In the 3rd ep of Season 2 of REBELS we chat with Niall Ratcliffe, CEO & Co-Founder of Noticed. (formerly 'Ratcliffe Brothers), a B2B storytelling & marketing company.

Niall shares his story of the kid who couldn't afford a haircut, to the man who's built a 7-figure, 14-person agency that's generated over £4.25 million in revenue for their clients.

In this episode, Shoaib and Niall delve into the critical role of storytelling in business, sharing their secrets, strategies and techniques for crafting compelling narratives that steal attention and get eyeballs on your brand.

This is a storytelling masterclass packed with practical exercises you can immediately implement to enhance your brand marketing. Niall also explains how to create effective lead magnets, how to launch products and how to build a truly engaged audience.

Connect with Shoaib Ahmed (host):

LinkedIn: https://www.linkedin.com/in/shoaibahmed21/ Website: www.yellohippo.co.uk

Connect with Niall Ratcliffe (guest):

LinkedIn: https://www.linkedin.com/in/niall-ratcliffe/ Website: https://noticed.co/

Don't forget to check out Niall's newsletter, 'Growing Viral': https://www.growing-viral.com/

Lewis Kemp is one of the UK's most outspoken marketers and Founder of Lightbulb Media, a hugely respected performance marketing agency. In this episode, Lewis savagely tears apart stereotypes and misconceptions about entrepreneurship (a word he admits he hates).

This episode is a free MASTERCLASS in all things copywriting, content and digital, with tons of actionable advice to put your marketing campaigns on steroids. He breaks down the anatomy of good copywriting (across websites, emails, socials, etc), revealing how to leverage 'humour' across your content and convert words into cash!

His no-bullsh*t, unorthodox approach to business sees Lewis offer some brutally honest takes on personal branding, the agency world and "self-care". He doesn't hold back. Not in his spicy opinions about today's business landscape or in the vast amount of free advice he gives away.

Connect with Shoaib Ahmed (host):

LinkedIn: / shoaibahmed21 Website: www.yellohippo.co.uk

Connect with Lewis Kemp (guest):

LinkedIn: / lewis-kemp-manchester Website: https://lightbulbmedia.co.uk/

In the first episode of SEASON 2, we chat with Karla McNeilage, Owner of Wave Socials, Copywriting Specialist and Healthy Hustle Advocate!

Karla has worked with 30+ clients - from big corporates, e-com businesses and agencies, to service providers, CEOs and founders. ⁣She's an expert at making brands stand out through story-led marketing. ⁣

This episode unpacks her journey in the industry, how she built the confidence to leave a toxic boss, which one book SAVED her life, the impact of her ADHD diagnosis, how exercise is therapy, why the 75 Hard changed her life, the power of relatable social media content and the true impact of self-care!

We explore how ADHD impacts Karla's day-to-day (from midnight mental health walks to manic midday breakdowns). This is a brutally unfiltered, honest, but hugely inspiring episode.

Expect practical takeaways to help you build your confidence, accelerate your personal AND career success and ultimately, live your best life.

Timestamps:

0:00 Trailer

1:06 The untapped power of LinkedIn

5:57 How to use social media positively

9:11 The pros and cons of starting your own business

11:38 Finding purpose in your career

15:28 Ditching the 9-5 to freelance

20:21 The art of healthy hustle

22:03 The 75 hard challenge

27:45 How is the gym therapy?

30:00 How Karla's ADHD diagnosis saved her life

34:33 Are you a potato or a tornado?

37:08 Is burnout real? (Luke Matthew response)

39:52 What to do when you are in a rut

43:39 Why you need to push yourself out of your comfort zone

45:35 How to make your goals a reality

53:10 Advice for going freelance

56:52 Karla's 90-year-old gran's advice

58:16 Outro & thank you

Connect with Shoaib (host):

LinkedIn: https://www.linkedin.com/in/shoaibahmed21/

Instagram: @theshoaibahmed_

Website: https://www.yellohippo.co.uk/

Connect with Karla (guest):

LinkedIn: https://www.linkedin.com/in/karlamcneilage/

Instagram: @wave.socials

TikTok: https://www.tiktok.com/@karlamcneilage