In the 3rd ep of Season 2 of REBELS we chat with Niall Ratcliffe, CEO & Co-Founder of Noticed. (formerly 'Ratcliffe Brothers), a B2B storytelling & marketing company.

Niall shares his story of the kid who couldn't afford a haircut, to the man who's built a 7-figure, 14-person agency that's generated over £4.25 million in revenue for their clients.

In this episode, Shoaib and Niall delve into the critical role of storytelling in business, sharing their secrets, strategies and techniques for crafting compelling narratives that steal attention and get eyeballs on your brand.

This is a storytelling masterclass packed with practical exercises you can immediately implement to enhance your brand marketing. Niall also explains how to create effective lead magnets, how to launch products and how to build a truly engaged audience.

Connect with Shoaib Ahmed (host):

LinkedIn: https://www.linkedin.com/in/shoaibahmed21/ Website: www.yellohippo.co.uk

Connect with Niall Ratcliffe (guest):

LinkedIn: https://www.linkedin.com/in/niall-ratcliffe/ Website: https://noticed.co/

Don't forget to check out Niall's newsletter, 'Growing Viral': https://www.growing-viral.com/

Lewis Kemp is one of the UK's most outspoken marketers and Founder of Lightbulb Media, a hugely respected performance marketing agency. In this episode, Lewis savagely tears apart stereotypes and misconceptions about entrepreneurship (a word he admits he hates).

This episode is a free MASTERCLASS in all things copywriting, content and digital, with tons of actionable advice to put your marketing campaigns on steroids. He breaks down the anatomy of good copywriting (across websites, emails, socials, etc), revealing how to leverage 'humour' across your content and convert words into cash!

His no-bullsh*t, unorthodox approach to business sees Lewis offer some brutally honest takes on personal branding, the agency world and "self-care". He doesn't hold back. Not in his spicy opinions about today's business landscape or in the vast amount of free advice he gives away.

Connect with Shoaib Ahmed (host):

LinkedIn: / shoaibahmed21 Website: www.yellohippo.co.uk

Connect with Lewis Kemp (guest):

LinkedIn: / lewis-kemp-manchester Website: https://lightbulbmedia.co.uk/

In the first episode of SEASON 2, we chat with Karla McNeilage, Owner of Wave Socials, Copywriting Specialist and Healthy Hustle Advocate!

Karla has worked with 30+ clients - from big corporates, e-com businesses and agencies, to service providers, CEOs and founders. ⁣She's an expert at making brands stand out through story-led marketing. ⁣

This episode unpacks her journey in the industry, how she built the confidence to leave a toxic boss, which one book SAVED her life, the impact of her ADHD diagnosis, how exercise is therapy, why the 75 Hard changed her life, the power of relatable social media content and the true impact of self-care!

We explore how ADHD impacts Karla's day-to-day (from midnight mental health walks to manic midday breakdowns). This is a brutally unfiltered, honest, but hugely inspiring episode.

Expect practical takeaways to help you build your confidence, accelerate your personal AND career success and ultimately, live your best life.

Timestamps:

0:00 Trailer

1:06 The untapped power of LinkedIn

5:57 How to use social media positively

9:11 The pros and cons of starting your own business

11:38 Finding purpose in your career

15:28 Ditching the 9-5 to freelance

20:21 The art of healthy hustle

22:03 The 75 hard challenge

27:45 How is the gym therapy?

30:00 How Karla's ADHD diagnosis saved her life

34:33 Are you a potato or a tornado?

37:08 Is burnout real? (Luke Matthew response)

39:52 What to do when you are in a rut

43:39 Why you need to push yourself out of your comfort zone

45:35 How to make your goals a reality

53:10 Advice for going freelance

56:52 Karla's 90-year-old gran's advice

58:16 Outro & thank you

Connect with Shoaib (host):

LinkedIn: https://www.linkedin.com/in/shoaibahmed21/

Instagram: @theshoaibahmed_

Website: https://www.yellohippo.co.uk/

Connect with Karla (guest):

LinkedIn: https://www.linkedin.com/in/karlamcneilage/

Instagram: @wave.socials

TikTok: https://www.tiktok.com/@karlamcneilage

In this BONUS episode of REBELS Season 1 we chat with Luke Matthews, Viral LinkedIn Ghostwriter and AI writing specialist! Luke is one of the most controversial figures on LinkedIn. He's been banned 7 times already. This episode unpacks Luke's career as a Christian preacher, a construction worker, an Instagram model and now a multi-6-figure entrepreneur. Tune in to hear his ruthless advice around mindset, burnout and why "most people watching this podcast will fail at life." As well as delving into his struggles with insomnia, alcoholism and chasing 'purpose', you'll discover LOTS of practical tips for LinkedIn ghostwriting and how to use AI to get ahead. Brace yourself. This is a spicy one. 00:00: Episode trailer 01:20: Why Luke "f*cking hates" podcasts 02:42: Starting out as a construction worker 08:30: Dabbling in crypto, coding & poker 09:32: Becoming an Instagram influencer 12:05: How to quit your job and start again 17:06: Why LinkedIn keep banning Luke 20:42: Helping people heal through religion 24:50: Why should people use LinkedIn 27:06: How to use LinkedIn (for beginners) 30:18: Leveraging AI to be a better ghostwriter 35:50: Will AI destroy personal branding agencies? 36:54: Luke's LinkedIn predictions for 2024 38:19: Marketing is about manipulation! 40:49: The benefits of NOT having a plan 43:30: Should we all be more delusional? 44:30: The realities of digital nomad lifestyles 48:00: Dealing with chronic insomnia 51:10: Is Luke in a LinkedIn engagement pod? 55:23: "I love arguing. I f*cking love it" 1:03:15: Burnout isn't real 1:15:19: "Most people will never win in life" Connect with Shoaib (host): LinkedIn: https://www.linkedin.com/in/shoaibahmed21/ Instagram: https://www.instagram.com/theshoaibahmed_/ Website: www.rebelsbyshoaibahmed.co.uk Connect with Luke: LinkedIn: https://www.linkedin.com/in/lukematthws/ YouTube: https://www.youtube.com/channel/UCd29iXfs9vYaHCVDByX6_tA?app=desktop Subscribe to his newsletter: https://lukematthws.beehiiv.com/

