletics CrossFit | Megawatt CrossFit

IG: @katiehogan777 | @blacknesssmonster

Email: katie.hogan@crossfit.com | Jordan@crossfithillcrest.com

Send questions to Jordan via email or IG dm

Tape a bunch of cats together
Parachutes don't help