This episode begins an intermittent series we’ll be doing this year, covering the top-selling herbs in the United States and giving you our thoughts about them. From the perspective of a practicing herbalist, these herbs are frequently pigeon-holed into very narrow ranges of application – the “what is it good for” answers are quite limited!

The Herbal Market Report from the American Botanical Council comes out every year, with data about herbal supplement sales for the prior year. Check it out and take a look at the “mainstream” and “natural channel” best-seller lists – you might be surprised at what’s on there!

If you’re an herbalist, you should be well-educated about the herbs people take most frequently. You should know what’s popular, and why. You should know how to talk to people about these herbs, how to correct misconceptions, how to offer more effective alternatives, and which ones are worth the money. We’re hoping this series will help you do that!

If you’re new to herbalism – yay, we get first crack at forming your opinion of these herbs! 😄 More importantly, this will serve as an introduction to marketing literacy in the realm of herbal supplements, as well as some good materia medica study.

In today’s episode we cover psyllium, elder berry, turmeric, and ashwagandha.

1. Psyllium – Plantago ovata

• HHP 205: Herbs A-Z: Pinus & Plantago
• Plantain: Herb of the Week

2. Elder berry – Sambucus nigra, S. canadensis

• Elder: Herb of the Week
• HHP 216: Herbs A-Z: Sambucus & Sassafras
• Elderberry and Cytokine Storms

3. Turmeric – Curcuma longa

• HHP 184: Herbs A-Z: Crataegus & Curcuma
• HHP 149: Our Top Topical Herbs for Acne

4. Ashwagandha – Withania somnifera

• HHP 226: Herbs A-Z: Withania & Zanthoxylum
• Ashwagandha: Herb of the Week
• HHP 155: Equinox Thoughts On Balance & Amphoteric Herbs

Whether you’re a brand-new beginner or an herbalist with experience, it’s always helpful to study the herbs in depth! Our comprehensive presentation of herbal allies is in our Holistic Herbalism Materia Medica course. It includes detailed profiles of 100 medicinal herbs!

Like all our offerings, this self-paced online video course comes with free access to twice-weekly live Q&A sessions with us, lifetime access to current & future course material, open discussion threads integrated in each lesson, an active student community, and more!

Our theme music is “Wings” by Nicolai Heidlas.

Support the show

You can find all of our online herbalism courses at online.commonwealthherbs.com!

Welcome to 2025, everyone! Let’s give the year a bitter start – that’s better than a bitter end, right? If you don’t think so yet, listen to this episode and by the end, we’re sure you’ll agree!

Bitters are a truly indispensable piece of an herbal toolkit. They – like demulcents, adaptogens, and alteratives – can achieve things in the body which pharmaceuticals, acupuncture, and other healing modalities simply cannot replicate. Bitters are one of the herbalist’s superpowers!

In this episode, we cover:

• bitter as signal – and why their actions on the body are nearly immediate
• bitter deficiency syndrome – a uniquely modern human problem
• energetics of bitters – is bitter always cooling, or is it more complicated than that?
• actions of bitter herbs – digestion-activating, fluid-draining, liver-awakening… mind-centering…
• bitter-tasting constituents – and an ode to the flexibility & variety of bitter taste receptors
• subcategories of bitter herbs: pure bitters, mild bitters, aromaic bitters, inulin/berberine/artemisinin-bearing bitters, fungal bitters, warming/relaxant/moistening bitters, …
• how to take bitters – drops, sips, chews, and more.

Since they’re so helpful – and really, not only for digestion – we address bitter herbs in many of our courses. Quite possibly all of them, now that we think about it! They’re that important. Bitters get a significant mention in:

• Holistic Herbalism Materia Medica
• Herbal Medicine-Making
• Holistic Nutrition & Digestive Health
• Basic Phytochemistry
• Neurological & Emotional Health

Like all our offerings, these are self-paced online video courses, which come with free access to twice-weekly live Q&A sessions with us, lifetime access to current & future course material, open discussion threads integrated in each lesson, an active student community, study guides, quizzes & capstone assignments, and more!

If you have a moment, it would help us a lot if you could subscribe, rate, & review our podcast wherever you listen. This helps others find us more easily. Thank you!!

Our theme music is “Wings” by Nicolai Heidlas.

Support the show

You can find all of our online herbalism courses at online.commonwealthherbs.com!

A brief update this time, to let you know about some herbal holiday gifts we’ve put together for you & yours!

Herbal Activities Calendar

The best way to learn herbalism is to do a little bit every day – so we’ve built you a whole activities calendar that will feed itself automagically right into your own calendar of choice (Google, Yahoo, Outlook, etc). You can even set notifications so that you don’t forget to try fun new herby things!

