In this episode of The Millionaire Maker Show, I interview Darryll Stinson, co-founder of Seeding Greatness. Darryll opens up about his journey from being a Division I athlete to becoming a bestselling author and TEDx speaker with over 2 million views. Together, we dive deep into the nuances of using vulnerability and storytelling to elevate speaking opportunities for scaling your business. You’ll hear practical tips on how to craft impactful speeches that resonate with your audience, and strategies to leverage speaking as a powerful tool for long-term success in the online business industry.

Darryll Stinson is the co-founder of Seeding Greatness, a movement of leaders restoring the planet and helping humanity to heal through their stories and transformational services.

As a former Division 1 athlete, Darryll overcame multiple suicide attempts to become a multiple best-selling author, and 2xTEDx speaker with more than 2 million views. His accolades as a Top 100 athlete (2008), award winning higher ed communications professional, #9 Suicide Awareness Speaker (2023), and TEDx organizer (2022-present) attest to the impact of his work.

He’s coached hundreds of speakers to reach millions of people while growing themselves and their business at the same time.

• The Power of Vulnerability: Sharing your personal story with the right balance of vulnerability can be a game-changer, benefiting both you and your audience.
• Your Story is About You, For Others, and For You: Embrace your personal story—it matters. Make sure it serves your audience and adds value, while also benefiting your own growth.
• Tailor Your Story to Your Audience: Share your story in a way that aligns with the specific pain points and challenges your audience faces.
• Subconscious Beliefs Influence Success: Understanding how past traumas and subconscious beliefs impact your behavior can unlock new levels of personal and business growth.
• Avoid the Courtesy Clap: Be willing to ask tough questions and reflect on the true impact of your message. Don’t settle for polite applause—aim for real transformation in your audience.

• Thread the Needle: Weave your personal story into your talk in a way that serves your audience without making the message solely about you.
• Express to Serve: Unexpressed emotions become suppressed. Share personal experiences in a way that provides actionable insights and encourages transformation in your audience.
• Personal Growth Through Storytelling: Sharing your story helps you grow and heal. Your pain becomes your power when it helps others overcome their challenges.

• “Your story is about you, but it’s for others. And when done right, it’s also for you.”
• “Whatever you don’t express, you suppress.”
• “Your test becomes your testimony, your mess becomes your ministry, and your pain becomes your power.”
• “I share my story in direct proportion to the pain my audience is in.”

• Darryll’s website: https://darryllstinson.com
• Follow Darryll on social platforms: @StinsonSpeaks
• Join my upcoming free LIVE workshop: https://www.socialmediasalessurge.com

Welcome to this episode of The Millionaire Maker Show. I’m thrilled to introduce our guest, Rachel Pesso, a branding expert and founder of RP Creative. In this episode, we dive deep into how to build a brand that sells through visual storytelling in building connections and boosting sales for online businesses. Rachel shares her insights on overcoming common branding obstacles and making an emotional connection with your audience. We also explore actionable tips on how to infuse branding into our everyday business practices.

Rachel Pesso is a visual storyteller, branding expert, and founder of RP Creative. She helps boutique + luxury brands develop designs rooted in emotional connection and powerful visual storytelling to elevate their brand. With over 10 years of experience, Rachel blends high-level strategy and deep passion to design compelling online identities. Clients include Laverne Cox, Lori Harder, Jen Gottlieb, and Kelly Roach. Her expertise in visual storytelling and website design has helped numerous businesses create transformative brand experiences that drive engagement and growth.

• Intention Matters: The intention behind your branding efforts directly influences how people perceive and connect with your brand.
• Personalization is Key: Authenticity and personalization will remain vital in branding as technology evolves.
• Brand Differentiation: Many struggle to distinguish their brand from competitors in a saturated market.
• Consistency is Key: Regularly showing up for your audience builds trust and fosters community.
• Know Your Audience: Understanding your ideal audience helps tailor your brand messaging and offerings effectively.

