Amy Jackson founded TaleSplash, a PR agency that helps emerging tech, health, and lifestyle brands share their expertise and join the conversation about the world changing around us. TailSplash works directly with founders to design thought leadership programs informed by decades of experience as brand-builders and storytellers for some of the world’s largest companies. Here, Amy discusses how TaleSplash embraces PR in a changing world and how brands can be ready when their PR moment happens.

Key Takeaways:

- Using the tech stack to help clients

- How companies can prepare for their 'PR moment'

- Navigating changes in the media landscape

Episode Timeline:

1:30 PR in a changing world

2:00 TaleSplash's mission and client focus

3:45 The impact of social media on PR

8:00 Leveraging the modern tech stack in PR

10:45 Navigating changes in traditional news outlets

13:00 The rise of affiliate marketing in PR

13:50 The Potato Farmer story

16:30 How organizations can prepare for their "PR moment"

20:00 Authenticity in thought leadership

This episode’s guest:

• Amy Jackson on LinkedIn

• TaleSplash on X

• TaleSplash's website

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Mike Wehrs is the CEO and Co-Founder of Unidata Global, a company that uses global industry standards for product identification barcodes to productize them into services. Mike has led the creation of new industries, launched game-changing products, and driven massive growth for startups and Fortune 500 technology companies. Here, he shares his insights on space exploration, the future of AI, and how he helped develop Bluetooth technology.

Key Takeaways:

- The role of barcodes in global trade

- Mike's role in the advent of Bluetooth technology

- The future of space travel

Episode Timeline:

1:00The most fascinating thing happening in space exploration

3:30The economics of space travel

6:30Innovations in space propulsion

9:30The future of Mars exploration

11:30 The Pale Blue Dot

14:30 The current state of AI

17:30 AI's impact on the economy

21:00 The evolution of GS1 codes

24:30 The role of AI and barcodes in global trade

28:30 The genesis of Bluetooth technology

This episode’s guest:

• Mike on Twitter

• Mike on LinkedIn

• Email MWehrs@unidata-global.com

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Jacqueline Long is the President of Evins PR-Plus, an award-winning public relations and marketing communications agency with expertise in digital content and integration, food, spirits, wine, lifestyle, and hospitality. Here, Jaqueline shares how luxury brands are evolving and the high-end spirit market in the post-pandemic world.

Key Takeaways:

- The evolution of luxury marketing

- Latest trends in high-end spirits

- The importance of 'Big Sky' thinking

Episode Timeline:

2:00 How should we talk about luxury in 2024?

4:15 How AI can make luxury experiences more personal

5:00 AI integration in hospitality

7:00 How to update messaging with legacy brands

8:30 The importance of authenticity with luxury brands

10:00 How luxury brands have evolved since the '80s

11:00 How Evins uses 'Big Sky' thinking

14:40 Latest trends in high-end spirits

17:30 Which spirits are having a "moment" right now?

18:50 Advice for grad students

21:00 The importance of continual learning

22:00 Jaqueline's approach to thought leadership

This episode’s guest:

• Evins PR on Instagram and LinkedIn

• Jaqueline Long on LinkedIn

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Liz Brooks is a Client Account Manager at Interview Valet focusing on Podcast Interview Marketing and PR. With experience at top media outlets and PR agencies, Liz is dedicated to helping small and medium-sized enterprises and brands connect with their audiences through strategic storytelling. Here, she shares her approach to helping build brands through podcasting.

Key Takeaways:

- How to make a great podcast appearance

- Finding the right guests for the right podcasts

- Creating your podcast pitch

Episode Timeline:

1:30 How does Liz find the right shows for her clients?

3:45 Audience composition beats size

5:45 Tod's Velvet Underground analogy

6:15 How to prep clients without podcast experience?

7:00 The benefits of content repurposing

7:30 The importance of being authentic

9:30 Male and female guests can be a little different

11:00 Liz's client hits it out of the park

14:30 Is true crime on the way out?

15:50 How "podcast voice" happens

17:30 Creating a compelling storyline and messaging

20:00 Identifying the key problem

21:00 Liz's dating site success story

24:45 Does Gen Z listen to podcasts?

