Episodes

  • New Year Website Optimization Tips for Doulas

    New Year Website Optimization Tips for Doulas
    Jan 5 2025
    New Year Website Optimization Tips

    In this episode of The Doula Darcy podcast, Darcy, a business coach specialized in helping doulas grow their businesses, kicks off 2025 with insights on some simple ways to make sure your doula website is serving you in the best way.
    Hear a couple stories about "bad website" experiences that Darcy had recently and how doulas can avoid these problems.
    Darcy delves into practical marketing tips, focusing on optimizing doula websites for higher client conversion by ensuring ease of navigation, clarity in service areas, and removing barriers for prospective clients.

    She also talks about checking the functionality of your website links and maintaining clear and concise communication on your service offerings. This episode is perfect for both new and experienced doulas aiming to refine their marketing strategies and streamline their business processes in the new year.

    Check out the Doula Website Templates she mentions here:
    https://douladarcy.com/doula-website-template

    Follow Darcy on Instagram at @TheDoulaDarcy
    https://www.instagram.com/thedouladarcy/

    00:00 Welcome to the Doula Darcy Podcast 00:47 New Year, New Beginnings 01:43 Mindset Shifts for Success 03:16 Upcoming Events and Exciting Plans 06:13 Website Optimization Tips 08:34 Common Website Mistakes 13:18 Making It Easy for Clients to Hire You 18:06 Doula Darcy's Rant and Final Tips
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    23 mins
  • Letting Go of the Hustle: A Guide to Building a Joyful Doula Business

    Letting Go of the Hustle: A Guide to Building a Joyful Doula Business
    Dec 23 2024

    Build a Business That Feels Right for You

    Are you feeling overwhelmed by the end-of-year "strategize, plan, and grow" messages flooding your feed? You’re not alone! In this candid episode, Darcy reveals why these marketing tactics can feel gross—and how to sidestep them to stay grounded in your own success.

    Darcy shares her journey from corporate life to becoming a thriving postpartum doula and business coach. With practical advice and heartfelt encouragement, she dives into what it really takes to build a business that feels good in your gut, aligns with your goals, and supports your life—not the other way around.

    This episode is a must-listen for doulas and sleep consultants who want to grow their businesses while maintaining their sanity and purpose.
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    35 mins
  • End-of-Year Reflections and Strategies for Doula Business Success

    End-of-Year Reflections and Strategies for Doula Business Success
    Dec 15 2024
    End-of-Year Reflections and Strategies for Doula Business Success

    Join Doula Darcy as she guides you through her end-of-year process for reflections and strategies to kick off the next year in the best way possible. In this episode, Darcy offers practical advice on ending the year by cultivating feelings of gratitude, celebrating achievements, and using that to prepare for 2025. Listeners will learn the importance of reviewing client data, keeping track of business mileage, investing wisely in their business, and performing a comprehensive analysis of referral sources. Discover actionable steps to help you grow your doula business, elevate your marketing efforts, and enter the new year with a prosperous mindset. Don't miss out on tips for maintaining a healthy work-life balance and making smart financial decisions. Happy Holidays and here's to a successful 2025!
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    32 mins
  • How Sleep Consulting Can Boost Your Doula Business with Jayne Havens of Center for Pediatric Sleep Management

    How Sleep Consulting Can Boost Your Doula Business with Jayne Havens of Center for Pediatric Sleep Management
    Dec 8 2024
    In this episode of The Doula Darcy Podcast, host Darcy discusses the intersection of doula work and sleep consulting with her guest Jayne Havens. Jayne is the founder of Snooze Fest Sleep Consulting and the Center for Pediatric Sleep Management. They explore how adding sleep consulting to a doula's skill set can provide business growth, increased flexibility, and work-life balance. Darcy and Jayne emphasize the mutual advantages of combining doula services with sleep consulting, both for client satisfaction and professional sustainability. 00:45 Introducing Jane Havens: Sleep Consultant Extraordinaire 01:29 Building a Simple and Successful Business 05:04 The Importance of Virtual Support for Doulas 09:16 Hybrid Models and Flexibility in Doula Work 10:42 The Benefits of Sleep Consulting for Doulas 16:00 Creating a Sustainable Doula Career 21:32 Designing Your Business to Fit Your Life 23:31 Keeping It Simple: The Key to Success 27:45 Join Us at the Birth Worker Retreat 29:28 Final Thoughts and How to Connect

    Check out The Center for Pediatric Sleep Management here:
    https://thecpsm.com Join her free Facebook Group: Becoming a Sleep Consultant here:
    https://www.facebook.com/groups/615707185724840
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    35 mins
  • Rock Your Doula Biz and Redefining Doula Success with Randy Patterson, The Rock n Roll Doula