• Differentiation: Many struggle to distinguish their brand from competitors in a saturated market.
• Balancing Personal and Professional: Finding the right mix of personal sharing without oversharing can be challenging.
• Understanding Brand Values: Lack of clarity on what to share and what to keep private can hinder branding effectiveness.

• Pull Out Brand Concepts: Identify core values that define your brand (e.g., empowerment, ease, freedom).
• Intentional Content Creation: Ensure all content aligns with the feelings you want to evoke in your audience.
• Visual Storytelling: Use imagery that resonates with your brand values to enhance emotional connections.
• Daily Practice: Regularly assess whether your communications support your brand's core messages.

• Evolving Landscape: AI is changing how branding is approached, but the need for authenticity and personalization remains.
• Energy Exchange: The human element in branding is irreplaceable, emphasizing the importance of direct connection and engagement.
• Core Values: Maintaining focus on core values will be crucial as brands navigate technological advancements.

• "If we make people feel good, they're a lot more inclined to buy from us."
• "Intention is everything. If we have intention behind what we create, people feel that."
• "Hire the experts that are doing what you already want to be doing."

• Rachel's website: rachelpesso.com
• Connect with Rachel on Instagram:

In this episode, I welcome a special guest, Antonia Semanskee, to share her expert insights on marketing your business on Instagram as a powerful tool for business growth. We dive deep into the importance of data-driven decisions and how they can shape a successful Instagram strategy for entrepreneurs looking to scale their businesses. We also highlight the key differences between posting as a business owner versus posting as an influencer.

Antonia Semanskee is a business professor, entrepreneur, and Instagram analytics expert. She specializes in helping coaches and consultants enhance their online visibility using strategic, data-driven methods.

With over 25 years of experience in startup business development, sales, marketing, & teaching, Antonia brings the best of data analysis, strategy, and practical knowledge to the art of social media marketing & PR for business results.

• Content Repurposing: Identify your high-performing posts using analytics and recreate them in different formats (e.g., carousel, reel) to maximize reach and engagement for your coaching business.
• Feed vs. Stories: When marketing your business on Instagram, keep your feed professional and business-focused, while Stories can be used to connect on a more personal level, helping you build authenticity with your coaching audience.
• Analytics First: Tracking key metrics through a spreadsheet is essential for understanding what resonates with your audience. Focus on metrics like saves, shares, comments, and profile visits to fine-tune your Instagram marketing strategy.
• The "Attorney Filter": Before posting personal content, run it through the "attorney filter" by asking, "Would I be comfortable if my attorney posted this?" It’s a simple way to maintain professionalism and credibility as a transformational coach.
• Engagement in Stories: Use interactive content like “this or that” polls in Stories to engage with your audience and gain insights, a vital part of marketing your business on Instagram to potential coaching clients.
• Building Community: Engage daily with a core group of industry peers to build relationships and drive organic engagement on your posts. A supportive community is invaluable for marketing and scaling your coaching business on Instagram.
• Testing and Iteration: Experiment with different content, learn from failures, and refine your strategy. The key is to fail forward and use the data to improve your Instagram marketing efforts.

• What to Do Next: After tracking your posts' performance, identify the winners and repurpose them in new formats. For example, transform a successful infographic into a carousel post or a reel, keeping your content fresh and relevant to your Instagram marketing strategy.
• Tweaking: Try changing color schemes or slightly modifying headlines to appeal to different segments of your audience, allowing you to explore what works best for marketing your business on Instagram.

• Viral content is great for engaging your current community but doesn’t always bring in new clients or convert into coaching leads.
• Use viral content sparingly, and manage your expectations regarding its business impact on marketing your business on Instagram.

• Build a core group of peers in your industry and engage with their content regularly to foster a community that supports your Instagram marketing strategy.
• Spend time commenting and starting conversations on their pages to cultivate authentic connections.
• Rotate through

In this episode, I dive into exciting insights on lead generation strategies and discuss the importance of strategic planning for online ads with special guest, Kim Barrett.