26:30 Finding time to listen to podcasts

28:30 The future of podcasting

This episode’s guest:

• Liz Brooks on LinkedIn

• Liz at Interview Valet

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Bob Bilbruck is an accomplished and visionary CEO with over 25 years of experience in emerging markets and technology. He is the founder and CEO of Captjur, a business services firm specializing in channel and partner programs, digital marketing, and business development. Here, he discusses Captjur’s new platform, JunkGrab, and the gig economy's future.

Key Takeaways:

- Captjur's gig economy platform

- The future of the gig economy

- How AI will affect the job market

Episode Timeline:

1:30 An overview of JunkGrab

2:50 Captjur's gig economy platform

3:45 Why was junk hauling a great opportunity?

5:45 How JunkGrab benefits haulers

7:00 How gyms are joining the gig economy

9:00 The gig economy is the future

10:00 Lawmakers and the gig economy

12:45 The emergence of autonomous vehicles

14:00 Advertising in autonomous vehicles

17:00 Autonomous cars need better PR

19:30 Flying cars may be in our future

23:40 AI integration in fast food

25:00 How AI will affect jobs

This episode’s guest:

• Bob Bilbruck on LinkedIn

• JunkGrab’s website

• Captjur's website

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Dana Marruffo is the Senior Manager of Global PR and Communications for BigCommerce, where she leads the planning, strategy, and management of global go-to-market and corporate communications, thought leader programs, and executive communications. Here, she discusses how COVID changed E-commerce and why AI will have a big impact on the industry.

Key Takeaways:

- How to make a great elevator pitch

- How to become a thought leader

- Retail innovation during covid

Episode Timeline:

1:45 What makes a great elevator pitch?

3:00 How can startups tell their story?

4:30 How to create a narrative blueprint?

5:15 Humans crave narratives

6:15 Dana's thought leadership philosophy

7:45 Should thought leaders feel compelled to give up the 'secret sauce'?

9:45 What types of e-commerce stories are connecting with the public in 2024?

10:30 How have consumers changed post-COVID?

11:45 Has COVID-era innovation slowed down?

13:45 How will AI make shopping easier for consumers?

16:00 How has Dana successfully navigated so many career transitions?

16:45 The importance of mentorship

19:45 Dana's work with A-list musicians

This episode’s guest:

• Dana Marruffo on LinkedIn

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Jessica Whidt is the Managing Director at Warner Communications, a leading agency that supports clients across multiple complex industries such as supply chain, logistics, transportation, renewable energy, and technology. Here, she talks about the importance of having a crisis management strategy and how the AI boom is affecting logistics.

Key Takeaways:

- How to create a PR crisis preparedness plan

- Logistics PR in the post-COVID era

- AI's role in logistics

Episode Timeline:

1:30 Which state has the best food?

3:30 The importance of a reputation management communication plan

5:30 What does crisis preplanning look like?

7:30 Crisis preplanning is like disaster preparedness

8:15 How did Jessica weather the logistics storm over the last few years?

9:00 The public is better educated about the supply chain than ever before

11:30 What's the hardest thing to communicate about logistics?

13:15 New developments in logistics

15:00 Exciting developments in AI

17:20 Generative AI for content creation

19:00 Google doesn't like AI-generated content

This episode’s guest:

• Jessica Whidt

• Warner Communications on LinkedIn

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Nick Musica is the founder of Optics In, an SEO and content creation consultancy that supports small—and medium-sized businesses and startups with their SEO needs. Here, he discusses how Google’s embrace of AI has changed its search function and how organizations can improve their SEO.

Key Takeaways:

- How Google's pivot AI affects SEO

- Diversifying your traffic source

- The importance of social search

Episode Timeline:

1:30 How Nick got into SEO

4:30 How has Google's pivot to AI affected SEO?

8:00 Does Google know if content is AI-generated?

10:15 Is AI metadata punished by Google?

12:30 What's an old assumption about SEO that people still think is true?

14:20 What makes a website credible?

16:00 The importance of pictures

17:10 What are some easy fixes that organizations do to improve their SEO?

21:30 How important is social search in 2024?

26:00 The importance of diversifying traffic source

This episode’s guest:

• Nick Musica on LinkedIn

• Optics In’s website

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https://pod.link/1496390646

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