Episodes

  • 70. Making sales calls, Rogue vs Concept 2, take a break
    Oct 21 2024

    Jordan and Katie wax nostalgic about the golden days of magazine collages and ransom note aesthetics, then shift gears into the wild world of AI, as JHo tries to figure out if his kid’s calculus grade is pure genius or just a well-played ChatGPT assist.

    The fitness world gets spicy as they tackle Metfix, which sounds like a workout plan but might just be a secret club with a confusing marketing strategy. But hey, nothing says “join us” like not knowing what you’re signing up for, right? They also highlight the art of making sales calls without sounding like a desperate ex, plus the vital need to mix in some Padres smack talk to keep things fun. Oh, and let's not forget: rest is apparently good for you, unless you’re on a four-wheeler in Iowa—then it’s optional.

    CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit

    IG: @katiehogan777 | @blacknesssmonster

    Email: katie.hogan@crossfit.com | Jordan@resetsd.com


    Send questions to Jordan via email or IG dm


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    1 hr and 2 mins
  • 69. Painted dogs, Katie is a hot mom, and making fitness, friends, AND money.
    Oct 5 2024

    Jordan and Katie kick things off with a lighthearted discussion about viral news, including a Chinese zoo painting dogs to look like pandas. They dive into the importance of following up with gym leads, with JHo sharing insights on their process at RESET and emphasizing how persistence can lead to higher conversions. Katie reflects on the challenges of balancing gym capacity and maintaining the right community vibe in smaller, personal training environments. They also explore the growing influence of AI in fitness, considering how it might complement coaches rather than replace them. The episode wraps up with their usual witty banter, gym stories, and a listener question about handling trainers who want to open their own gyms.

    CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit

    IG: @katiehogan777 | @blacknesssmonster

    Email: katie.hogan@crossfit.com | Jordan@resetsd.com

    Send questions to Jordan via email or IG dm


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    58 mins
  • 68. Affiliate summit, to discount or not to discount, and level up your education
    Sep 21 2024

    In this episode, Katie Hogan and Jordan Holland discuss a variety of topics ranging from the science behind Doritos and invisibility to the importance of fitness certifications and coaching feedback. They reflect on the recent San Diego Affiliate Summit, share insights on gym management challenges, and emphasize the significance of marketing in the fitness industry. The conversation also touches on the topic of discounts in fitness and concludes with personal wins and lessons learned from the week.

    CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit

    IG: @katiehogan777 | @blacknesssmonster

    Email: katie.hogan@crossfit.com | Jordan@resetsd.com


    Send questions to Jordan via email or IG dm



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    59 mins
  • 67. Ask good questions, Jordan is in France, Katie hates periods, new zone diet
    Sep 12 2024

    Worst audio in the history of the pod but a trip to France can't stop this duo. Just listen to it. You don't need notes.

    CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | CrossFit Hillcrest | Riot Athletics CrossFit | Megawatt CrossFit

    IG: @katiehogan777 | @blacknesssmonster

    Email: katie.hogan@crossfit.com | Jordan@resetsd.com

    Send questions to Jordan via email or IG dm


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    51 mins
  • 66. Totally worth the wait, Jordan's Games experience, showers, and science food
    Aug 27 2024

    It's been a while. Cut us some slack. And enjoy.

    CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | CrossFit Hillcrest | Riot Athletics CrossFit | Megawatt CrossFit

    IG: @katiehogan777 | @blacknesssmonster

    Email: katie.hogan@crossfit.com | Jordan@crossfithillcrest.com


    Send questions to Jordan via email or IG dm


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    1 hr and 1 min
  • 65. Practice your pitch, taping cats together, and It Depends merch?
    Jul 13 2024

    Jordan and Katie dive into a quirky 2018 study on parachutes, laugh about pricey military-grade dogs, and admire Bo Jackson's sports career. They discuss CrossFit HQ layoffs, advising gym owners to focus on what they can control. Katie shares BB’s stressful swim lessons, while Jordan vents about slow gym renovations. They highlight CrossFit's expertise in gamification and customization, with Katie humorously noting, "CrossFit is crushing it, everyone else is just taping cats together." The episode wraps up with wins and lessons, emphasizing the importance of addressing the whole person in fitness.

    CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | CrossFit Hillcrest | Riot Athletics CrossFit | Megawatt CrossFit

    IG: @katiehogan777 | @blacknesssmonster

    Email: katie.hogan@crossfit.com | Jordan@crossfithillcrest.com


    Send questions to Jordan via email or IG dm

    Tape a bunch of cats together
    Parachutes don't help

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    42 mins
  • 64. Crappy rent vs crappy landlords, no kids allowed, and strong sexy seniors
    Jul 2 2024

    In this week’s snark-filled episode of It Depends, Katie Hogan and Jordan dive into historical trivia, including parachutes and the Stonewall riots. They ponder why people can’t mind their own business, relating it to politics, religion, and CrossFit.

    Katie discusses her perfect landlords while Jordan rants about his gym move debacle and a landlord blocking their Pride events. The duo also explores a study on how heavy lifting benefits seniors, with Jordan's mom as a prime example.

    They debate the pros and cons of youth sports, with Katie defending pricey club sports and Jordan wondering why more kids aren’t in CrossFit. The episode wraps up with advice for a listener on potentially cutting a disliked kids' program.


    CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | CrossFit Hillcrest | Riot Athletics CrossFit | Megawatt CrossFit

    IG: @katiehogan777 | @blacknesssmonster

    Email: katie.hogan@crossfit.com | Jordan@crossfithillcrest.com

    Send questions to Jordan via email or IG dm

    Youth Sports Article


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    1 hr and 3 mins
  • 63. Wearables are for women, saunas are for men
    Jun 21 2024

    Katie and Jordan are back with their usual blend of wit and wisdom, diving into the absurd and the essential. Katie is adamant about NOT skydiving and Jordan has tried to die on more than 30 occasions. They hilariously navigate the history of June 13th and debate the most useless gym equipment (spoiler: it's not what you think). They tackle Yelp reviews, wearable tech, and the mental health benefits of saunas, all while Jordan reveals the roller-coaster saga of securing a new gym lease. Buckle up for an episode that's as unpredictable as their tangents!

    CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | CrossFit Hillcrest | Riot Athletics CrossFit | Megawatt CrossFit

    IG: @katiehogan777 @blacknesssmonster

    Email: katie.hogan@crossfit.com | Jordan@crossfithillcrest.com


    Send questions to Jordan via email or IG dm


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    59 mins