Welcome to another inspiring episode of the #WisdomOfWomen Show! This week, host Coco Sellman, a 5x founder, impact investor, and creator of the Force for Good System™, sits down with Eisha Armstrong, Executive Chairman and Co-founder of Vecteris, and a three-time author. Eisha is a trailblazer in productization strategies for professional services and shares her vast experience and actionable insights to help women founders create scalable, impactful businesses. This conversation is packed with wisdom for women founders looking to achieve exponential growth and reclaim their time and energy.

WHAT YOU’LL GAIN BY LISTENTING IN:

In this episode, you will learn how to:

◾Transform your service-based business by embracing productization to scale effectively.

◾Identify and overcome common pitfalls in product development and commercialization.

◾Leverage technology and AI as tools for efficiency, quality, and new opportunities.

◾Take the leap and navigate risks with confidence as a woman entrepreneur.

GUEST SPOTLIGHT: Eisha Armstrong

Eisha Armstrong is an accomplished author and Executive Chairman of Vecteris, a company dedicated to helping professional services firms scale through productization. With over 25 years of experience in product management and leadership, Eisha has authored three books:

Fearless: How to Transform a Service Culture and Successfully Productize.

Productize: The Ultimate Guide to Turning Professional Services into Scalable Solutions.

Commercialize: How to Monetize, Market, and Sell Productized Offerings in Professional Services.

Eisha holds an MBA from Harvard Business School, a BA from the University of Kansas, and is a certified yoga teacher and budding mountaineer. Her latest book, Commercialize, hit shelves in October 2024.

Chapters

00:14 Empowering Women in Business

06:54 The Journey of Vectorist: Aisha Armstrong's Entrepreneurial Path

10:24 The Shift Towards Productization in Services

21:00 Co-Creation in Product Development

26:49 The Impact of AI on Business Transformation

31:35 Embracing Change and New Beginnings

36:23 Embracing New Opportunities in Business

Takeaways

◾The Wisdom of Women Show emphasizes the importance of women leaders in driving impactful business growth.

◾Aisha Armstrong's journey highlights the need for service companies to productize their offerings for scalability.

◾Understanding the difference between marketing standardized products versus bespoke services is crucial for success.

◾Feedback and customer involvement in product development can greatly enhance the chances of success.

◾Women entrepreneurs should take calculated risks, understanding that most failures can lead to valuable lessons.

◾AI offers numerous opportunities for organizations to improve efficiency and create new growth avenues.

BURNING QUESTIONS ANSWERED:

1. Why should you productize your service-based business?

Learn why productization is a key strategy for scaling your business and creating lasting value. Discover how productization enhances efficiency, scalability, and profitability.

2.How do you overcome common pitfalls in productization?

Explore Eisha’s "Seven Deadly Sins of Productization" and how to avoid them. Understand why validating your ideas with market feedback is crucial.

3. What’s the role of AI in productization and business growth?

Discover how AI is reshaping professional services by increasing efficiency and unlocking new opportunities. Get inspired to view AI not just as a tool for automation, but as an engine for growth and innovation.

4. What are the key differences in marketing productized services versus traditional services? Learn why messaging and lead volume are critical for productized offerings. Hear how technology...