Today, I’m thrilled to have Kim Barrett on the show. He is a world-renowned million dollar marketing strategist with a focus on Facebook. Kim is an International speaker and trainer, having taught marketing around the world and helping businesses grow to 6,7 and even 8 figures.

Kim is the Founder and CEO of Your Social Voice, an Australian based Digital Marketing Agency established in 2015. YSV helps businesses get heard on Social Media, and most importantly build engagement, generate more leads and more sales.

• The importance of thorough planning before launching ads to ensure effectiveness.
• A consistent organic social media presence can positively impact ad costs.
• Audience trust can be built through consistent messaging across platforms.
• Current challenges in the ad landscape due to rising costs and competition.

• Competitive Landscape: Kim discusses how small businesses can effectively compete with larger competitors by utilizing their unique voice and connection with customers.
• Ad Strategy: He highlights the need for thoughtful ad creation rather than quick, unplanned setups.
• Organic and Paid Synergy: Kim explains how maintaining an active social media presence can lower ad costs and build trust with potential customers.
• Future of Meta Ads: He predicts that while ad costs will continue to rise, competition from platforms like TikTok will keep options available for small business owners.

• Planning Ads: I encourage a strategic approach to ad content, focusing on clarity and relevance.
• Consistent Posting: Maintain regular organic posts to enhance credibility and attract audience interest.
• Retargeting: Use retargeting strategies for audiences who engage with ads to build authority and trust.

• “You do have to actually put your thought into it.”
• “If I see an ad and I go there and it’s from something that I don’t know, I check their profile.”
• “I think that having that, you know, leveraging consistent content can reduce ad costs by upwards of 30%.”

• Get my free bundle, The Social Media Sales Machine: SellMoreWithSocial.com
• Connect with Kim on social media: @realKimBarrett

Kim’s free training, The Fast Cash Ads Formula: https://go.yoursocialvoice.com.au/watch-our-training-2540

In this episode, I interview Andrew Biernat, host of the Story Builders Podcast. We dive deep into the power of storytelling in marketing and personal branding, highlighting how it helps businesses connect with their prospects and drive growth. Andrew shares incredible insights on incorporating vulnerability into your content to build deeper connections and offers strategies to balance personal storytelling with professional messaging to ensure authenticity.

Andrew Biernat is a project leader at Story Builders, helping leaders turn ideas into impactful books and learning experiences. With his extensive experience in uncovering and sharing the core stories of personality-driven brands, Andrew hosts the Story Builders Podcast, where he focuses on how storytelling can foster business growth and enhance client engagement.

• Storytelling is a powerful tool to create emotional connections with your audience, making your brand more relatable and impactful.
• Vulnerability in storytelling can significantly boost engagement when it resonates with your audience.
• Personal stories help humanize your brand and provide the right balance with business content to maintain interest.
• High-engagement posts featuring personal stories can draw new followers, who then benefit from your educational content.
• Balancing vulnerability with professional messaging is essential to maintaining your brand’s integrity and trustworthiness.

• Personal stories, especially those that highlight vulnerability, often outperform strictly business-focused content.
• Andrew shared a heartfelt story about his daughter's heart condition, which allowed him to build a strong emotional connection with his audience, showcasing the authenticity behind his brand.
• Tying personal experiences to your business message strengthens your brand’s trust and credibility, making it more likely to resonate with your audience.

• Mixing educational content with personal stories is vital to keeping your audience engaged and growing your following.
• Vulnerable or personal posts can serve as gateways for new audiences, who stay for the valuable, educational content you offer consistently.
• Authenticity is the cornerstone of successful content—your audience needs to see themselves reflected in your stories for maximum impact.

• “The very best way to connect with your clients or prospects is through a story because everyone can see themselves in it.”
• “It’s more important than ever to be vulnerable in your storytelling, but make sure it’s relevant to your audience.”
• “If all you've been doing is yammering about your business, maybe start talking about you for a bit—let them get to know you.”

• Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewjbiernat
• The Story Builders website: www.mystorybuilders.com
• Chat with someone from The Story Builders team: http://mystorybuilders.com/story
• Visit Lindseya.com/apply to apply for personalized coaching and sales systems.

This conversation with Andrew Biernat underscores the transformative power of storytelling, particularly in the world of online coaching and business scaling. Vulnerability, when shared strategically, can...

In this episode of The Millionaire Maker Show, I’m joined by Whitney Uland, a celebrity life coach and course creator. Whitney is known for helping clients tap into their celebrity energy and break through the fear of being seen. Together, we discuss the power of embracing authenticity, building presence, and how celebrity energy can elevate your business and personal connections—key elements when you're scaling an online coaching business.

Whitney Uland is the founder of the Self-Made Celebrity mentorship program. As a single mom and entrepreneur, she’s navigated her own personal struggles and now helps others embrace their unique energy. She’s gained recognition for her transformative insights into celebrity energy, which she shares widely on TikTok to help others grow their influence and create deeper connections in their business.

• Celebrity energy is about being fully present and authentic, not faking confidence—crucial when building an authentic online business.
• Anyone can learn to tap into celebrity energy—it’s a skill that benefits coaches aiming to attract their ideal clients.
• Authenticity builds deeper, stronger connections with your audience, especially through vulnerability—key for scaling.
• "Popping off" in business means hitting a tipping point where your audience connects deeply with your true self, leading to exponential business growth.
• Showing up consistently and authentically creates a magnetic presence, allowing you to scale your online coaching business naturally.

Celebrity energy is that magnetic presence that draws people in, not because of perfection, but because of realness and authenticity. Whitney explains how anyone, from public figures to coaches and entrepreneurs, can possess this energy by embracing who they truly are.

Confidence is secondary to being authentic—strip away the masks and show up as your true self. Your unique energy is your biggest asset in both your personal life and your online coaching business. The real magic happens when you stop filtering yourself and let your full, authentic self be seen, which is the essence of transformational coaching.

"Popping off" in your business happens when you deeply connect with your audience by being raw and real. People are attracted to authenticity, and when you show vulnerability, you create deeper bonds that help scale your business. Consistency in showing up authentically, even when it feels uncomfortable, is key to sustaining both growth and magnetism in a competitive online coaching market.

• "Confidence is bullshit. It’s just something we put on. Celebrity energy is about removing the layers and showing up as you are."
• "Being authentic doesn’t mean sharing everything—it’s about feeling safe being seen."
• "Audiences are getting smarter. They can tell when you’re putting on a fake persona."
• "When you pop off, it’s not just about the numbers—it’s about people loving you for who you really are."

• Practice being present in each moment—distractions pull you away from authenticity and your connection to your audience.
• Embrace your quirks and uniqueness—they are what make you magnetic, especially in the world of entrepreneurship.
• Don’t hide personal struggles. Letting people see your humanity fosters trust, which is essential for scaling an online coaching business.

• Join my live workshop on building a high-quality social media audience and generating more high-ticket sales:

I’m thrilled to introduce today’s guest, Tiffany Rosenbaum, a dynamic entrepreneur with an impressive portfolio in diverse industries. Tiffany oversees a construction company, a real estate business, and more, demonstrating her success in multiple sectors. In this episode, we’ll delve into Tiffany’s journey, uncover her unique approach to team building, and gain actionable advice on scaling your business and achieving transformational growth.

Tiffany is the founder of Rosenbaum Realty Group, where she specializes in asset management and real estate investment. She also runs a successful maintenance and construction company focusing on property maintenance and repairs. In addition, Tiffany manages a short-term and mid-term rental business and owns a gym in the fitness industry. Through her coaching firm, she provides expert guidance on building effective teams and fostering leadership. It was a pleasure to dive into her diverse business portfolio and gain valuable insights from her experiences.

• Overcoming Obstacles: Tiffany discusses her journey from a challenging start in 2009 to becoming a successful entrepreneur, highlighting the importance of resilience and learning from struggles in the context of business scaling.
• Team Building: Discover the science behind hiring the right people using tools like the DISC profile and the crucial need to align team members' values with your business goals.
• Mindset Matters: Learn how shifting from a micromanaging approach to empowering and delegating can drive growth in your online coaching business.