    Rock Your Doula Biz and Redefining Doula Success with Randy Patterson, The Rock n Roll Doula
    Dec 4 2024
    In this special and lively episode of the Doula Darcy podcast, episode #13, host Darcy introduces Randy Patterson, known as the 'Rock and Roll Doula', founder of ProDoula and author of the book "The Matriarch Rules". Randy Patterson is unrelenting and unapologetic and she shares her battle cry: Own your power and charge your worth, doulas! In this electrifying episode, she shares how to see your own strength and why owning your power is non-negotiable. Tune in for an empowering mix of passion and practicality as Randy Patterson unpacks how she built an multi-million dollar doula empire by consulting over 1,800 birth businesses and serving from the heart. Relatable, soft, yet oh-so-unshakeable— Randy Patterson is a force of nature and this episode is a must-listen! The conversation evolves into an in-depth discussion about the evolution of the doula industry and the ways that Randy has played a big part in that in creating ProDoula. They also discuss combating misconceptions about the "ideal doula" and establishing successful doula businesses. Randy shares her journey from humble beginnings to revolutionary work with ProDoula, dispelling the myth that doulas can't thrive financially. Through authentic storytelling, advice on business strategies, and reflections on their shared passion, this episode offers valuable insights for both new and seasoned doulas aiming to make a significant impact in their communities. Since 2009, Randy has consulted for more than 1,800 businesses and entrepreneurs seeking success. When asked, Randy says her greatest strength is enabling others to see theirs. Cyber Monday Sale -- get $50.00 gift card when subscribing: https://www.prodoula.com/contact-prodoula/ Instgram: : @prodoula http://www.instagram.com/prodoula/ Facebook: http://www.facebook.com/prodoula 00:00 Introduction and Special Guest Announcement 00:18 The Hilarious Social Media Mix-Up 02:04 Randy Patterson's Journey and Impact 02:52 Breaking Stereotypes in the Doula Industry 04:16 The BuzzFeed Article and Its Aftermath 06:08 Empowering Doulas to Succeed 10:04 The Birth of ProDoula 14:28 ProDoula's Unique Training Approach 16:50 Overcoming Challenges and Building a Business 29:26 Advice for Aspiring Doulas 30:42 Investing in a Doula Business 31:37 Finding the Right Agency 35:51 Balancing Work and Family 47:18 The Importance of a Strong Online Presence 53:14 ProDoula's Cyber Monday Offer
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    1 hr and 5 mins
  • What Men Get Right About Business with kaitlin McGreyes of Be Her Village

    What Men Get Right About Business with kaitlin McGreyes of Be Her Village
    Nov 25 2024
    Transforming Doula Careers Through Community and Support with Kaitlin McGreyes of Be Her Village In this episode of the Doula Darcy podcast, host Darcy, a business coach for doulas, chats with Kaitlin McGreyes, founder of Be Her Village. They discuss their shared mission to help more families access doula support, even though they go about this goal in different ways.
    Doula Darcy helps doulas reach more parents and get more clients. Be Her Village is a platform that allows parents to register for doula services instead of traditional baby gifts. Darcy & Kaitlin also talk about the importance of business retreats - especially for women, and how they belive this is one thing men really get right about business. They also share insights on the importance of community, self-care, and the upcoming Birth Worker Retreat in Florida, which aims to rejuvenate and inspire doulas. The conversation is filled with personal anecdotes, professional advice, and the joys of collaboration over competition. 00:45 Meet Kaitlin McGreyes: Founder of Be Her Village 01:24 The Birth Worker Retreat Experience 03:37 The Value of In-Person Networking 05:36 The Importance of Business Retreats 09:17 Planning for the Future: January Retreats 10:51 The Power of Community and Collaboration 12:26 Balancing Work and Rest for Business Growth 16:57 Women in Business: Overcoming Burnout 19:27 Integrating Business and Personal Life 20:38 The Importance of Self-Care and Community 21:17 Join Us at the Birth Worker Retreat 22:11 Dealing with Seasonal Affective Disorder 22:56 Doula Speed Dating and Other Retreat Activities 24:03 The Vision Behind Be Her Village 27:09 Challenges and Solutions in Maternal Support 29:32 How Be Her Village Works 33:43 Encouraging Community Support for New Moms 34:36 Final Thoughts and Upcoming Events
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    37 mins
  • Starting a Doula Agency with Jodi Congdon

    Starting a Doula Agency with Jodi Congdon
    Nov 19 2024

    Doula Agency Success: Insights and Strategies from Two Doula Agency Owners

    If starting a doula agency is on your radar - you do not want to miss this episode!

    In this episode of the Doula Darcy podcast, host Darcy, an experienced doula business coach and small doula agency ownder, discusses the dynamics of running a successful doula agency. Darcy is joined by Jodi Congdon of Hip2Heart. Jodi owns a much larger doula agency outside of Boston.

    They talk about the upcoming Birth Worker Retreat in Florida, their journeys in running two very different sized doula agencies, and key strategies for growth. They also tackle practical tips on managing a team, setting client expectations, and the debate over listing prices on websites.

    Additionally, Jody shares insights about her Birth Boss Agency program.

    Join Darcy & Jodi at The Birthworker Retreat in January 2025 in Clearwater, FL. Save $100 with coupon code RETREAT100 at www.TheBirthworkerRetreat.com





    Connect with Jodi and learn about her Birth Boss Agency program here.
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    43 mins
  • What to Ask in Doula Interviews to Build Trust and Book Clients

    What to Ask in Doula Interviews to Build Trust and Book Clients
    Nov 4 2024

    In this episode, Darcy shares her strategies for turning doula client interviews into successful bookings. From her fourteen years as a doula, she shares the nuances of conducting successful client interviews, providing actionable tips to help doulas connect and build trust.

    Darcy covers:

    • How to simplify the client contact process to increase inquiries
    • Ways to convey confidence in your experience, even if you’re new
    • Essential questions to ask that demonstrate you care about clients' unique needs
    • How to create a comforting environment that mirrors the support you’ll provide during birth or postpartum care
    • Tips on tracking referrals to refine your marketing efforts

    Whether you’re a new or experienced doula, this episode offers valuable insights to enhance your interview approach and book more clients confidently. Tune in to take your doula business to the next level!


    Darcy also mentioned The Birthworker Retreat coming up in January 2025 in Clearwater, Florida. Save $100 with coupon code RETREAT100 at www.TheBirthworkerRetreat.com
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    28 mins