💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss strategies for resetting and optimizing your marketing for a successful year. Key topics include setting clear goals, prioritizing local marketing, understanding the patient journey, and developing a comprehensive marketing calendar.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss the differences between sales and marketing funnels in the context of a podiatry practice. They highlight the importance of building awareness through effective marketing campaigns and the role of consistency in nurturing potential patients.

The conversation also covers the importance of having trained front desk staff and ways to maintain patient loyalty. Tune in to understand how to transition patients from awareness to becoming loyal clients.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, delve into the exciting world of Local Service Ads (LSAs) by Google, tailored specifically for podiatrists. They discuss how LSAs differ from traditional Google ads, their benefits, and potential drawbacks.

They highlight scenarios where LSAs can be particularly beneficial, such as new practices, specialized services, and satellite locations. Tune in to explore how these ads could enhance your podiatry practice, increase visibility, and bring in high-quality leads while being mindful of cons like cost and patient overlap.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss the pitfalls of relying solely on word of mouth for marketing. Learn about the limitations and risks of this strategy and explore the importance of having a comprehensive and professional online presence.

They share personal anecdotes, compare marketing tactics, and emphasize the need for multiple channels to attract new patients. From website quality to patient referrals, determine why controlling your marketing narrative is crucial for your podiatry practice.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, dive deep into the emerging world of SearchGPT. Learn about the potential impact this AI-powered search tool by OpenAI might have on podiatry clinics and how it compares to Google's dominance.

Tyson and Jim discuss actionable insights for podiatrists to adapt their marketing strategies, from diversifying review sites to preparing for shifts in market share. Stay ahead of the curve by understanding the dynamics of AI-driven search and its implications for your practice's online presence.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, explore the effectiveness of infographics as a marketing tool. They share personal anecdotes, discuss the steps to create impactful infographics, and provide tips on engaging and educational content for podiatry businesses.

The episode is filled with practical advice and personal stories, including an unexpected taste test of Australian treats. Learn how infographics can enhance patient engagement and make complex information more digestible.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, deep dive into the power of Google Search Ads for podiatrists. They explore why these ads are indispensable for online marketing, discussing topics like immediate visibility, competitive ranking, and actionable data insights.

Learn how to optimize your budget, avoid common mistakes, and effectively reach your local audience through geotargeting and high-intent keywords. Additionally, the hosts compare the ROI of Google search ads versus Facebook ads, providing compelling reasons to choose Google for attracting ready-to-book local patients. Tune in to boost your podiatry practice’s online presence and growth.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join hosts Jim McDannald, DPM, and Tyson Franklin in this episode of Podiatry Marketing as they delve into the unconventional world of guerrilla marketing. Discover how creativity, surprise, and cost-effectiveness can revolutionize your marketing strategies.

Learn from iconic campaigns such as Nike's 'Find Your Greatness' during the London Olympics, and get inspired by inventive tactics like the Fiji Water Girl stunt and local marketing ideas involving purple bikes and gold shoes.

✉️ CONTACT

jim@podiatrygrowth.com