🔑 In this brain-tingling episode, we spill the tea on not just surviving, but thriving in the labyrinth of online presence for law firms. Here are 5 crucial takeaways you'll gobble up:

1. **Suspicious Suspensions**: Discover why innocent law firms get booted off Google Business profiles – sometimes it's your competitors playing dirty. 😈🚫

2. **Verification Vortex**: Uncover the mysteries of the new video verification process and why those postcard verifications are as outdated as floppy disks. 🎥✉️

3. **Appealing Appeals**: Learn the art of the one-shot appeal for suspended profiles and how to present your evidence like you're in court. ⚖️📝

4. **Categorically Speaking**: Find out how to pick the perfect categories for your practice to cut through the filter fat and get seen by the right eyes. 👁️💼

5. **Review Revelations**: Discover the do's and don'ts of soliciting those all-important reviews without triggering the dreaded Google ghost. 👻⭐

🤓 Fun Fact Alert! Did you know that changing your Google Business profile's budget by more than 10% can trip up the algorithms, causing a potential lead lull? Keep that dial steady, folks! 🔧💸

In all seriousness, it was an info-packed session that's going to turn you into the Houdini of Google Business profiles! 🎩🐇

🤝 In this insightful episode of The Criminal Mastermind, Joshua Baron shares his expertise on leveraging peak moments and referrals to grow your legal practice. Tune in as we delve into strategies to enhance client relationships and drive sustainable business growth.

- Joshua Baron highlights the significance of peak and end moments in client interaction, and their influence on referrals and client satisfaction.

- Discussion on the pivotal shift from Adwords to a referral-centric marketing strategy and the impact on revenue and business relationships.

- The importance of personalized gestures, such as handwritten thank you notes, to maintain and strengthen referral sources.

- Insights into the "two x two matrix" for evaluating the cost and defensibility of various advertising methods in the legal industry.

- Jay Ruane and Bill Umansky explore practical steps to implement referral-building strategies within their practices

Join me at a special free webinar focusing on better intake and sales by signing up for the event on December 13 at

www.thecriminalmastermind.com/intakewebinar

Welcome to the Criminal Mastermind podcast! Jay Ruane previews the exciting 2025 sessions that will elevate your criminal defense law firm's success.

• Master the art of referral marketing with insights from Joshua Barron.
• Navigate Google business profiles and online marketing challenges with Ben Fisher.
• Streamline your email and task management with Jordan Ostroff’s delegation strategies.
• Boost your online presence with Maddie Martin's SEO updates and AI content tips.
• Plan effective annual meetings and enhance team collaboration with Melissa Shanahan.

Unlock the secrets to a streamlined intake process for your criminal defense firm with Jay Ruane's expert insights. Learn how to ensure no potential client slips through the cracks and maximize your firm's lead conversion rates. 🔐💼

Introduction and building rapport with clients 🤝

Understanding client situations 🔍

Demonstrating expertise and addressing legal concerns ⚖️💡

Discussing financial arrangements and payment options 💰

Encouraging immediate action and closing the call effectively 📞✅

Join Jay Ruane as he reveals the nine-step intake process that has fueled year-over-year growth for his firm. 🚀 Don't miss these invaluable strategies! 💼

In this session, Jay gets honest reviews of The Criminal Mastermind from some members so you can see why others have joined, and more importantly, why they have stayed.

If you are interested in joining, visit www.thecriminalmastermind.com/apply

In this episode we talk about what is coming when the 2024 highlights drop in January 2025 and give you early access to some of our topics in 2025. Of course you don't have to wait for these sessions to drop in January by joining The Criminal Mastermind now! All members get access to all back sessions with over 100 hours of business of criminal law content.

Join us as we dive into the best practices for client intake in a criminal defense firm, featuring insights and strategies from Jay Ruane. Learn how to navigate payment platforms 💳, handle client communications 📞, and ensure timely responses ⏰ to maximize your firm's efficiency and client satisfaction 💼.

This session features discussions about:

- Managing different payment platforms 💵 and avoiding delayed payment notifications 🚫.

- Strategies for charging upfront consultation fees 💰 and handling clients with existing lawyers ⚖️.

- Importance of live phone answering ☎️ and immediate follow-ups 📧.

- Utilizing AI and modern technologies 🤖 for client engagement and brand building 📈.

- Communicating with non-retained clients for potential future business opportunities 🔄.