In this episode, The Doula Darcy reflects on a major turning point in her doula business journey from several years ago. As a busy postpartum doula and agency owner, she found herself struggling to expand her business without sacrificing all of her time. She shares how she overcame these challenges through strategic outsourcing—not just in her business, but in her personal life too.

Key topics discussed:

• The Reality of Scaling a Doula Business: The challenges of finding time to grow when you're a hands-on business owner, and why hiring a team isn't always the answer.
• Outsourcing Mindset Shift: How looking beyond the business and hiring help for personal tasks (house cleaning, child transportation, meal delivery) freed up time and energy.
• Investing in Tools and Software: The benefits of using software to save time on administrative tasks.
• The Cost vs. Value of Outsourcing: Why spending money on services that free up your time is often worth the investment, even if it feels like adding another expense.
• Business and Personal Life Integration: How to design a business that works seamlessly with your life and aligns with your strengths.
• Practical Tips for Doula Business Owners: Advice on outsourcing non-business tasks and making smart investments in tools and resources.

This episode provides a fresh perspective on managing time, energy, and money effectively.

Resources Mentioned:

• Instagram for Doulas: 30 Pre-written social media posts

Connect with Darcy:

• Follow her on Instagram for more tips and insights.
  
  

Don't forget to subscribe, leave a review, and share this episode with fellow doulas who could use a fresh approach to scaling their businesses!

Are you a doula feeling stretched thin with client work? In this episode, I’m sharing how you can leverage your skills to create passive income and free up your time. Whether you want to earn an extra $500 a month or create a million-dollar business, the key is tapping into the online world with digital offerings.

I provide practical ideas and strategies for building courses, products, and resources that can generate income even while you’re off-call. This episode is geared towards helping you get motivated to start earning more without working more hours!

What You'll Learn:

• How to identify your unique skills and passions that can translate into a digital product.
• The power of passive income for doulas and why it’s a game changer for sustainable growth.
• Real-life examples of doulas who’ve built successful online businesses and how you can do it too.
• The first steps to take when building your online income stream, from brainstorming to execution.

Links & Resources:

• Book a strategy session with me to map out your passive income plan:
  https://douladarcy.com/doula-business-coach-book-a-call
• Join My Doula Village for support from other doulas building online businesses:
  https://douladarcy.com/my-doula-village
  
  
• Connect with me on Instagram and share your passive income ideas:
  https://www.instagram.com/thedouladarcy/

In this episode, Darcy sits down with Emily Wannenberg, a former midwife turned birth doula and owner of Fourth Trimester Fitness to discuss how to create a sustainable and thriving doula career. Emily shares her journey of building a successful doula business in two cities, her unique strategy of incorporating prenatal classes to attract clients, and why self-care is critical for longevity in birth work.

Emily explains how teaching classes not only supports her clients, but also acts as her main marketing tool. Listen in as Emily talks about building a solid backup doula network, why it’s essential to raise your rates confidently, and how to stay fit for the long haul in birth work. Whether you're just starting out or looking to scale your business, this episode is packed with valuable advice for every doula!


Key Highlights:

• How Emily structured her business to thrive in two different cities
• The power of using prenatal classes to attract more clients
• Tips on finding the right backup doula and setting boundaries
• How to confidently raise your rates and communicate your value to clients
  
  
  
  Links Mentioned:
  
  
• My Doula VIllage: https://douladarcy.com/my-doula-village
• Fourth Trimester Fitness Method: www.4tfm.com
• Fit for Doula
• The Birthworker Retreat in Clearwater, FL in January 2025
• 4TFM Doula Training & Business Day Retreat in Atlantic Beach, Fl in March
• Follow Emily on Instagram: @4thTrimesterFitness
• Follow The Doula Darcy on Instagram: @TheDoulaDarcy

In this episode, Darcy dives into one of the most important marketing principles that every doula needs to know: the Rule of Seven. If you’ve ever wondered why your website or social media posts aren’t bringing in clients, this episode is for you! She discusses why posting once or twice isn’t enough, how people need to see your message multiple times before they take action, and how to use this rule to grow your doula business. From social media strategies to community networking, The Doula Darcy covers actionable tips to help you get noticed and book more clients.

Key Takeaways:

• The Rule of Seven: People need to see your message at least seven times before they act on it.
• Consistent Marketing is Key: One post won’t do the trick—your message needs to be repeated across different channels, multiple times.
• Avoid the “No One Values Doulas” Trap: It’s not that people don’t value doulas—it’s often that they simply don’t know about you yet.
• Diversify Your Content: Don’t post the same thing repeatedly—get creative and share your services in different ways.
• Stick with a Schedule: Whether it’s a class, a workshop, or a Doula Tea, pick a time and stick with it. Consistency helps build recognition.
• SEO & Website Tips: Make sure your website is optimized for search engines and easy for potential clients to navigate.
• Action Steps: Post more frequently on social media, be visible in your community, and create opportunities for people to learn about your services at least seven times.

Resources Mentioned:

• SEO tips and website optimization (stay tuned for an upcoming episode on this topic!)
• Marketing strategies for doulas (download our free marketing checklist)

Connect with The Doula Darcy:

• Follow The Doula Darcy on Instagram @TheDoulaDarcy
• Visit our website for more resources and info www.thedouladarcy.com
• Join our The Doula Marketing Facebook Group for more support and business tips

Networking for Doula Business Growth

In this episode of The Doula Darcy Podcast, host Darcy, an experienced doula and business coach, shares valuable insights on how networking can significantly grow a doula business.

Combining her expertise in advertising and her 14-year experience as a doula, The Doula Darcy discusses effective networking strategies, the importance of tracking referral sources, and the power of authentic conversations.

Darcy includes practical tips on WHO the best networking prospects are, HOW to reach out to them and WHAT to actually say to make the most of these connections.

Whether you're a new doula or seeking to elevate your business, this episode provides practical tips and encouragement to build strong community connections and enhance your client base.

In this introductory episode of The Doula Darcy podcast, host Darcy, a business coach with extensive experience in both the advertising industry and as a postpartum doula, explains the importance of marketing for doulas. Darcy highlights that the primary reason many doulas struggle to get clients is not a lack of qualifications but rather that potential clients are unaware of their existence.

The Doula Darcy addresses common misconceptions about marketing, suggesting it is simply about sharing your passion and services with potential clients. She shares her own journey from advertising to becoming a postpartum doula, and emphasizes that marketing, not more certifications or experience, is often the key to attracting clients. Darcy offers practical, cost-effective marketing strategies to help doulas grow their businesses and ensure families know about their services. Tune in for actionable tips on improving website traffic, leveraging social media, and making community connections to boost your doula career.