What happens when you merge four companies in five years? Discover what it takes to be a leader through this with Deepshikha Dharmaraj, the 'merger queen' and CEO of Burson Group in India. As she navigates the way of maintaining a strong company culture while embracing global innovation, Dipshika reveals the transformative impact these mergers have had on making Burson a front-runner in the PR industry. She shares her strategy behind retaining the powerful Genesis name in India and how it plays a vital role in client trust and brand equity.

In a world where PR agencies face the challenges of a fluctuating economy, how do they thrive? We explore this question by examining the strategies implemented for managing projects and resources effectively. From upskilling talent to leveraging AI and machine learning for actionable insights, the conversation illuminates the path forward in key areas such as data analytics, advocacy, and crisis management. Insights into staffing flexibility and retaining top talent through innovative programs reveal how agencies can adapt to ever-evolving client needs, even as the Global South experiences its own shifts.

Gender diversity in leadership isn't just a goal—it's a necessity for success in the PR landscape. Deepshikha candidly discusses the hurdles and advancements in promoting female leadership in India, the importance of male allies, and policies that foster an inclusive environment. By sharing her own experiences, she underscores the benefits of balanced gender representation in leadership roles.

Deepshikha's anecdotes, from yoga to coffee shop explorations, round off the conversation, providing a glimpse into the life of a leader who balances a demanding career with personal wellness.

Thank you for listening to the PRmoment India podcast. Follow us on Twitter @PRmomentIndia. Write to paarul@prmoment to be featured on the podcast.

Ever wondered what sets top consulting firms apart when it comes to public relations? Join us as we uncover the secrets with Vandana Chopra, Partner and Head of Brand and Communications at KPMG India. Vandana dives deep into the changing landscape of PR, contrasting the comprehensive business solutions offered by consulting firms with the often narrow focus on media visibility seen in traditional PR agencies. We probe into why PR firms need to develop domain expertise and a nuanced understanding of business to truly elevate their role and justify higher retainers. Plus, get an insider's take on the surge of ex-journalists shifting to corporate communications and whether they're well-prepared for this transition.

Gain actionable insights from Vandana Chopra, as she shares crucial strategies for excelling in the PR world. Discover why clarity of thought, analytical prowess, and strategic planning are indispensable. Vandana emphasizes the power of data-driven insights and efficient time management, particularly within large consulting firms. Learn how to build a strong, reliable team and why delegating responsibilities is key to thriving in a corporate setting. Vandana's rich experiences offer a masterclass in leveraging domain expertise to sharpen communication strategies and deliver impactful business solutions. Don't miss this enlightening conversation packed with valuable lessons for PR professionals aiming to up their game.

Thank you for listening to the PRmoment India podcast. Follow us on Twitter @PRmomentIndia. Write to paarul@prmoment to be featured on the podcast.

Discover the intricate world of mid-sized PR firms in India with insights from industry veterans Archana Jain (PR Pundits), Nandita Lakshmana (The Practice), and Girish Balachandran (On Purpose). Learn how these leaders navigate the challenges of market pressures, the importance of differentiation, and the benefits of aligning with international standards. This episode promises valuable lessons on maintaining agility while establishing a unique niche amidst fierce competition.

Explore the evolution of PR firms in Bangalore from a technology-centric focus to diverse sector specialization. Hear firsthand from Girish Balachandran about the motivations behind founding purpose-driven firms like On Purpose, which prioritize Diversity, Equity, Inclusion (DEI), and Environmental, Social, and Governance (ESG). Address the challenges posed by the Western backlash against ESG and DEI and gain practical tips on identifying and leveraging brand differentiation.

The conversation takes a deeper dive into the complexities of retainer fees, underscoring the necessity of maintaining pricing standards and defining value versus price. We also unpack the significant topic of succession planning, exploring the role of ESOPs in retaining talent and the importance of prepared leadership transitions. This episode wraps up by inspiring young PR founders to dream big, with insights from industry stalwarts that will fuel your passion and ambition in the PR landscape.

Thank you for listening to the PRmoment India podcast. Follow us on Twitter @PRmomentIndia. Write to paarul@prmoment to be featured on the podcast.