What happens when you merge four companies in five years? Discover what it takes to be a leader through this with Deepshikha Dharmaraj, the 'merger queen' and CEO of Burson Group in India. As she navigates the way of maintaining a strong company culture while embracing global innovation, Dipshika reveals the transformative impact these mergers have had on making Burson a front-runner in the PR industry. She shares her strategy behind retaining the powerful Genesis name in India and how it plays a vital role in client trust and brand equity.

In a world where PR agencies face the challenges of a fluctuating economy, how do they thrive? We explore this question by examining the strategies implemented for managing projects and resources effectively. From upskilling talent to leveraging AI and machine learning for actionable insights, the conversation illuminates the path forward in key areas such as data analytics, advocacy, and crisis management. Insights into staffing flexibility and retaining top talent through innovative programs reveal how agencies can adapt to ever-evolving client needs, even as the Global South experiences its own shifts.

Gender diversity in leadership isn't just a goal—it's a necessity for success in the PR landscape. Deepshikha candidly discusses the hurdles and advancements in promoting female leadership in India, the importance of male allies, and policies that foster an inclusive environment. By sharing her own experiences, she underscores the benefits of balanced gender representation in leadership roles.

Deepshikha's anecdotes, from yoga to coffee shop explorations, round off the conversation, providing a glimpse into the life of a leader who balances a demanding career with personal wellness.

Thank you for listening to the PRmoment India podcast. Follow us on Twitter @PRmomentIndia. Write to paarul@prmoment to be featured on the podcast.

Ever wondered what sets top consulting firms apart when it comes to public relations? Join us as we uncover the secrets with Vandana Chopra, Partner and Head of Brand and Communications at KPMG India. Vandana dives deep into the changing landscape of PR, contrasting the comprehensive business solutions offered by consulting firms with the often narrow focus on media visibility seen in traditional PR agencies. We probe into why PR firms need to develop domain expertise and a nuanced understanding of business to truly elevate their role and justify higher retainers. Plus, get an insider's take on the surge of ex-journalists shifting to corporate communications and whether they're well-prepared for this transition.

Gain actionable insights from Vandana Chopra, as she shares crucial strategies for excelling in the PR world. Discover why clarity of thought, analytical prowess, and strategic planning are indispensable. Vandana emphasizes the power of data-driven insights and efficient time management, particularly within large consulting firms. Learn how to build a strong, reliable team and why delegating responsibilities is key to thriving in a corporate setting. Vandana's rich experiences offer a masterclass in leveraging domain expertise to sharpen communication strategies and deliver impactful business solutions. Don't miss this enlightening conversation packed with valuable lessons for PR professionals aiming to up their game.

Thank you for listening to the PRmoment India podcast. Follow us on Twitter @PRmomentIndia. Write to paarul@prmoment to be featured on the podcast.

Discover the intricate world of mid-sized PR firms in India with insights from industry veterans Archana Jain (PR Pundits), Nandita Lakshmana (The Practice), and Girish Balachandran (On Purpose). Learn how these leaders navigate the challenges of market pressures, the importance of differentiation, and the benefits of aligning with international standards. This episode promises valuable lessons on maintaining agility while establishing a unique niche amidst fierce competition.

Explore the evolution of PR firms in Bangalore from a technology-centric focus to diverse sector specialization. Hear firsthand from Girish Balachandran about the motivations behind founding purpose-driven firms like On Purpose, which prioritize Diversity, Equity, Inclusion (DEI), and Environmental, Social, and Governance (ESG). Address the challenges posed by the Western backlash against ESG and DEI and gain practical tips on identifying and leveraging brand differentiation.

The conversation takes a deeper dive into the complexities of retainer fees, underscoring the necessity of maintaining pricing standards and defining value versus price. We also unpack the significant topic of succession planning, exploring the role of ESOPs in retaining talent and the importance of prepared leadership transitions. This episode wraps up by inspiring young PR founders to dream big, with insights from industry stalwarts that will fuel your passion and ambition in the PR landscape.

Thank you for listening to the PRmoment India podcast. Follow us on Twitter @PRmomentIndia. Write to paarul@prmoment to be featured on the podcast.

Discover the resilience and adaptability required for founder-led PR agencies when the original visionaries step back, as we unravel the layoffs of Ketchum Sampark and Ketchum in China. With the expertise of industry veterans Tarunjeet Ratan, Rishi Seth, and Aman Dhall, we delve into the crucial elements that determine whether an agency sinks or swims during transitional phases. They share their wisdom on crafting clear succession plans and the pivotal role of leadership in ensuring the longevity of an agency's legacy.

This episode casts a spotlight on the paths that mid-sized agencies can navigate to reach the pinnacle of growth. Our guests dissect the advantages of specialization versus diversification, and how founder-led agencies might outmanoeuvre larger conglomerates with their nimble decision-making and long-term investment approaches. We paint a picture of a future where carving out a unique identity is not just beneficial but essential for survival in a rapidly evolving industry.

Our final act takes you behind the scenes of the intricate dance between brands and their PR agencies. We pull back the curtain on the crucial role corporate communications teams play in orchestrating successful collaborations, and the pitfalls that inexperienced players can bring to the table. As we dissect the challenges faced by procurement teams and the heightened need for tangible results, our guests Aman Dhall, Rishi Seth, and Tarunjeet Ratan, provide actionable insights for fostering a relationship that delivers more than just client satisfaction.

Thank you for listening to the PRmoment India podcast. Follow us on Twitter @PRmomentIndia. Write to paarul@prmoment to be featured on the podcast.

• Navigating the complex waters of senior care marketing requires a deft understanding of two very different generations, and that's exactly what we unpack with Rohit Khatua, CMO of Antara Senior Care.
• Tune in for a conversation that discusses the various approaches to engaging with seniors and their caregivers.
• We also discuss the AgeEasy platform, a cutting-edge Antara initiative that's changing the way our elders manage their health. Seniors are tech-savvy with robust engagement on WhatsApp to their embrace of health camps and digital services.
• We also shed light on the critical role of word-of-mouth within these circles and unpack the metrics that define success for platforms aiming to enhance the lives of our older generation.

Thank you for listening to the PRmoment India podcast. Follow us on Twitter @PRmomentIndia. Write to paarul@prmoment to be featured on the podcast.

Podcast Summary

• PR industry news and mergers in India and globally. 0:03
  • The opportunities and challenges for PR heads.
  • Merger of BCW and Hill and Knowlton creates one of the world's largest PR firms. Concerns about jobs and creativity.
  • The best mergers tend to happen quickly.
  • In the US both firms were not doing poorly but were not growing.
• Agency mergers, talent costs, and retainer fees in the PR industry. 5:46
  • WPP is simplifying its business by merging two of its advertising firms in the UK and the US.
  • The merger is part of a wider strategy to streamline the company and make it more competitive.
  • Adfactors PR remains the largest PR firm in India, the remaining top 5 include the newly combined Burson, MSL, Edelman and Avian WE.
  • Demand for talent has increased, leading to wage inflation of 5-8% for network agencies and 10-40% for independent firms.
• Indian PR market growth and global industry trends. 14:40
  • The trend is towards micro deals and niche acquisitions, with a focus on analytics, AI, and consumer PR.
  • The Indian PR market is growing at 10% (2022 figures per PRCAI), outperforming the wider economy's 7% GDP growth.
  • Current state of the PR industry in Europe and the UK, mentioning a cost of living crisis and economic uncertainty, but also highlighting resilience and adaptability in the face of challenges.
• PR industry trends in India during an election year. 21:35
  • Indian PR firms may see a boost in revenues due to election year
  • Brands may spend more on policy advocacy ahead of the budget.
  • Impact of financial year-end on talent management in the workplace.

Thank you for listening to the PRmoment India podcast. Follow us on Twitter @PRmomentIndia. Write to paarul@prmoment to be featured on the podcast.

Thank you for listening to the PRmoment India podcast. Follow us on Twitter @PRmomentIndia. Write to paarul@prmoment to be featured on the podcast.

Thank you for listening to the PRmoment India podcast. Follow us on Twitter @PRmomentIndia. Write to paarul@prmoment to be featured on the podcast.