Welcome back to the Sensei Playbook! In this exciting episode, our host Chris sits down with Tim Hayden, the CEO and founder of Brain Trust Partners. Tim shares invaluable insights into transforming the automotive industry with AI and data-driven strategies. Discover how to train AI models securely to know your business, improve customer experience, and boost sales.

Learn about the critical role of data, entity resolution, and personalized engagement in modern marketing. Whether you're a general manager or owner of a car dealership, this episode is packed with actionable insights to elevate your business. Don't miss out on this deep dive into the future of automotive marketing!

Peter Smith, founder and managing partner of Lion Partnership, shares his extensive journey in the automobile industry, from his early love for cars to building a successful consulting service aimed at transforming the industry.

During the discussion, Peter recounts his innovative approaches in car sales, touching on his role at Ford in Europe, as well as his remarkable success in selling a large volume of Volvos across the U.S. Peter emphasizes the importance of improving customer experience and the necessity for change in dealership operations, advocating for transparency, trust, and better training for dealership staff. He criticizes the traditional fear-based models and highlights a need for a more customer-centric approach.

Peter also delves into the role of technology and social media in modernizing the sales environment and stresses the significance of internal culture in affecting external customer perceptions. His ultimate goal is to create a more respectful, efficient, and trustworthy car-buying experience.

This episode of the Sensei Playbook features Steve Roessler, a Chief Evangelist Officer with a deep background in technical sales and the medical industry, who transitioned to serving the automotive industry.

Steve discusses the importance of customer engagement over traditional metrics in automotive dealerships and shares insights on how modern tools like AI, video messaging, and CRM platforms such as DriveCentric can vastly improve customer interactions and engagement rates.

The conversation also touches on the cultural shift required in dealerships to prioritize customer behavior and experience to achieve higher sales and better retention. The podcast is aimed at professionals in the automotive dealership industry, emphasizing the role of effective customer communication, reviews, and testimonials in building trust and driving referrals.

This episode of the Sensei Playbook Podcast features Katie Mares, a motivational speaker, best-selling author, and customer experience designer. The discussion focuses on enhancing customer experience in the automotive industry, particularly when selling to women. Key points include the importance of genuine human interactions, the five steps to a five-star experience, and the physiological and psychological differences between male and female consumers. Katie shares her inspiration drawn from her own negative car-buying experiences and her drive to create inclusive environments. The episode also touches on utilizing social media effectively and the role of storytelling in customer relations. Katie discusses her nonprofit work with 'Ladies Take Control' and upcoming events designed to train car dealers on experience design.

Links:

Ladies Take Control: http://www.ladiestakecontrol.com/

The Power of Experience: www.thepowerofexperience.ca

Ladies Take Control pod: https://www.podpage.com/LTC/

Katie’s Instagram: https://www.instagram.com/katiemares

TEDx Tickets: 2024 TEDx Southlake | Innovating the Human Experience, tickets available: https://www.tedxsouthlake.com/event-details-registration/2024-conference-innovating-the-human-experience

In this episode of the Sensei Playbook podcast, the hosts interview Derek Simonds, a Brazilian Jiu-Jitsu black belt and former COO of Ziegler Automotive, now Executive Vice President at a Silicon Valley AI communications platform company. Derek shares his extensive experience in the automotive and technology sectors, discussing the transformative impact of AI on the automotive industry. Topics include improving customer experience, tackling communication challenges in dealerships, staff retention, and high turnover rates. Additionally, Derek draws parallels between his martial arts journey and his business tactics, emphasizing dedication and a competitive spirit.

In this episode of the Sensei Playbook podcast, the hosts interview Duke Brubaker, an experienced automotive industry leader from Champion Ford in Owensburg, Kentucky. Duke shares insights from his early days selling cars in the 1990s to working with his father and transitioning into owning a dealership. The discussion covers various aspects of the automotive industry, including the challenges of customer satisfaction, the importance of online reviews, and evolving customer behavior. Duke reveals how he manages his dealership, emphasizes the value of personal customer interactions, and discusses the impact of digital retailing and attribution tools in modern car sales. The episode also touches on Duke's personal and professional philosophy, encapsulating his commitment to family, fair business practices, and continuous improvement in customer service.

In this episode of the 'Sensei Playbook,' hosts interview Kyle Disher from Revdojo about his extensive experience and insights into the automotive industry. During the conversation, Kyle talks about his background in car sales, his travels for training, and his time working with various automotive giants, including Cardone and Edmonds. He explains how he has never really sold a car but transitioned from being a salesperson to a trainer. Kyle shares his experiences with mystery shopping, which helps dealerships improve their sales processes by providing detailed feedback. He discusses recruiting strategies, the impact of AI on the industry, and provides tips for effective follow-up and customer engagement. Kyle also shares personal anecdotes about his journey, including a story about a prospective hire's car exploding during an interview and some unconventional customer interactions. The discussion also covers Kyle's move to Colombia, his approach to sales training, and how Revdojo helps automotive dealers enhance their performance through innovative solutions like LMS and mystery shops.

Welcome to the Sensei Playbook podcast! 🎙️ In this episode, we have the privilege of hosting Jaymie Hampson, a driving force behind the success of the Holman Auto Group. As a key figure within the Holman Auto Group, Jaymie brings a wealth of expertise and innovation to the automotive industry. With a deep understanding of dealership operations and a keen eye for emerging trends, she has played an integral role in shaping the group's growth and reputation. Join us as we delve into Jaymie's journey within the automotive realm, exploring her insights into leadership, customer experience, and industry evolution. From her strategies for cultivating a customer-centric culture to her vision for the future of automotive retail, Jaymie's expertise promises to inspire and enlighten. Get ready to gain invaluable insights from a true leader in the field as we uncover the secrets to success with Jaymie Hampson on the Sensei Playbook podcast! #AutomotiveLeadership #CustomerExperience #industryinnovation Join the Conversation: Share your thoughts and insights using #SenseiPlaybookPodcast Subscribe: Don't miss out on future episodes packed with industry insights. Subscribe to Sensei Playbook now and set your alerts to stay updated on our latest releases.

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