In this conversation, Derek Osgood shares his extensive background in product marketing and the challenges he faced transitioning from large companies to startups. He discusses the importance of competitiveness in shaping his career, the evolution of his current venture, Ignition, and the integration of AI into their product. Derek emphasizes the significance of a well-structured go-to-market strategy, common pitfalls companies encounter, and the necessity of narrowing target audiences for effective marketing. He also provides insights into the fundraising process, resilience in entrepreneurship, and the future of Ignition.

Takeaways:
Derek's competitive background has shaped his career approach.
Transitioning from big companies to startups requires adaptability.
Learning on the job is crucial for personal and professional growth.
Narrowing the target audience can lead to better marketing outcomes.
Companies must innovate continuously to stay relevant in the market.
Understanding customer needs is essential for effective product marketing.
The fundraising process can be similar to a marketing exercise.
Resilience is key in overcoming challenges in entrepreneurship.
AI integration is transforming product marketing strategies.
Product marketing involves deeply understanding the market and customers.

Chapters:
00:00 Introduction and Background
03:03 Personal Interests and Influences
03:58 Transition to Entrepreneurship
07:26 The Value of Being Competitive
10:09 Applying Past Experiences to Overcome Challenges
13:15 Evolution of Ignition
20:09 Common Mistakes in Go-to-Market
21:48 Importance of Execution in Go-to-Market Planning
22:50 Targeting a Narrow Set of Potential Customers
26:01 Trends in Product Marketing and Product Management
27:54 Adapting to Future Trends
29:00 Journey of Ignition and Fundraising
31:33 Overcoming Obstacles in Fundraising
32:51 Bringing New Ideas to Life
33:52 Staying Relevant in an Evolving Market
35:39 Adapting to Changes at Ignition
37:11 Upcoming Milestones for Ignition
39:07 Selling Product Marketers to Companies

Episode Summary

In the first part of the conversation, Ivan and Michael talk about Michael's weekend in the mountains and how dedicating Sunday to relaxation has had a positive impact on his life. Michael introduces himself as a photographer and entrepreneur in the digital industry and talks about his career path, starting with working in his family's textile business. Afterward, Michael explains how he decided to leave salaried work and become an entrepreneur. He also talks about the importance of facing difficulties and overcoming obstacles. Finally, they discuss authenticity in photography and how to convey it. In the second episode of the conversation with Michael Bertolasi, they explore topics such as the importance of intimacy and listening to oneself, combining artistic passion with entrepreneurship, the danger of focusing solely on monetization, identifying the key steps to becoming a professional, measuring impact and goal setting, building an ethical personal brand and strategies to grow one's personal brand. Finally, future plans for Michael's personal brand are discussed.

“Every day is day one, it truly is. I wake up each day thinking I have so much more to learn. I’m always just at the beginning.”

Takeaways

• Taking time to relax and completely disconnect can have a positive impact on life and well-being.
• Making the decision to leave a dependent job and embark on a different path can be frightening, but it can lead to greater personal fulfillment.
• Facing difficulties and overcoming obstacles is an integral part of the path to growth and success.
• Authenticity in photography is a key element in creating connections and conveying emotions. Listening to one's inner voice and caring for it is crucial for personal authenticity and integrity.
• Combining artistic passion with entrepreneurship can be complex, but it is possible to find a balance that allows you to express yourself and monetize.
• Focusing exclusively on monetization can lead to a feeling of imprisonment and dissatisfaction in the long run.
• Identifying the key steps to becoming a professional requires introspection and a change of mindset.
• Measuring impact and setting specific goals is essential to evaluate the success of a project.
• Building an ethical personal brand is crucial to maintaining the trust and loyalty of one's followers.
• Strategies such as offering free content, creating paid products and collaborating with companies can contribute to the growth of the personal brand.
• Planning and investing energy and focus in your personal brand can lead to significant results over time.

