• The Ethics of Testimonials & Reviews

  • Dec 14 2020
  • Length: 11 mins
  • Podcast

The Ethics of Testimonials & Reviews

Listen for free

View show details

  • Summary

  • Testimonials and reviews have a strong swaying power but many marketers and entrepreneurs use them in a predatory, coercive and unethical way.

     

    The easiest way to create trust online is to get someone else to say how great you are and it's fundamentally good for business when they do, however, your testimonials need to be as truthful and value-based as the actual content that you're teaching or the service you're providing.

     

    In today’s episode, I touch base on the core principles of advertising guidelines and how you can find this information online and ways that you can be transparent and relevant with your testimonials and reviews on your sales pages and socials.

     

    I'd be so freakin' grateful if you could subscribe to the show, leave a review and a rating. And why not take a screenshot and share it with your family, friends and biz besties while you're at it (it all helps!).

     

    ➡ Flip off the status quo and build your own feel-good marketing guidelines with my free online checklist, Market with Integrity - https://amiefinlayson.com/checklist

     

    Connect with me:

    Website: https://amiefinlayson.com/

    Instagram: https://www.instagram.com/amiefinlayson/

    Facebook:https://www.facebook.com/amiefinlayson
    Show more Show less
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Ethics of Testimonials & Reviews

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available