• View the Herbal Activities Calendar
• Instructions for adding the Herbal Activities Calendar to your calendar system.

Herbal Wallpapers

Each week we’re putting out a matching set of herbalism wallpaper images for your phone and your computer. The desktop version has a mini materia medica info, and the one for your phone has a tiny bite-size bit of info – and a lot of herbal beauty & inspiration.

They’ll help you learn your botanical Latin names, they’ll help you with plant identification, they’ll help you learn herbal actions, and best of all, they’ll help you fit herbs into every day!

• View & Download Herbal Wallpapers

20% Discount on EVERYTHING

Until the end of December, you can use the code CHAMOMILE at checkout to get 20% off of everything we offer!

You can use this code for gift purchases, too! Your loved one will be automatically enrolled in the course you buy for them. Remember to check “This is a gift” during checkout.

Every course, every full program, all the one-off courses… the discount works on everything. It works for the payment plans, too.

• View All Courses & Programs

Don’t forget to use code CHAMOMILE at checkout!

If you have a moment, it would help us a lot if you could subscribe, rate, & review our podcast wherever you listen. This helps others find us more easily. Thank you!!

Our theme music is “Wings” by Nicolai Heidlas.

Support the show

You can find all of our online herbalism courses at online.commonwealthherbs.com!

We’re still making the podcast! We have not abandoned you, dear listeners. 💚

We’ve been busy producing material for our online courses – especially the Accessible Herbalism and Clinical Skills courses. We’ve also been enhancing our student experience and building up our student community, so that learning with us is more enjoyable and cooperative. You’re not out there in the world on your own, when you study herbalism with us!

Today, though, we wanted to hop back on the pod feed and convey this simple message to you: just press play!

Lots of our students get caught up in feeling like everything needs to be perfectly aligned before they start studying. The right quite comfy place to study, the right amount of private time, no distractions, a new notebook and a fresh pen – all those things are great! But they’re not essential, and if you only study when everything’s perfect, well, you won’t study very much! So just press play, and let’s get at it. 🤝

When you sign up for any of our courses – including our FREE Herbal Study Tips, Four Keys to Holistic Herbalism, and Herbal Business Productivity courses – you get access to twice-a-week live Q&A sessions, integrated discussion threads on every lesson, and a vibrant student community. Our courses are centered on video lessons you can watch at your own pace, and once you’ve bought a course you retain access to it (and any future updates!), forever.

If you have a moment, it would help us a lot if you could subscribe, rate, & review our podcast wherever you listen. This helps others find us more easily. Thank you!!

Our theme music is “Wings” by Nicolai Heidlas.

Support the show

You can find all of our online herbalism courses at online.commonwealthherbs.com!

This week we’d like you to meet Ashley Bissonnette-Murphy, who is one of our Clinical Mentorship students. Ashley is advanced in her mentorship, and she’s been seeing her own clients in our Student Clinic and Free Clinic for a year. She does great work!

You can find Ashley at hwapothicaire.com and on social media at @hwapothicaire. Definitely jump on her mailing list to get her excellent monthly newsletters!

We mentioned our free Herbal Business Productivity mini-course in this episode. It’s part of our comprehensive Herbal Business Program!

And if you’re interested in becoming a clinical herbalist, you can learn more about the education you’ll need, how to get it, and what the process looks like here: Build a Career as a Clinical Herbalist.

If you have a moment, it would help us a lot if you could subscribe, rate, & review our podcast wherever you listen. This helps others find us more easily. Thank you!!

Our theme music is “Wings” by Nicolai Heidlas.

Support the show

You can find all of our online herbalism courses at online.commonwealthherbs.com!

This is the fourth in a series about herbal businesses. These videos cover what each kind of herbal business is and what kind of work you’d be doing, what kinds of education and experience you’ll need to get it started, and a few tips to help you along the way.

This video focuses on building a Compounding Herbal Apothecary – but as you’ll hear right up front, part of this now involves avoiding calling it an “apothecary”, because that word is regulated in every state. 😱 (Don’t worry, Katja has a dozen business-naming suggestions to get you started!)

A compounding apothecary (whatever we call it) is someone who makes custom products for clinical herbalists’ clients and ships them out. That way, a clinical herbalist can focus on clinical herbaling, and someone who makes really great medicines can focus on making the blends that each individual client needs! We don’t have to do it all – we can collaborate with each other! 💓

Interested in starting a different kind of business? Check out our episodes on starting an herbal products business, starting an herb shop, and starting a clinical herbalism business.