Chapters

• 00:00 Introduzione e weekend in montagna
• 00:55 Presentazione di Michael e il suo percorso
• 02:18 Lavoro precedente di Michael nell'azienda di famiglia
• 04:44 Il momento in cui Michael ha deciso di lasciare il lavoro dipendente
• 06:51 La transizione da dipendente a imprenditore
• 09:15 Il video di Michael che annuncia la decisione di lasciare Zara
• 10:16 Affrontare le difficoltà e superare gli ostacoli
• 16:08 Consigli per chi sta iniziando un percorso diverso
• 19:05 L'impatto della tecnologia nel settore della fotografia
• 24:12 L'autenticità nella fotografia e come trasmetterla
• 27:46 La ricerca dell'autenticità e l'unicità di Michael
• 31:46 L'importanza dell'intimità e dell'ascolto di sé
• 33:21 Combining artistic passion with entrepreneurship
• 37:33 The danger of focusing solely on monetization
• 38:12 Identifying key steps for transitioning to a professional
• 41:16 Measuring impact and setting goals
• 43:23 Building an ethical personal brand
• 46:45 Strategies for growing a personal brand
• 50:32 Future plans for the personal brand

Say “Hi” to Michael:

• LinkedIn: https://www.linkedin.com/in/michaelbertolasi/
• YouTube: https://www.youtube.com/c/michaelbertolasi
• Instagram: https://www.instagram.com/michaelbertolasi/

Useful links:

• Michael’s “first” official Video: https://www.facebook.com/michaelbertolasiprivate/videos/10210210411363902

Thank you for listening, subscribe to my newsletter and get notified about new episodes and other valuable news: https://myway.beehiiv.com/subscribe

Episode Summary

In this conversation, Tillman Horn discusses his background in international studies and remote work, his experience in building and leading BDR teams, and his role as a co-host of the Revenue Circus Podcast. He shares insights on the challenges and foundations of remote work, the qualities needed for remote workers, and the future of remote work. Tillman also provides practical advice on choosing accommodation for remote work and shares information about the Artist Circus event. He concludes with advice for aspiring salespeople, BDRs, remote workers, and podcasters.

“Listen really carefully to your customers… The less you speak, the better actually. We have two ears and one mouth for a reason, that we should listen at least twice compared to what we say.”

Takeaways

• Building BDR teams involves defining the ideal customer persona, creating a playbook, and providing training and mentorship.
• Remote work requires self-drive, resilience, and the ability to find a work-life balance.
• Transitioning to remote work requires establishing a remote work culture, effective communication tools, and addressing challenges such as power outages.
• The future of remote work may involve virtual offices and increased use of technology for remote collaboration.
• When choosing accommodation for remote work, consider factors such as internet connectivity, quiet spaces, and proximity to amenities.
• The Revenue Circus Podcast focuses on interviewing individual contributors in sales and customer success, providing tips and tricks for professionals in these roles.
• Hosting a podcast can lead to increased engagement on professional networks, networking opportunities, and potential business opportunities.
• The Artist Circus event in Berlin offers workshops and networking opportunities for individuals in tech sales and revenue roles.
• Advice for aspiring salespeople, BDRs, remote workers, and podcasters includes learning the basics, finding mentors, and taking a long-term approach to career growth.

Chapters

• 00:00 Introduction and Background
• 03:22 BDR Teams and Their Role in Sales
• 06:38 Building BDR Teams and Foundations
• 10:51 Qualities for Remote Work
• 13:44 Challenges and Solutions in Transitioning to Remote Work
• 17:20 The Future of Remote Work
• 20:40 Tips for Choosing Accommodation for Remote Work
• 25:14 The Revenue Circus Podcast
• 28:28 Impact of Hosting a Podcast
• 33:11 The Artist Circus Event
• 35:33 Advice for Aspiring Salespeople, BDRs, Remote Workers, and Podcasters
• 37:54 Conclusion and Contact Information

Say "Hi" to Tillmann:

• https://www.linkedin.com/in/tillmannhorn/
• https://podcasts.apple.com/it/podcast/the-revenue-circus/id1722639111?l=en-GB
• https://www.arrtist-circus.com

Thank you for listening, subscribe to my newsletter and get notified about new episodes and other valuable updates: https://myway.beehiiv.com/subscribe

Episode Summary

Harvey Lee, a product marketing expert with a background in music and technology, shares his journey and insights in this conversation. He discusses his transition from the music industry to technology and marketing, including his experience working with Richard Branson and the Virgin brand. Harvey emphasizes the importance of being in the right category and creating the right internal culture for business success. He also talks about his role in building the Product Marketing Alliance and his book 'Backstage Pass,' which combines rock and roll stories with business lessons. Harvey invites listeners to connect with him on LinkedIn, visit his website, and join his newsletter for further insights.

