Do you get discouraged looking at your podcast stats? You’re not alone. But here’s the good news: ads can help grow your audience. And before you panic or think it’s all too complicated or expensive, that’s precisely why we brought in a certified Instagram and Facebook ad strategist.

In this episode, Carolyn Fagerholm breaks it all down in a clear, creative, and doable way—even if you’ve never run an ad in your life. We’re talking about realistic budgets (yes, you can start at $2/day), audience building, and how to use ads to amplify your podcast without feeling salesy. It’s the kind of episode that’ll make you say, “Wait... I can actually do this.”

What You’ll Learn:

• Why having a proven offer matters before spending a dime on ads
• How to use brand awareness campaigns to build visibility on a small budget
• What the Meta Pixel is and how it helps you track your results
• The difference between cold, warm, and lookalike audiences
• How to set clear, realistic goals for your ad campaigns
• Why ads can help you scale faster than organic marketing alone

Connect with Carolyn Fagerholm:

Instagram: @cmfandcompany

Facebook: facebook.com/cmfandcompany

She offers VIP days, strategy consults, and full-service ad management for podcasters, coaches, and creatives ready to grow their reach.

Mentioned in the Episode:

Buzzsprout Stats

(Remember: You only need ~30 downloads in 7 days to be in the top 50% of podcasters!)

Are you overthinking your podcast marketing? Struggling to grow your audience without feeling like you're constantly selling? In this episode, we sit down with Amber Plant, a marketing strategist, consultant, and graphic designer, to discuss how podcasters can elevate their brand, reach new audiences, and align their content with their intuition. Amber shares her journey from corporate marketing to building a successful consulting business and launching her own podcast, The Rebranded Marketer.

She breaks down her three key strategies for podcasters:

1. Personalizing your podcast and brand beyond visuals – Why having a face behind your show builds trust.
2. Using your personal story to connect with your audience – How authenticity can make marketing effortless.
3. Trusting your expertise and intuition – Why podcasters should rely on what they already know before turning to AI or outside strategies.

Amber also shares her insights on LinkedIn marketing, explaining how she grew her podcast to the top 25% of podcasters in just five episodes.

Key Takeaways

• Why people are tired of traditional marketing and how personal connection beats hard selling
• The power of storytelling and how it can naturally lead to conversions
• How to make LinkedIn your secret weapon for podcast growth
• The difference between goal-setting and manifestation in podcasting success
• How to pivot negative thoughts and stay in alignment with your bigger vision

Amber challenges listeners to double their LinkedIn activity this week. If you currently post zero times, post twice. If you post three times, post six. Experiment with engaging content and see how your reach grows.

Connect with Amber

• LinkedIn: https://www.linkedin.com/in/amber-plant/
• Instagram: https://www.instagram.com/rebranded_marketer/
• Podcast: The Rebranded Marketer on Spotify

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If you found this episode helpful, be sure to subscribe, leave a review, and share your biggest takeaway on social media!

Did you know that 70% of B2B marketers say content marketing, including podcasts, generates leads effectively? Podcasting isn’t just for entertainment—it’s a powerful tool for building relationships, establishing authority, and opening doors to business opportunities. In this episode, I break down why podcasting is the go-to strategy for B2B marketing and how it can help you connect with the people you want to do business with.

Podcasting allows you to get in the room with decision-makers without pitching. Instead of cold emails or awkward networking events, a podcast creates a space for meaningful conversations. Whether you’re using an in-office studio or recording remotely on platforms like Riverside.fm, your podcast becomes a relationship-building machine. Plus, with AI and automation, maintaining a show has never been easier. I also share how a 64% guest-to-client conversion rate at my 9-to-5 proved the effectiveness of podcasting for business growth.

Key Takeaways

• Podcasting is a relationship-first marketing tool that naturally leads to business opportunities.

• You don’t need a huge audience—your focus should be on the guest, not just the listeners.

• Setting up a podcast studio at your office or using remote tools like Riverside.fm makes B2B podcasting seamless.

• AI and automation tools help streamline the podcasting process, saving time and effort.

• Creating a marketing kit for your guests increases the impact of each episode and expands your reach.

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If you've been on the fence about launching a B2B podcast, this is your sign to go for it. Your voice matters, and podcasting could be the game-changer your business needs. Tune in, take action, and start building relationships that drive real results.

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