In this episode veteran sales expert Cole Gordon dives deep into strategies for increasing both impact and income. With nearly a decade in the sales industry, Gordon shares invaluable insights on sustaining a career as a remote closer, fostering a positive work culture, and the protocols necessary for retaining top sales talent.

Key topics include the art of the one call close, optimizing sales training, and the critical role of founder-led sales in early business stages. This episode is packed with actionable advice for business owners eager to attract and retain top-tier sales talent while fostering a thriving sales environment.

3 Keynotes of the Episode

1. The Longevity of a Remote Closer
2. Strategies for Overcoming Sales Slumps
3. The Critical Steps for a One Call Close

For business owners looking to motivate their sales teams and optimize their hiring processes, this conversation is a brilliant guide. To engage with Cole Gordon further, check out these links:

https://closers.io/
www.youtube.com/@colethomasgordon
https://www.instagram.com/closers.io/

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free.

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin

PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin

The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint

In this episode, we're going over the intricacies of creating educational and science-driven content that stands out in the saturated online coaching space.

Whether you're an experienced coach or just starting, understanding the nuances of messaging and communication is key to connecting with your audience and growing your business. We explore strategies to help you bridge the gap, engage effectively with your potential clients, and convert them into long-term customers.

KEYNOTES

1. The Importance of Context in Your Content
2. Recognizing the "Secondary Gain" in Client Goals
3. Crafting Specific and Compelling Messaging

Specificity is a significant asset in cutting through the noise of the online world. Clear communication of specific problems, tailored solutions, and targeted outcomes allows coaches to establish authority and trust. Using a methodical approach to crafting your content ensures that it resonates with your audience's unconscious mind, prompting them to engage and explore your services further. This specificity ensures your message speaks directly to your ideal clients, prompting them to take action.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free.

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin

PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin

The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint

In this workshop-style episode recorded at the end of 2024, I'm sharing strategies for health and wellness professionals to achieve and sustain success in 2025.

Through my own business experiences and a step-by-step goal-setting process, I'm sharing the importance of identifying and celebrating progress, resolving emotional blocks, and maintaining consistent efforts to reach business and personal health goals.

It's important to be aware of the 'magic of maintenance' and leveraging small, consistent growth when building any business. As you listen, you will recieve actionable advice on evaluating past performance, setting future intentions, and implementing tactical steps to ensure continued growth.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free.

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin

PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin

The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint