Welcome back to the Sensei Playbook! In this exciting episode, our host Chris sits down with Tim Hayden, the CEO and founder of Brain Trust Partners. Tim shares invaluable insights into transforming the automotive industry with AI and data-driven strategies. Discover how to train AI models securely to know your business, improve customer experience, and boost sales.

Learn about the critical role of data, entity resolution, and personalized engagement in modern marketing. Whether you're a general manager or owner of a car dealership, this episode is packed with actionable insights to elevate your business. Don't miss out on this deep dive into the future of automotive marketing!

Peter Smith, founder and managing partner of Lion Partnership, shares his extensive journey in the automobile industry, from his early love for cars to building a successful consulting service aimed at transforming the industry.

During the discussion, Peter recounts his innovative approaches in car sales, touching on his role at Ford in Europe, as well as his remarkable success in selling a large volume of Volvos across the U.S. Peter emphasizes the importance of improving customer experience and the necessity for change in dealership operations, advocating for transparency, trust, and better training for dealership staff. He criticizes the traditional fear-based models and highlights a need for a more customer-centric approach.

Peter also delves into the role of technology and social media in modernizing the sales environment and stresses the significance of internal culture in affecting external customer perceptions. His ultimate goal is to create a more respectful, efficient, and trustworthy car-buying experience.

This episode of the Sensei Playbook features Steve Roessler, a Chief Evangelist Officer with a deep background in technical sales and the medical industry, who transitioned to serving the automotive industry.

Steve discusses the importance of customer engagement over traditional metrics in automotive dealerships and shares insights on how modern tools like AI, video messaging, and CRM platforms such as DriveCentric can vastly improve customer interactions and engagement rates.

The conversation also touches on the cultural shift required in dealerships to prioritize customer behavior and experience to achieve higher sales and better retention. The podcast is aimed at professionals in the automotive dealership industry, emphasizing the role of effective customer communication, reviews, and testimonials in building trust and driving referrals.