Podiatry Marketing

By: Tyson E. Franklin and Jim McDannald DPM
  • Summary

  • Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Look for new episodes every Monday morning.
    © 2022, Podiatry Marketing
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Episodes
  • Resetting Your Marketing Strategy for a Successful 2025
    Jan 6 2025

    💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

    🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

    In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss strategies for resetting and optimizing your marketing for a successful year. Key topics include setting clear goals, prioritizing local marketing, understanding the patient journey, and developing a comprehensive marketing calendar.

    ✉️ CONTACT

    jim@podiatrygrowth.com

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    20 mins
  • The Difference Between A Sales Funnel & Marketing Funnel
    Dec 30 2024

    💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

    🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

    In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss the differences between sales and marketing funnels in the context of a podiatry practice. They highlight the importance of building awareness through effective marketing campaigns and the role of consistency in nurturing potential patients.

    The conversation also covers the importance of having trained front desk staff and ways to maintain patient loyalty. Tune in to understand how to transition patients from awareness to becoming loyal clients.

    ✉️ CONTACT

    jim@podiatrygrowth.com

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    28 mins
  • What are Google Local Service Ads?
    Dec 23 2024

    💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

    🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

    In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, delve into the exciting world of Local Service Ads (LSAs) by Google, tailored specifically for podiatrists. They discuss how LSAs differ from traditional Google ads, their benefits, and potential drawbacks.

    They highlight scenarios where LSAs can be particularly beneficial, such as new practices, specialized services, and satellite locations. Tune in to explore how these ads could enhance your podiatry practice, increase visibility, and bring in high-quality leads while being mindful of cons like cost and patient overlap.

    ✉️ CONTACT

    jim@podiatrygrowth.com

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    26 mins

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