In this episode of The Millionaire Maker Show, I interview Darryll Stinson, co-founder of Seeding Greatness. Darryll opens up about his journey from being a Division I athlete to becoming a bestselling author and TEDx speaker with over 2 million views. Together, we dive deep into the nuances of using vulnerability and storytelling to elevate speaking opportunities for scaling your business. You’ll hear practical tips on how to craft impactful speeches that resonate with your audience, and strategies to leverage speaking as a powerful tool for long-term success in the online business industry.

Darryll Stinson is the co-founder of Seeding Greatness, a movement of leaders restoring the planet and helping humanity to heal through their stories and transformational services.

As a former Division 1 athlete, Darryll overcame multiple suicide attempts to become a multiple best-selling author, and 2xTEDx speaker with more than 2 million views. His accolades as a Top 100 athlete (2008), award winning higher ed communications professional, #9 Suicide Awareness Speaker (2023), and TEDx organizer (2022-present) attest to the impact of his work.

He’s coached hundreds of speakers to reach millions of people while growing themselves and their business at the same time.

• The Power of Vulnerability: Sharing your personal story with the right balance of vulnerability can be a game-changer, benefiting both you and your audience.
• Your Story is About You, For Others, and For You: Embrace your personal story—it matters. Make sure it serves your audience and adds value, while also benefiting your own growth.
• Tailor Your Story to Your Audience: Share your story in a way that aligns with the specific pain points and challenges your audience faces.
• Subconscious Beliefs Influence Success: Understanding how past traumas and subconscious beliefs impact your behavior can unlock new levels of personal and business growth.
• Avoid the Courtesy Clap: Be willing to ask tough questions and reflect on the true impact of your message. Don’t settle for polite applause—aim for real transformation in your audience.

• Thread the Needle: Weave your personal story into your talk in a way that serves your audience without making the message solely about you.
• Express to Serve: Unexpressed emotions become suppressed. Share personal experiences in a way that provides actionable insights and encourages transformation in your audience.
• Personal Growth Through Storytelling: Sharing your story helps you grow and heal. Your pain becomes your power when it helps others overcome their challenges.

• “Your story is about you, but it’s for others. And when done right, it’s also for you.”
• “Whatever you don’t express, you suppress.”
• “Your test becomes your testimony, your mess becomes your ministry, and your pain becomes your power.”
• “I share my story in direct proportion to the pain my audience is in.”

• Darryll’s website: https://darryllstinson.com
• Follow Darryll on social platforms: @StinsonSpeaks
• Join my upcoming free LIVE workshop: https://www.socialmediasalessurge.com

Welcome to this episode of The Millionaire Maker Show. I’m thrilled to introduce our guest, Rachel Pesso, a branding expert and founder of RP Creative. In this episode, we dive deep into how to build a brand that sells through visual storytelling in building connections and boosting sales for online businesses. Rachel shares her insights on overcoming common branding obstacles and making an emotional connection with your audience. We also explore actionable tips on how to infuse branding into our everyday business practices.

Rachel Pesso is a visual storyteller, branding expert, and founder of RP Creative. She helps boutique + luxury brands develop designs rooted in emotional connection and powerful visual storytelling to elevate their brand. With over 10 years of experience, Rachel blends high-level strategy and deep passion to design compelling online identities. Clients include Laverne Cox, Lori Harder, Jen Gottlieb, and Kelly Roach. Her expertise in visual storytelling and website design has helped numerous businesses create transformative brand experiences that drive engagement and growth.

• Intention Matters: The intention behind your branding efforts directly influences how people perceive and connect with your brand.
• Personalization is Key: Authenticity and personalization will remain vital in branding as technology evolves.
• Brand Differentiation: Many struggle to distinguish their brand from competitors in a saturated market.
• Consistency is Key: Regularly showing up for your audience builds trust and fosters community.
• Know Your Audience: Understanding your ideal audience helps tailor your brand messaging and offerings effectively.

