Amy Jackson founded TaleSplash, a PR agency that helps emerging tech, health, and lifestyle brands share their expertise and join the conversation about the world changing around us. TailSplash works directly with founders to design thought leadership programs informed by decades of experience as brand-builders and storytellers for some of the world’s largest companies. Here, Amy discusses how TaleSplash embraces PR in a changing world and how brands can be ready when their PR moment happens.

Key Takeaways:

- Using the tech stack to help clients

- How companies can prepare for their 'PR moment'

- Navigating changes in the media landscape

Episode Timeline:

1:30 PR in a changing world

2:00 TaleSplash's mission and client focus

3:45 The impact of social media on PR

8:00 Leveraging the modern tech stack in PR

10:45 Navigating changes in traditional news outlets

13:00 The rise of affiliate marketing in PR

13:50 The Potato Farmer story

16:30 How organizations can prepare for their "PR moment"

20:00 Authenticity in thought leadership

This episode’s guest:

• Amy Jackson on LinkedIn

• TaleSplash on X

• TaleSplash's website

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