• My Way (with Ivan Buric)

  • By: Ivan
  • Podcast

My Way (with Ivan Buric)

By: Ivan
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  • Summary

  • Hi, my name is Ivan, former pro athlete and physiotherapist, turned Marketing Leader I'm building my dream podcast, on a journey to understand hard skills and soft skills to succeed in Business, starting from my favorite, Marketing.
    Ivan
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Episodes
  • Derek Osgood: Go To Market Explained

    Derek Osgood: Go To Market Explained
    Jan 12 2025

    In this conversation, Derek Osgood shares his extensive background in product marketing and the challenges he faced transitioning from large companies to startups. He discusses the importance of competitiveness in shaping his career, the evolution of his current venture, Ignition, and the integration of AI into their product. Derek emphasizes the significance of a well-structured go-to-market strategy, common pitfalls companies encounter, and the necessity of narrowing target audiences for effective marketing. He also provides insights into the fundraising process, resilience in entrepreneurship, and the future of Ignition.

    Takeaways:
    Derek's competitive background has shaped his career approach.
    Transitioning from big companies to startups requires adaptability.
    Learning on the job is crucial for personal and professional growth.
    Narrowing the target audience can lead to better marketing outcomes.
    Companies must innovate continuously to stay relevant in the market.
    Understanding customer needs is essential for effective product marketing.
    The fundraising process can be similar to a marketing exercise.
    Resilience is key in overcoming challenges in entrepreneurship.
    AI integration is transforming product marketing strategies.
    Product marketing involves deeply understanding the market and customers.

    Chapters:
    00:00 Introduction and Background
    03:03 Personal Interests and Influences
    03:58 Transition to Entrepreneurship
    07:26 The Value of Being Competitive
    10:09 Applying Past Experiences to Overcome Challenges
    13:15 Evolution of Ignition
    20:09 Common Mistakes in Go-to-Market
    21:48 Importance of Execution in Go-to-Market Planning
    22:50 Targeting a Narrow Set of Potential Customers
    26:01 Trends in Product Marketing and Product Management
    27:54 Adapting to Future Trends
    29:00 Journey of Ignition and Fundraising
    31:33 Overcoming Obstacles in Fundraising
    32:51 Bringing New Ideas to Life
    33:52 Staying Relevant in an Evolving Market
    35:39 Adapting to Changes at Ignition
    37:11 Upcoming Milestones for Ignition
    39:07 Selling Product Marketers to Companies
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    43 mins
  • Giorgio Gnoli: the Power of CRMs (ITA)

    Giorgio Gnoli: the Power of CRMs (ITA)
    Jan 3 2025
    Episode SummaryIn this first part of the conversation, Ivan and Giorgio discuss the concept of CRM (Customer Relationship Management) and its importance for companies. They present the main CRMs on the market and analyze who needs a CRM, both large companies and freelancers and small businesses. It also delves into when is the right time to start thinking about a CRM and whether it is better to learn how to use it or delegate this activity. Finally, Giorgio recounts the journey that led him to work for Salesforce and shares the satisfaction and desires he has working in this company. In this conversation, Giorgio shares his experiences and insights on job security, limitations of corporate jobs, the freedom and impact of entrepreneurship, recognition in sales, hiring criteria, personal branding, and the lessons he has learned from building his own brand. He emphasizes the importance of having multiple income streams and creating a personal brand as a form of job security. Giorgio also highlights the value of thinking outside the box, being ambitious, and taking ownership of one's career.“Through CRM, I’ve helped businesses turn simple interactions into lasting relationships. It’s about understanding and anticipating needs, not just managing data. My approach is personal, focusing on creating genuine connections and delivering value at every step.”TakeawaysCRM (Customer Relationship Management) is essential to preside over and deliver an outstanding customer experience, managing all relationships and touch points.Leading CRMs on the market include Salesforce, HubSpot and others, but the choice depends on the specific needs of each company.Everyone on the market, from freelancers to small businesses, needs a CRM to manage customer relationships and optimise sales processes.Even if you are starting from scratch or have a limited budget, a CRM is an investment that allows you to take advantage of opportunities and better manage your customers, thereby fostering business growth.When deciding whether to learn how to use a CRM or delegate this activity, it is important to assess how fast you want to go and whether you have the time and skills to do so.Working in a company like Salesforce offers numerous advantages, such as the possibility of working remotely, company benefits and a stimulating working environment. Job security in corporate jobs is not guaranteed, and lay-offs can happen even in tech companies like Salesforce.Corporate jobs often have limitations and boundaries that can restrict personal growth and expression.Entrepreneurship offers freedom, impact, and the ability to set your own rules.Recognition and autonomy are important factors in sales roles.When hiring, companies look for candidates who have diverse experiences, a willingness to take on side projects, and a strong personal brand.Building a personal brand can provide job security and open up opportunities for collaboration and growth.Balancing side projects with corporate work requires approval and can be seen as a potential red flag by employers.Creating a personal brand requires taking risks, being authentic, and not being afraid to express oneself.Having multiple income streams and a system that generates wealth can provide financial stability and security.Chapters00:00 Introduction and presentation02:21 What is a CRM and why is it important03:43 The main CRMs on the market06:38 Who needs a CRM10:01 When to start thinking about a CRM16:38 Learning or Delegating the Use of CRM19:52 Overcoming the Limit of Time and Time-Money Exchange25:22 Giorgio's Path to Salesforce35:20 Satisfactions and Desires Working in Salesforce37:07 Lay-offs and Job Insecurity38:02 Limitations of Corporate Jobs39:21 Entrepreneurial Freedom and Impact40:43 Recognition and Autonomy in Sales43:47 Differentiating Factors in Hiring46:40 Creating a Personal Brand52:18 Balancing Side Projects and Corporate Work57:45 Lessons from Building a Personal Brand01:04:15 Personal Brand as Job SecuritySay “Hi” to Giorgio:https://www.instagram.com/giorgio.gnoli/https://www.linkedin.com/in/giorgiognoli/Additional resources:giorgiognoli.it/newsletterhttps://learnn.com/corso/crm/crm.giorgiognoli.itThank you for listening, subscribe to my newsletter and get notified about new episodes and other valuable news: https://myway.beehiiv.com/subscribe
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    1 hr and 10 mins
  • Michael Bertolasi: Entrepreneurship as a Photographer (ITA)