• Differentiation: Many struggle to distinguish their brand from competitors in a saturated market.
• Balancing Personal and Professional: Finding the right mix of personal sharing without oversharing can be challenging.
• Understanding Brand Values: Lack of clarity on what to share and what to keep private can hinder branding effectiveness.

• Pull Out Brand Concepts: Identify core values that define your brand (e.g., empowerment, ease, freedom).
• Intentional Content Creation: Ensure all content aligns with the feelings you want to evoke in your audience.
• Visual Storytelling: Use imagery that resonates with your brand values to enhance emotional connections.
• Daily Practice: Regularly assess whether your communications support your brand's core messages.

• Evolving Landscape: AI is changing how branding is approached, but the need for authenticity and personalization remains.
• Energy Exchange: The human element in branding is irreplaceable, emphasizing the importance of direct connection and engagement.
• Core Values: Maintaining focus on core values will be crucial as brands navigate technological advancements.

• "If we make people feel good, they're a lot more inclined to buy from us."
• "Intention is everything. If we have intention behind what we create, people feel that."
• "Hire the experts that are doing what you already want to be doing."

• Rachel's website: rachelpesso.com
• Connect with Rachel on Instagram:

In this episode, I welcome a special guest, Antonia Semanskee, to share her expert insights on marketing your business on Instagram as a powerful tool for business growth. We dive deep into the importance of data-driven decisions and how they can shape a successful Instagram strategy for entrepreneurs looking to scale their businesses. We also highlight the key differences between posting as a business owner versus posting as an influencer.

Antonia Semanskee is a business professor, entrepreneur, and Instagram analytics expert. She specializes in helping coaches and consultants enhance their online visibility using strategic, data-driven methods.

With over 25 years of experience in startup business development, sales, marketing, & teaching, Antonia brings the best of data analysis, strategy, and practical knowledge to the art of social media marketing & PR for business results.

• Content Repurposing: Identify your high-performing posts using analytics and recreate them in different formats (e.g., carousel, reel) to maximize reach and engagement for your coaching business.
• Feed vs. Stories: When marketing your business on Instagram, keep your feed professional and business-focused, while Stories can be used to connect on a more personal level, helping you build authenticity with your coaching audience.
• Analytics First: Tracking key metrics through a spreadsheet is essential for understanding what resonates with your audience. Focus on metrics like saves, shares, comments, and profile visits to fine-tune your Instagram marketing strategy.
• The "Attorney Filter": Before posting personal content, run it through the "attorney filter" by asking, "Would I be comfortable if my attorney posted this?" It’s a simple way to maintain professionalism and credibility as a transformational coach.
• Engagement in Stories: Use interactive content like “this or that” polls in Stories to engage with your audience and gain insights, a vital part of marketing your business on Instagram to potential coaching clients.
• Building Community: Engage daily with a core group of industry peers to build relationships and drive organic engagement on your posts. A supportive community is invaluable for marketing and scaling your coaching business on Instagram.
• Testing and Iteration: Experiment with different content, learn from failures, and refine your strategy. The key is to fail forward and use the data to improve your Instagram marketing efforts.

• What to Do Next: After tracking your posts' performance, identify the winners and repurpose them in new formats. For example, transform a successful infographic into a carousel post or a reel, keeping your content fresh and relevant to your Instagram marketing strategy.
• Tweaking: Try changing color schemes or slightly modifying headlines to appeal to different segments of your audience, allowing you to explore what works best for marketing your business on Instagram.

• Viral content is great for engaging your current community but doesn’t always bring in new clients or convert into coaching leads.
• Use viral content sparingly, and manage your expectations regarding its business impact on marketing your business on Instagram.

• Build a core group of peers in your industry and engage with their content regularly to foster a community that supports your Instagram marketing strategy.
• Spend time commenting and starting conversations on their pages to cultivate authentic connections.
• Rotate through