The Doula Darcy Podcast

By: Darcy Sauers
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  • Summary

  • The Doula Darcy is a Business Coach for Doulas who LOVEs helping doulas master the art of marketing so that they can grow their businesses and help more families. On the podcast, Darcy combines her decade of experience in advertising with 14 years as a doula to empower other doulas with the marketing strategies and mindset shifts they need to attract more clients and create successful, fulfilling doula careers. Whether you're just starting out as a doula or looking to take your doula business to the next level, you're in the right place!
    2024
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Economics Leadership Marketing
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Episodes
  • New Year Website Optimization Tips for Doulas

    New Year Website Optimization Tips for Doulas
    Jan 5 2025
    New Year Website Optimization Tips

    In this episode of The Doula Darcy podcast, Darcy, a business coach specialized in helping doulas grow their businesses, kicks off 2025 with insights on some simple ways to make sure your doula website is serving you in the best way.
    Hear a couple stories about "bad website" experiences that Darcy had recently and how doulas can avoid these problems.
    Darcy delves into practical marketing tips, focusing on optimizing doula websites for higher client conversion by ensuring ease of navigation, clarity in service areas, and removing barriers for prospective clients.

    She also talks about checking the functionality of your website links and maintaining clear and concise communication on your service offerings. This episode is perfect for both new and experienced doulas aiming to refine their marketing strategies and streamline their business processes in the new year.

    Check out the Doula Website Templates she mentions here:
    https://douladarcy.com/doula-website-template

    Follow Darcy on Instagram at @TheDoulaDarcy
    https://www.instagram.com/thedouladarcy/

    00:00 Welcome to the Doula Darcy Podcast 00:47 New Year, New Beginnings 01:43 Mindset Shifts for Success 03:16 Upcoming Events and Exciting Plans 06:13 Website Optimization Tips 08:34 Common Website Mistakes 13:18 Making It Easy for Clients to Hire You 18:06 Doula Darcy's Rant and Final Tips
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    23 mins
  • Letting Go of the Hustle: A Guide to Building a Joyful Doula Business

    Letting Go of the Hustle: A Guide to Building a Joyful Doula Business
    Dec 23 2024

    Build a Business That Feels Right for You

    Are you feeling overwhelmed by the end-of-year "strategize, plan, and grow" messages flooding your feed? You’re not alone! In this candid episode, Darcy reveals why these marketing tactics can feel gross—and how to sidestep them to stay grounded in your own success.

    Darcy shares her journey from corporate life to becoming a thriving postpartum doula and business coach. With practical advice and heartfelt encouragement, she dives into what it really takes to build a business that feels good in your gut, aligns with your goals, and supports your life—not the other way around.

    This episode is a must-listen for doulas and sleep consultants who want to grow their businesses while maintaining their sanity and purpose.
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    35 mins
  • End-of-Year Reflections and Strategies for Doula Business Success

    End-of-Year Reflections and Strategies for Doula Business Success
    Dec 15 2024
    End-of-Year Reflections and Strategies for Doula Business Success

    Join Doula Darcy as she guides you through her end-of-year process for reflections and strategies to kick off the next year in the best way possible. In this episode, Darcy offers practical advice on ending the year by cultivating feelings of gratitude, celebrating achievements, and using that to prepare for 2025. Listeners will learn the importance of reviewing client data, keeping track of business mileage, investing wisely in their business, and performing a comprehensive analysis of referral sources. Discover actionable steps to help you grow your doula business, elevate your marketing efforts, and enter the new year with a prosperous mindset. Don't miss out on tips for maintaining a healthy work-life balance and making smart financial decisions. Happy Holidays and here's to a successful 2025!
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    32 mins

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