    Michael Bertolasi: Entrepreneurship as a Photographer (ITA)
    Dec 26 2024

    Episode Summary

    In the first part of the conversation, Ivan and Michael talk about Michael's weekend in the mountains and how dedicating Sunday to relaxation has had a positive impact on his life. Michael introduces himself as a photographer and entrepreneur in the digital industry and talks about his career path, starting with working in his family's textile business. Afterward, Michael explains how he decided to leave salaried work and become an entrepreneur. He also talks about the importance of facing difficulties and overcoming obstacles. Finally, they discuss authenticity in photography and how to convey it. In the second episode of the conversation with Michael Bertolasi, they explore topics such as the importance of intimacy and listening to oneself, combining artistic passion with entrepreneurship, the danger of focusing solely on monetization, identifying the key steps to becoming a professional, measuring impact and goal setting, building an ethical personal brand and strategies to grow one's personal brand. Finally, future plans for Michael's personal brand are discussed.

    “Every day is day one, it truly is. I wake up each day thinking I have so much more to learn. I’m always just at the beginning.”

    Takeaways

    • Taking time to relax and completely disconnect can have a positive impact on life and well-being.
    • Making the decision to leave a dependent job and embark on a different path can be frightening, but it can lead to greater personal fulfillment.
    • Facing difficulties and overcoming obstacles is an integral part of the path to growth and success.
    • Authenticity in photography is a key element in creating connections and conveying emotions. Listening to one's inner voice and caring for it is crucial for personal authenticity and integrity.
    • Combining artistic passion with entrepreneurship can be complex, but it is possible to find a balance that allows you to express yourself and monetize.
    • Focusing exclusively on monetization can lead to a feeling of imprisonment and dissatisfaction in the long run.
    • Identifying the key steps to becoming a professional requires introspection and a change of mindset.
    • Measuring impact and setting specific goals is essential to evaluate the success of a project.
    • Building an ethical personal brand is crucial to maintaining the trust and loyalty of one's followers.
    • Strategies such as offering free content, creating paid products and collaborating with companies can contribute to the growth of the personal brand.
    • Planning and investing energy and focus in your personal brand can lead to significant results over time.


    Chapters

    • 00:00 Introduzione e weekend in montagna
    • 00:55 Presentazione di Michael e il suo percorso
    • 02:18 Lavoro precedente di Michael nell'azienda di famiglia
    • 04:44 Il momento in cui Michael ha deciso di lasciare il lavoro dipendente
    • 06:51 La transizione da dipendente a imprenditore
    • 09:15 Il video di Michael che annuncia la decisione di lasciare Zara
    • 10:16 Affrontare le difficoltà e superare gli ostacoli
    • 16:08 Consigli per chi sta iniziando un percorso diverso
    • 19:05 L'impatto della tecnologia nel settore della fotografia
    • 24:12 L'autenticità nella fotografia e come trasmetterla
    • 27:46 La ricerca dell'autenticità e l'unicità di Michael
    • 31:46 L'importanza dell'intimità e dell'ascolto di sé
    • 33:21 Combining artistic passion with entrepreneurship
    • 37:33 The danger of focusing solely on monetization
    • 38:12 Identifying key steps for transitioning to a professional
    • 41:16 Measuring impact and setting goals
    • 43:23 Building an ethical personal brand
    • 46:45 Strategies for growing a personal brand
    • 50:32 Future plans for the personal brand


    Say “Hi” to Michael:

    • LinkedIn: https://www.linkedin.com/in/michaelbertolasi/
    • YouTube: https://www.youtube.com/c/michaelbertolasi
    • Instagram: https://www.instagram.com/michaelbertolasi/


    Useful links:

    • Michael’s “first” official Video: https://www.facebook.com/michaelbertolasiprivate/videos/10210210411363902


    Thank you for listening, subscribe to my newsletter and get notified about new episodes and other valuable news: https://myway.beehiiv.com/subscribe
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    51 mins

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