Amy Jackson founded TaleSplash, a PR agency that helps emerging tech, health, and lifestyle brands share their expertise and join the conversation about the world changing around us. TailSplash works directly with founders to design thought leadership programs informed by decades of experience as brand-builders and storytellers for some of the world’s largest companies. Here, Amy discusses how TaleSplash embraces PR in a changing world and how brands can be ready when their PR moment happens.

Key Takeaways:

- Using the tech stack to help clients

- How companies can prepare for their 'PR moment'

- Navigating changes in the media landscape

Episode Timeline:

1:30 PR in a changing world

2:00 TaleSplash's mission and client focus

3:45 The impact of social media on PR

8:00 Leveraging the modern tech stack in PR

10:45 Navigating changes in traditional news outlets

13:00 The rise of affiliate marketing in PR

13:50 The Potato Farmer story

16:30 How organizations can prepare for their "PR moment"

20:00 Authenticity in thought leadership

This episode’s guest:

• Amy Jackson on LinkedIn

• TaleSplash on X

• TaleSplash's website

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https://pod.link/1496390646

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Mike Wehrs is the CEO and Co-Founder of Unidata Global, a company that uses global industry standards for product identification barcodes to productize them into services. Mike has led the creation of new industries, launched game-changing products, and driven massive growth for startups and Fortune 500 technology companies. Here, he shares his insights on space exploration, the future of AI, and how he helped develop Bluetooth technology.

Key Takeaways:

- The role of barcodes in global trade

- Mike's role in the advent of Bluetooth technology

- The future of space travel

Episode Timeline:

1:00The most fascinating thing happening in space exploration

3:30The economics of space travel

6:30Innovations in space propulsion

9:30The future of Mars exploration

11:30 The Pale Blue Dot

14:30 The current state of AI

17:30 AI's impact on the economy

21:00 The evolution of GS1 codes

24:30 The role of AI and barcodes in global trade

28:30 The genesis of Bluetooth technology

This episode’s guest:

• Mike on Twitter

• Mike on LinkedIn

• Email MWehrs@unidata-global.com

Subscribe and leave a 5-star review:

https://pod.link/1496390646

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•Join the conversation by leaving a comment!

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Jacqueline Long is the President of Evins PR-Plus, an award-winning public relations and marketing communications agency with expertise in digital content and integration, food, spirits, wine, lifestyle, and hospitality. Here, Jaqueline shares how luxury brands are evolving and the high-end spirit market in the post-pandemic world.

Key Takeaways:

- The evolution of luxury marketing

- Latest trends in high-end spirits

- The importance of 'Big Sky' thinking

Episode Timeline:

2:00 How should we talk about luxury in 2024?

4:15 How AI can make luxury experiences more personal

5:00 AI integration in hospitality

7:00 How to update messaging with legacy brands

8:30 The importance of authenticity with luxury brands

10:00 How luxury brands have evolved since the '80s

11:00 How Evins uses 'Big Sky' thinking

14:40 Latest trends in high-end spirits

17:30 Which spirits are having a "moment" right now?

18:50 Advice for grad students

21:00 The importance of continual learning

22:00 Jaqueline's approach to thought leadership

This episode’s guest:

• Evins PR on Instagram and LinkedIn

• Jaqueline Long on LinkedIn

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

• Join the conversation by leaving a comment!

• Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.