In the final episode of REBELS Season 1, we are joined by Mitch Clayton and Ashleigh Holmes - co-founders of Flowd, an award-winning and multi-7-figure marketing brand. In just 2.5 years, Mitch and Ash have built an international team of 26, launched 2 offices and generated £6M in revenue for their clients. From working-class backgrounds and with no A-Level or Degree qualifications between the two of them, Mitch and Ash are the definition of 'the underdog.' This episode tracks their journey to success from their tiny bedroom in Bolton and delves into the struggles they've faced along the way. This is a raw and honest insight into entrepreneurship. Tune in to get some SERIOUS inspiration!

Connect with Shoaib (host):

LinkedIn: @Shoaib Ahmed | Instagram: @theshoaibahmed_Website: www.rebelsbyshoaibahmed.co.uk

Connect with Ashleigh (guest): LinkedIn: Ashleigh Holmes

Connect with Mitchell (guest): LinkedIn: Mitch Clayton

Ashleigh’s & Mitchell’s website:  https://www.flowd.co.uk/

Episode Sponsor: Get 10% OFF Fabric's 12-Week Master Strategy Programme [use code: REBELS10] Don't miss out: https://www.fabric-academy.com/rebels-fabric

In this seventh episode of REBELS we chat with Lewis Ellis, British media personality and entrepreneur. He's best known for being a finalist on The Apprentice UK, his viral social media stunts and running the UK's most disruptive marketing agency. Shoaib unpacks Lewis' turbulent journey to success, why he never wants to grow up and his no bullsh*t approach to personal growth. Find out how the Pandemic nearly destroyed Lewis' career, why he hit national headlines for his Twitter spat with Lord Sugar and what *actually* goes down on reality TV shows... Not your typical business owner, Lewis also gives his unfiltered opinions on the hypocrisy of higher education, the current marketing landscape and what he predicts for the future. It's the most energetic episode yet!

Connect with Shoaib (host):

LinkedIn: @Shoaib Ahmed | Instagram: @theshoaibahmed_Website: www.rebelsbyshoaibahmed.co.uk

Connect with Lewis (guest): LinkedIn: Lewis Ellis | Instagram: @lewis_ellis_ Twitter: @ImLewisEllis

Episode Sponsor: Get 10% OFF Fabric's 12-Week Master Strategy Programme [use code: REBELS10] Don't miss out: https://www.fabric-academy.com/rebels-fabric

In this sixth episode of REBELS we chat with Lara Acosta, Forbes-featured Social Media Creator and Founder of LA Digital. After growth-hacking her social media following to 100K in less than 12 months, Lara joins us to share exclusive tips and killer insights on how she did it - and how you can too! Lara left Mexico and moved to the UK at the age of 15 to restart her life. After years of severe bullying and childhood trauma, she found her strength in self-development, powerlifting and entrepreneurship. Now she's a full-time Master's student, powerlifting champion and 6-figure business owner. In this episode, Shoaib unpacks how Lara has brainwashed herself for success, manifested her dream life and overcome poor self-esteem to become an empowered boss! Ready to turn your life around? Tune in. THIS is the episode to watch.

Connect with Shoaib (host):

LinkedIn: @Shoaib Ahmed | Instagram: @theshoaibahmed_

Website: www.rebelsbyshoaibahmed.co.uk

Connect with Lara (guest):

LinkedIn: @Lara Acosta | Instagram: @laraacostar

Twitter @laraacostar

Episode Sponsor: Get a full month of Taplio for only $1 [use code: REBELSPODCAST]

Don’t miss out: http://taplio.com/?utm_source=pod_rebels

Episode Sponsor:Get 10% OFF Fabric's 12-Week Master Strategy Programme [use code: REBELS10]

Don't miss out: https://www.fabric-academy.com/rebels-fabric

In this 5th episode of REBELS, we chat with Lewis Raymond Taylor, a serial violent offender and diagnosed psychopath, turned Founder of a $25 million coaching business. Following a traumatic childhood, Lewis' behaviour spiralled out of control. He committed his first crime at 13. After many serious mental health diagnoses and a string of violence, he hit the headlines as a dangerous, drug-addicted and self-destructive thug. Lewis went on to serve an 18-month prison sentence after nearly killing a man. This episode charts how Lewis has since confronted his behaviours and tackled his trauma to spiral back INTO control. Tune in to hear what Lewis has learned in the process, how he has turned adversity into an asset and how he helps others do it too. Lewis is also a TEDx speaker, Forbes featured entrepreneur and recently featured in ‘Teens on Cons’ a controversial new C4 documentary. This is an intense but extremely powerful episode! Trigger warning: discussion of self-harm, violent crime, sexual abuse and addiction.
Connect with Shoaib (host): LinkedIn: @Shoaib Ahmed Instagram: @theshoaibahmed Website: www.rebelsbyshoaibahmed.co.uk

Connect with Lewis Raymond (Guest): LinkedIn: @Lewis Raymond Taylor Instagram: @lewisraymondtaylor Website: www.lewisraymondtaylor.com

Episode Sponsor: Get 10% OFF Fabric's 12-Week Master Strategy Programme [use code: REBELS10] Don't miss out: https://www.fabric-academy.com/rebels-fabric