• The Importance of a B2B Content Brief with Neville Vyas

  • Dec 3 2024
  • Length: 37 mins
  • Podcast

The Importance of a B2B Content Brief with Neville Vyas

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  • Summary

  • A clear and precise B2B content brief is crucial for effective marketing strategies as it sets a clear foundation for a successful campaign. In this episode, host Amy Woods talks with Neville Vyas, Head of Marketing for Europe & APAC at Impax Asset Management. They explore how a well-defined brief can streamline collaboration, enhance campaign effectiveness, and ultimately drive better results.

    Host Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

    In this episode:

    • Neville shares insights into his role and global team structure
    • The importance of clarity in communication and strategy
    • Neville’s most memorable campaign and why it’s changed the way they work since
    • Why asset management companies are cautious about embracing AI
    • Neville’s three thoughts on the future of B2B marketing

    Important Links & Mentions

    • Neville on LinkedIn https://www.linkedin.com/in/nevillevyas/
    • Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
    • B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
    • Content 10x: https://www.content10x.com/

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