That Amazon Ads Podcast

By: Stephen Noch and Andrew Bailiff
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  • Summary

  • There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
    Stephen Noch and Andrew Bailiff
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Economics Marketing
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Episodes
  • The Best Data Available on Amazon: Search Query Performance

    The Best Data Available on Amazon: Search Query Performance
    Oct 22 2024

    #thatamazonadspodcast #amazonads #amazonppc


    What is Amazon Search Query Performance? Andrew & Stephen break down how to access and use this first-party data to boost your Amazon PPC Strategy.


    The Best Data Available on Amazon: Search Query Performance


    In this week's episode, Andrew and Stephen dive deep into Amazon's Search Query Performance Report, one of the most powerful first-party data sets available to Amazon sellers.


    They explain what it is, how you can access it, and why it's a game-changer for optimizing your PPC campaigns.


    Learn how to interpret the essential metrics, gain actionable insights, and use this data to sharpen your advertising strategy.


    From understanding who has access to the report to its best applications, this video leaves no stone unturned.


    👍 Like, subscribe, and hit the bell icon to stay updated on the latest Amazon PPC tips and tools!
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    45 mins
  • Should You Segment Campaigns by Match Type in Amazon PPC?

    Should You Segment Campaigns by Match Type in Amazon PPC?
    Oct 15 2024

    Episode 72

    #thatamazonadspodcast #amazonppc #amazonads

    Join Stephen Noch and Andrew Bailiff on another episode of That Amazon Ads Podcast to discuss the pros and cons of segmenting campaigns by match type.

    Discover if this strategy can help avoid keyword cannibalization and improve your Amazon PPC performance.

    Learn about search term isolation and how to implement it effectively.

    Don't miss this insightful episode on Amazon advertising best practices.
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    42 mins
  • How to Launch Your Product on Amazon: A Complete Guide

    How to Launch Your Product on Amazon: A Complete Guide
    Oct 15 2024

    Episode 71
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    48 mins

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