“In every chord and campaign, there’s a story waiting to resonate. My journey from music to marketing isn’t just about changing tunes; it’s about harmonizing passion with purpose to create impactful narratives.”

Takeaways

• Transitioning from one industry to another can provide unique insights and skills that can be applied in unexpected ways.
• Being in the right category and creating the right internal culture are crucial for business success.
• Product marketing is a strategic growth function that goes beyond traditional marketing and product roles.
• Combining personal experiences and unconventional approaches can create engaging and informative content.
• Building a community and sharing valuable insights can lead to meaningful connections and opportunities.

Chapters

• 00:00 Introduction and Background
• 06:37 Transition from Music to Technology
• 14:08 Working with Richard Branson and the Virgin Brand
• 20:00 Elements of Business Success
• 22:46 Building the Product Marketing Alliance
• 30:00 Defining Product Marketing
• 34:07 Writing the Book 'Backstage Pass'
• 45:42 Future Plans and Where to Find Harvey

Say hi to Harvey:

• https://www.linkedin.com/in/mr-harvey-lee/
• https://www.harvey-lee.com/
• https://www.amazon.com/dp/1916580017?ref_=cm_sw_r_cp_ud_dp_FSF6Q088XSH2G5SCCT2M_1

Thank you for listening, subscribe to my newsletter and get notified about new episodes and other valuable news: https://mywaynewsletter.com/subscribe

Div Manikam shares her journey from marketing communication specialist to director of product marketing and mentor. She discusses her experience with anxiety and the importance of pivoting and finding clarity in life and career. Div emphasizes the role of mindfulness in leadership and the need for authentic leaders who prioritize the voice of the customer. She also touches on the differences between startups and Fortune 500 companies and the challenges and rewards of self-publishing. Div concludes by highlighting the significance of product marketing and the future trends in the field.

"Embracing my authentic self transformed not just my career, but my entire life. It's about finding that sweet spot where personal values and professional aspirations align, creating a symphony of success and satisfaction."

Takeaways

• Pivoting and finding clarity in life and career can lead to personal growth and fulfillment.
• Mindfulness is a powerful leadership tool, helping reframe thoughts and create focus and clarity.
• Authentic leadership involves being true to oneself and creating a safe space for others to be authentic.
• Product marketing is crucial in understanding customer needs and positioning products in the market.

Chapters

00:00 Introduction and Background

03:22 Navigating Anxiety and Pivoting in Career

08:20 Finding Clarity and Shifting Mindset

12:02 Spotting and Overcoming Anxiety at Work

14:52 The Role of Mindfulness in Leadership

19:40 Choosing the Right Opportunities and Leaders

26:14 Differences Between Startups and Fortune 500 Companies

28:10 Becoming a Self-Published Author

32:01 Authentic Leadership and Being Fearless

36:16 The Role of Product Marketing and Future Trends

40:55 Engaging with Div for Mentorship

Sai "Hi" to Div:

• https://www.linkedin.com/in/divmanickam
• https://twitter.com/divmanickam
• https://www.instagram.com/divmanickam/
• https://www.facebook.com/divmanickam
• https://www.youtube.com/@nowherediv
• https://unsplash.com/@divmanickam
• Blog - https://divmanickam.substack.com [https://divmanickam.substack.com/] *
• Ebooks on Gumroad - https://divmanickam.gumroad.com/
• Paperback Books on Lulu - www.lulu.com/spotlight/divmanickam [http://www.lulu.com/spotlight/divmanickam]

Her Books:

• A Broken Teacup: Filling the cracks with Mindfulness
• Essentialism and Self-care
• Fearless: Be the Authentic Leader you will Follow
• A Book is Born: Guide to Self-publishing
• Product Marketing: Mastering the art and science of PMM Additional resources

Thank you for listening, subscribe to my newsletter and get notified about new episodes and other valuable news: https://mywaynewsletter.com/subscribe