The courses mentioned in this episode include:

• The Herbal Business Program – which covers every aspect of GMP compliance, as well as every other part of running your business, from getting registered, paying taxes, and getting insurance to building your website and marketing without selling out – even hiring employees!
• The Family Herbalist Program (Materia Medica + Medicine Making)
• Foundations of Phytochemistry
• Fundamentals of Formulation
• The Community Herbalist Program
• Herb-Drug Interaction & Herb Safety

All of our courses include twice weekly live Q&A sessions and you can ask questions in the discussion thread attached to every lesson – we answer them ever day! Plus we have a student community where you can get support from other business herbies too!

If you have a moment, it would help us a lot if you could subscribe, rate, & review our podcast wherever you listen. This helps others find us more easily. Thank you!!

Our theme music is “Wings” by Nicolai Heidlas.

Support the show

You can find all of our online herbalism courses at online.commonwealthherbs.com!

Discomfort and evasion are natural responses to our world. Our ancestors, from a single-celled organism up to Mitochondrial Eve, all survived only because they had strong drives to avoid uncomfortable and dangerous situations. But in our modern world, avoiding all discomforts can stunt our growth, or make us seem more fragile than we really are.

This is not about “grinding through” difficulty, or hurting ourselves in an effort to be “good”. After accounting for one’s own personal state of ability/mobility/resilience, and after accommodating one’s needs, and after receiving adequate nourishment and rest – then it is good to challenge ourselves, to face some discomfort and move through it.

Here are the key principles:

• Each step forward makes the next one easier.
• Choose your battles.
• Do this work from a place of strength.

And of course, herbs can help us along the way! Herbs can boost our endurance, settle our anxious minds, fortify our nerve[s], or help us enter and maintain the state of flow. Adaptogens, evergreens, yarrow, st john’s wort, solomon’s seal, kava, and calamus are some of our allies for this, and may serve you as well.

Mentioned in this episode:

• 190: Herbs A-Z: Glycyrrhiza & Gynostemma
• 014: Alternatives to Adaptogens for Burnout
• 072: Rooted & Ready Alterative/Adaptogen Herbal Formula for Endurance, Resilience, & Detox
• EVRY DAY YEAH: Herbal Tea for Workouts & Recovery

Ready to do some evasion-evaporating work, but want to line up some herbs for backup? Check out our Neurological & Emotional Health course. This course is a user’s guide to your nerves & your emotions – including the difficult and dark ones. We discuss holistic herbalism strategies for addressing both neurological & psychological health issues. It includes a lengthy discussion of herbal pain management strategies, too!

Like all our offerings, this is a self-paced online video course, which comes with free access to twice-weekly live Q&A sessions, lifetime access to current & future course material, twice-weekly live Q&A sessions with us, open discussion threads integrated in each lesson, an active student community, study guides, quizzes & capstone assignments, and more!

If you have a moment, it would help us a lot if you could subscribe, rate, & review our podcast wherever you listen. This helps others find us more easily. Thank you!!

Our theme music is “Wings” by Nicolai Heidlas.

Support the show

You can find all of our online herbalism courses at online.commonwealthherbs.com!

IF YOU'RE SEEING THIS IN JULY 2024, USE CODE "LAVENDER" AT CHECKOUT TO GET 20% OFF ANY OF OUR COURSES OR PROGRAMS!

This originally aired as Episode 188 of the Holistic Herbalism Podcast.


All herb schools are different, in their focus and their style. When you’re choosing an online herb school, whether for a short course or a long program, here are some key questions to consider:

• How can you ask questions to the teachers & admins?
• Is there a free course you can take first?
• What’s the teaching method (text, audio, recorded video, live sessions, etc), & does it match your learning style?
• How are the teachers accessible – what kind of contact do you get with them?
• Do you get to keep the materials when the course ends?
• How many ‘hours’ is the course, and how are those hours counted?
• Is there a student community you can participate in, and how does it work?
• Will you be “certified” on completion? (Beware: this is a trick question!)
• How will this fit in to your learning spiral: is this brand new material, or a new view on something you’ve learned before? (Learning herbalism is not a single linear path.)

These answers will be different for every school, and there’s no one “right” answer! It all depends on how you prefer to learn and engage with your teachers. Knowing to ask these questions in advance will help you make better-informed comparisons between different offerings, and find the ones that work best for you.

As you may know, we teach herbalism online! We hope that if you’re choosing an online herb school, you’ll consider ours. When you sign up for any of our courses – including our FREE Herbal Study Tips and Four Keys to Holistic Herbalism courses – you get access to twice-a-week live Q&A sessions, integrated discussion threads on every lesson, and a vibrant student community. Our courses are centered on video lessons you can watch at your own pace, and once you’ve bought a course you retain access to it (and any future updates!), forever.

If you have a moment, it would help us a lot if you could subscribe, rate, & review our podcast wherever you listen. This helps others find us more easily. Thank you!!

Our theme music is “Wings” by Nicolai Heidlas.

Support the show

You can find all of our online herbalism courses at online.commonwealthherbs.com!