Are You Missing Out On 9 Hidden Types of Agency Partnerships?

Most agency owners know about basic referral partnerships.

But what if I told you there are NINE different types of strategic partnerships that could transform your agency's growth? (And I bet you're only using one of them.)

In this special episode, I'm pulling back the curtain on partnership strategies that are quietly generating results for agencies.

These aren't your typical "let's trade referrals" arrangements – they're growth engines that can accelerate your client acquisition.

Warning: This episode might completely change how you think about growing your agency.

You'll discover:

• The 9 partnership types most agencies don't even know exist
• Why traditional networking isn't enough anymore (and what to do instead)
• How to make your marketing and sales feel effortless through strategic partnerships
• The undercover partnership type that's transforming how agencies handle talent and scaling

Plus, I'm sharing exactly how to implement each type of partnership, complete with real examples from agencies just like yours.

If you want to put these strategies into action. Join us at the Strategic Partnership Mixer. RSVP at agencytogether.com/mixer-event.

Stop leaving growth opportunities on the table. Let's transform your approach to partnerships!

Resources Mentioned:

• Agency Together Community: agencytogether.com/
• RSVP to the Strategic Partnership Mixer Event: agencytogether.com/mixer-event

Connect With Audrey:

• LinkedIn: linkedin.com/in/kwanaudrey/

Don’t forget the free Agency Together Newsletter.

Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep118

Podcast Edits by Lindsay Curtis

What trends will shape the agency landscape in 2025?

As we head into 2025, it’s clear the agency world isn’t slowing down—it’s evolving faster than ever.

In this episode of the Small But Mighty Agency Podcast, I’m diving into three game-changing trends every agency owner needs to know to stay ahead and plan smart for the year ahead.

Let’s be real: AI is everywhere right now, and unless you’ve been living under a rock, you’ve probably noticed its rapid rise.

But here’s the thing—it’s not just about AI as a tool. The bigger story is how AI is reshaping human connections and changing how you market and build relationships.

We’ll also look at two other key trends shaping 2025: how the misinformation economy is shaking up trust in the market and what the rise of fractional providers means for how agencies operate and innovate.

Join me as I break down the opportunities:

• How AI impacts the growing demand for human connection in marketing
• What you need to navigate the misinformation economy with confidence
• The rise of fractional providers and how it’s changing the game for agencies

Grab your coffee or tea, and let’s tackle these trends together.

Resources Mentioned

• Episode 116: Are You Hesitant to Niche? Let’s Talk About Why (and How to Overcome It)
• Agency Together Strategic Partnership Mixer

Join the Conversation
Are you ready to navigate these trends? Join us at the next Agency Together Strategic Partnership Mixer. This is your chance to connect with like-minded agency owners, collaborate, and build referral-ready relationships that can transform your business in 2025.

🎟️ Register now at agencytogether.com/mixer-event

If this episode resonated with you, share it with another agency owner navigating these shifts. Let’s tackle 2025 together and make it a year of meaningful growth and success!

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep117

Podcast Edits by Lindsay Curtis

Why are agency owners so hesitant to niche even when niching is hailed as the secret to agency success?

Let’s be real—deciding to niche can feel daunting.

Fear of losing clients, choosing the wrong niche, or limiting your creativity might be holding you back.

In this episode of the Small But Mighty Agency podcast, I’m breaking down the top reasons agency owners resist niching (as shared by a network of agency owner friends, colleagues and clients) and how to overcome those fears to build a thriving, sustainable business.

What You’ll Learn in This Episode:

• Why staying broad might feel safe but often holds your agency back
• The most common objections agency owners have about niching—and how to reframe them into opportunities for growth
• Real-life examples of how niching can amplify your opportunities, attract higher-value clients, and build long-term success
• Tips for starting small, testing your niche, and transitioning existing clients without disrupting your business

Whether you’re already exploring a niche, niche-curious, or hesitant to take the plunge, this episode will give you the clarity, focus, and actionable tips you need to move forward confidently.

Show Links

Join the Agency Together Strategic Partnership Mixer to connect with other niche-curious agency owners and grow together.

Subscribe to the Agency Together Newsletter for insights on building referral-ready networks and driving growth through collaboration.

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep116

Podcast Edits by Lindsay Curtis