• Hiring Strategy:
• Utilize DISC profile tests to match candidates with role requirements.
• Understand candidates' belief systems and what motivates them.
• Ensure alignment with your core values and mission statement.
• Pitfalls to Avoid:
• Avoid hiring based solely on immediate needs without thorough vetting.
• Integrate new hires into the company culture to foster cohesion.
• Leadership Insight: Effective leaders focus on developing their team’s potential rather than just filling positions.

• “It’s all about the struggle to get us to where we need to be and who we need to be. Without that struggle, we can’t develop or become who we need to become.”
• “You have to bring the filling back in to deal with them, to make sure they’re developing and leveling up.”
• “No one cares until they know how much you care. And once you care about your team and they understand this company can give life to many, and it could be a roadmap to success for multiple people, then they can see the vision and then they want it as well.”

• Join my upcoming free LIVE workshop, The Unlaunch Method: https://www.theunlaunchmethod.com
• Join Tiffany’s list for networking events here: https://forms.gle/M963DYjJgHszksej6
• Tiffany’s website: https://www.tiffanymrosenbaum.com
• Connect with Tiffany on Instagram: https://www.instagram.com/tiffanymrosenbaum/
• Follow Tiffany on TikTok: https://www.tiktok.com/@tiffanymrosenbaum
• Connect with Tiffany on Facebook:

In this episode, I welcome back Tish Times, sales expert and trainer, to explore the critical role of sales skills in scaling your business. We discuss actionable strategies to transform your sales approach, including a rapid-fire Q&A segment to tackle some of the most common sales challenges. Stay tuned for a special announcement about an upcoming workshop that can help you accelerate your business growth using social media.

Tish Times is an experienced sales expert and trainer renowned for her genuine, client-focused sales strategies. She helps professionals develop sales techniques that resonate with their personal values, moving away from traditional, high-pressure tactics. With a diverse background in sales training programs and methodologies, Tish brings a wealth of insights to today’s discussion on how authentic sales methods can drive business success.

• Sales Preparation: It’s essential to set clear goals, understand your audience, and have a structured plan for every sales call.
• Authentic Selling: Discover how to align your sales approach with your authentic self, avoiding outdated, high-pressure tactics in favor of genuine connection.
• Warm Leads Strategy: Learn how to use live events and social media to authentically connect with potential clients and build relationships that lead to conversions.
• Sales Call Execution: Start every sales call by understanding why the potential client has joined the conversation, allowing you to tailor your approach to their specific needs.

• Pre-Call Routine: Tish emphasizes the importance of a structured morning routine that includes spiritual practices, reading, exercise, and a review of wealth-building goals.
• Personal Mindset: Prepare mentally to ensure you approach each call with confidence and clarity, which is vital for successful coaching and sales conversations.

• Avoiding Old-School Tactics: Move away from outdated methods like “dialing for dollars” and focus on building meaningful relationships that drive long-term growth for your coaching business.
• Building Connections: Utilize live events and direct engagement strategies to establish trust and credibility with potential clients, which is crucial for scaling your coaching practice.
• Understanding Client Needs: Every sales call should begin with understanding the client’s reason for engaging with you, allowing for a more personalized and effective conversation.

• “Sales is the engine that runs your business.” - Lindsey Anderson
• “There’s got to be a way to get people to a place where they can have great revenue and still feel like themselves.” - Tish Times
• “Every call has to have a purpose, otherwise, why are we even on it?” - Tish Times

• Register for the free LIVE Unlaunch Method Workshop and learn my simple social media system to make more sales: https://www.theunlaunchmethod.com
• Tish’s free profitable follow up formula: https://www.tishtimes.com/profitable-follow-up-formula
• Follow Tish on Facebook: https://www.facebook.com/CoachTishTimes
• Follow Tish on Instagram: