Standing out in the auto repair industry takes more than just great service—it’s about creating an experience that keeps clients coming back. In today’s episode, we’re exploring how to brand your shop as a Concierge Auto Repair Shop, offering high-end, personalized service that goes far beyond the typical repair visit.
I’m your host, Brian Walker, and I’ll walk you through the strategies to elevate your shop’s reputation, attract the right customers, and deliver unforgettable service. From perfecting your shop’s appearance to embracing “white-glove” customer care, you’ll learn how to build a business that feels exclusive, premium, and worth talking about.
If you’ve ever wondered how to stop attracting vehicles that don’t fit your vision or how to cater to clients who value exceptional care, this episode is for you. With inspiration from brands like Disney and the Ritz-Carlton, we’ll uncover what it takes to turn your shop into a place that wows clients at every turn.
Let’s rethink the way auto repair is done and discover how to make every client interaction extraordinary. Ready? Let’s dive in!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
Lagniappe (Books, Links, Other Podcasts, etc)
https://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Episode 108 With Michael Doherty
https://www.youtube.com/@BuckleysAutoCare - Greg Buckley
https://www.youtube.com/@fixingcars - Charlie's Foreign Car Service
https://www.kenblanchardbooks.com/book/raving-fans/ - Raving Fans
Show Notes with Timestamps
- Introduction to the Episode (00:00:10) Brian Walker introduces the episode, focusing on branding an auto repair shop as a concierge service.
- Client Inquiry (00:01:19) Discussion about a Facebook message from a shop owner seeking advice on attracting qualified clients.
- Understanding Clientele (00:02:25) Brian explains the challenges of attracting higher-end clients versus those with older vehicles.
- Marketing Evaluation (00:03:27) Brian reviews the shop's marketing efforts and website, noting its professionalism and organization.
- Shop Location Insights (00:04:22) Brian discovers the shop is located in a high-end suburban area, which is beneficial for branding.
- Personal Background of the Owner (00:05:15) Brian learns about the shop owner's background, including his career and financial stability.
- Branding as Concierge Service (00:06:26) Brian suggests branding the shop as a concierge auto repair service to attract the right clientele.
- Defining Concierge Auto Repair (00:07:20) Discussion on the concept of concierge