• The Best Data Available on Amazon: Search Query Performance
    Oct 22 2024

    #thatamazonadspodcast #amazonads #amazonppc


    What is Amazon Search Query Performance? Andrew & Stephen break down how to access and use this first-party data to boost your Amazon PPC Strategy.


    The Best Data Available on Amazon: Search Query Performance


    In this week's episode, Andrew and Stephen dive deep into Amazon's Search Query Performance Report, one of the most powerful first-party data sets available to Amazon sellers.


    They explain what it is, how you can access it, and why it's a game-changer for optimizing your PPC campaigns.


    Learn how to interpret the essential metrics, gain actionable insights, and use this data to sharpen your advertising strategy.


    From understanding who has access to the report to its best applications, this video leaves no stone unturned.


    👍 Like, subscribe, and hit the bell icon to stay updated on the latest Amazon PPC tips and tools!

    Show more Show less
    45 mins
  • Should You Segment Campaigns by Match Type in Amazon PPC?
    Oct 15 2024

    Episode 72

    #thatamazonadspodcast #amazonppc #amazonads

    Join Stephen Noch and Andrew Bailiff on another episode of That Amazon Ads Podcast to discuss the pros and cons of segmenting campaigns by match type.

    Discover if this strategy can help avoid keyword cannibalization and improve your Amazon PPC performance.

    Learn about search term isolation and how to implement it effectively.

    Don't miss this insightful episode on Amazon advertising best practices.

    Show more Show less
    42 mins
  • How to Launch Your Product on Amazon: A Complete Guide
    Oct 15 2024
    48 mins
  • How To Grow an Amazon Brand to $1Million in 1 Year (Part 6: The Best Sponsored Brands Strategy for Amazon PPC
    Oct 1 2024

    #thatamazonadspodcast #amazonppc #amazonads

    Episode 70 - The Best Sponsored Brands Strategy for Amazon PPC Discover how to achieve $1 million in sales in just one year with our expert guide to Amazon Sponsored Brands. Join Stephen, Andrew, and Stefan Dulca from Trivium Group as they share their insights on best practices and strategies for maximizing your Sponsored Brands campaigns.


    #amazonadvertising #sponsoredbrands #amazonppctutorial #adlabs #thatamazonadspodcast #thatamazonadsmasterclass #amazonppcstrategy

    ----------

    ⁠Get your FREE Amazon PPC bid optimizer⁠

    ⁠Join your FREE Discord community of Amazon PPC managers⁠

    ⁠Sign up for That Amazon Ads Masterclass⁠

    ⁠Get your FREE Amazon PPC Audit⁠ ----------

    CHAPTERS:

    ==========

    ==========

    📨Connect with Ştefan Dulcă:

    Ştefan Dulcă on LinkedIn


    🔗Connect with Stephen & Andrew:

    ⁠Stephen Noch on LinkedIn⁠

    ⁠Andrew Bailiff on LinkedIn⁠

    🎙️Follow That Amazon Ads Podcast:

    ⁠LinkedIn⁠

    ⁠Spotify⁠

    ⁠YouTube⁠

    👋Closing Remarks:


    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.


    Your feedback means the world to us and helps us improve the show.


    If you have any questions or thoughts, don't hesitate to contact us on LinkedIn.

    Stay tuned for the next episode, next week, same place

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    37 mins
  • How To Grow an Amazon Brand to $1 Million in 1 Year (Part 5: Keyword Harvesting and Single Keyword Campaigns)
    Sep 24 2024

    Episode #69

    How To Grow an Amazon Brand to $1 Million in 1 Year (Part 5: Keyword Harvesting and Single Keyword Campaigns)

    #thatamazonadspodcast #amazonppc #amazonads

    Join Stephen Noch and Andrew Bailiff on That Amazon Ads Podcast as they teach you the art of keyword harvesting and building highly efficient single-keyword campaigns.


    Discover how to conduct effective keyword research and optimize your campaign structure for maximum sales.


    Learn from experts and unlock the potential of your Amazon brand. Watch now!

    ==========

    🔗Connect with Stephen & Andrew:

    Stephen

    Andrew


    🎙️Follow That Amazon Ads Podcast:

    LinkedIn

    Spotify

    YouTube


    👋Closing Remarks:

    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.


    Your feedback means the world to us and helps us improve the show.


    If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.


    Stay tuned for the next episode, next week, same place!

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    37 mins
  • Amazon PPC Debate: Harvested Keyword Negation
    Sep 17 2024

    #thatamazonadspodcast #amazonppc #amazonads

    Join Stephen Noch and Andrew Bailiff on That Amazon Ads Podcast as they discuss the controversial topic of harvested keyword negation.

    Hear from experts Mina Elias and Carly McMillen as they present their arguments on whether to negate harvested keywords in your Amazon PPC campaigns.

    Discover the pros, cons, and best practices for optimizing your ads.

    Don't miss this heated debate!

    #amazonadvertising #keywordnegation #keywordharvesting #amazonppcstrategy #amazonppcbestpractices #amazonppctips #amazonppcmanagement #amazonppcoptimization #harvestedkeywordnegationdebate #amazonppcexpertopinions #amazonppccase #adlabs #thatamazonadsmasterclass

    ----------

    Get your FREE Amazon PPC bid optimizer

    Join your FREE Discord community of Amazon PPC managers

    Sign up for That Amazon Ads Masterclass

    Get your FREE Amazon PPC Audit ----------

    CHAPTERS:

    ==========

    00:00 – Title Card

    00:06 – Introduction

    00:59 – Introducing Carly & Mina

    02:57 – The affirmative and the negative side

    03:24 – First Round

    12:53 – Second Round

    37:07 – Screenshots

    46:44 – Closing Statements ==========

    ▶️ Connect with Carly:

    LinkedIn: https://www.linkedin.com/in/carly-mcmillen-39b9b511a/

    Carly's Website: https://www.ppcfarm.com/

    Email: carly@ppcfarm.com

    📨Connect with Mina:

    Mina Elias on Youtube:

    http://www.youtube.com/@theminaelias

    Trivium Group

    Mina Elias on LinkedIn https://www.linkedin.com/in/theminaelias/

    🔗Connect with Stephen & Andrew:

    Stephen Noch on LinkedIn

    Andrew Bailiff on LinkedIn

    🎙️Follow That Amazon Ads Podcast:

    LinkedIn

    Spotify

    YouTube

    👋Closing Remarks:


    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.


    Your feedback means the world to us and helps us improve the show.

    If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

    Stay tuned for the next episode, next week, same place!

    Show more Show less
    51 mins
  • How to Grow an Amazon Brand to $1 Million in 1 Year (Part 4: The Main Image)
    56 mins
  • Product Targeting and Product Page Placements for Amazon PPC with Mike Danford
    Sep 3 2024

    #thatamazonadspodcast #amazonppc #producttargetingandproductpageplacementsforamazonppc


    ----------

    Get your FREE Amazon PPC bid optimizer: https://adlabs.app/


    Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG


    Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/


    Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9

    ----------


    Episode 66 of That Amazon Ads Podcast is back with another episode on Amazon PPC optimization.


    Join Stephen, Andrew, and Mike as they dive into the intricacies of product targeting and product placements.


    Learn the truth about how keywords get triggered by product targeting campaigns and if it would compete with the actual keyword campaigns. Gain insights on how to leverage it to maximize your Amazon advertising performance.


    Discover the best practices for branded and non-branded product targeting and how to use negation to refine your search terms.


    Don't miss this essential episode on Amazon PPC strategy!


    ----------

    🔗Connect with Stephen & Andrew:


    Stephen: https://www.linkedin.com/in/stephen-noch

    Andrew: https://www.linkedin.com/in/andrewbailiff


    🎙️Follow That Amazon Ads Podcast:


    LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

    Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

    YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast


    👋Closing Remarks:


    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.


    Your feedback means the world to us and helps us improve the show.


    If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.


    Stay tuned for the next episode, next week, same place!

    ----------

    #amazonadvertising #keywordtargeting #producttargeting #productplacements #amazon #searchengineresultspage #ecommerce #advertising #amazonppctutorial #adlabs #thatamazonadsmasterclass #keywordisolation #negation #serp #campaignlevel #adgrouplevel #sales #searchplacements

    Show more Show less
    51 mins