In this episode, we explore the power of LinkedIn as a tool for building genuine business relationships and scaling your business. Special guest,  Jaime Ellithorpe, shares how to combine automation with authentic human connection to grow your business. We discuss her multi-faceted marketing approach, which blends engaging content with strategic outreach, and explore the pillars of effective messaging.  Jaime also reveals how to create meaningful conversations on LinkedIn and transform the platform into a consistent lead generator for business owners.

Jaime Ellithorpe is a business growth consultant, author, speaker, and the founder of 540 Strategies, a marketing consulting firm that provides lead generation and appointment booking services for consultants, coaches, and professional services businesses.  She is widely known as "The LinkedIn Lady." With her expertise in LinkedIn outreach, email marketing, and automation,  Jaime helps entrepreneurs generate leads and foster authentic relationships. Her passion lies in aligning marketing systems with mindset and intentionality, enabling business owners to grow their businesses without sacrificing their authenticity or values.

• LinkedIn makes it easy to create genuine human connections, which is vital for business owners looking to grow their client base.
• Referrals are the fastest and most effective way to scale your business.
• Curating your LinkedIn network intentionally helps build a high-value audience aligned with your business goals.
• Authentic conversations and long-term relationships are foundational for sustainable business success.
• Implementing a system ensures consistency and prevents the unpredictable ups and downs in business growth.

LinkedIn fosters quality engagement that goes beyond vanity metrics like likes and impressions.  Jaime describes the platform as ideal for “two-way marketing,” where meaningful interactions provide real feedback and connections. For business owners, LinkedIn’s professional environment allows for direct and authentic interactions with potential clients and partners.

 Jaime recommends that entrepreneurs focus on thought leadership content that educates and inspires their audience without giving away all their expertise. Balancing this with subtle invitations, such as booking a call or downloading a resource, helps move prospects further into the funnel.  Jaime’s messaging pillars—aligned with a coach’s core values and expertise—help create content that resonates with an audience and positions the coach as a trusted authority.

Referrals are LinkedIn’s hidden treasure, offering business owners a way to bypass trust and credibility barriers. By focusing on authentic relationship-building, coaches can generate a steady stream of referrals that feel seamless and natural. This strategy often leads to higher conversion rates and a network that actively supports business growth.

 Jaime shared actionable tips to stay consistent on LinkedIn:

• Define your target audience—know whether you’re seeking clients, referral partners, or collaborative opportunities.
• Be selective about who you connect with and accept into your network.
• Start meaningful conversations daily to build trust and engagement with your audience.

 Jaime and I discussed focusing on quality over quantity when managing LinkedIn conversations. Her recommended icebreaker questions include:

• “What inspired you to get into your industry?”
• “What’s been your biggest challenge in your coaching journey?”
• Keeping initial exchanges concise and meaningful sets the stage for...

In this episode of The Lindsey Anderson Show, I’m joined by Glenn Gow, an accomplished CEO success coach and AI expert with over 25 years of experience. Glenn shares his valuable insights on how CEOs can leverage AI to boost productivity and enhance business operations. He also delves into the future of business coaching, and the CEO mindset that leaders must embrace to overcome new business challenges. This conversation is full of actionable advice for scaling your business and embracing personal growth as a leader.

Glenn Gow is a Harvard MBA, CEO success coach, and AI expert with 25 years of experience as a CEO. He has spent five years as a venture capitalist and has advised major tech companies like Apple, Google, and Microsoft. Glenn is also a columnist for Forbes and has spoken at significant events, such as the Wall Street Journal AI Conference and Harvard Business School. He’s passionate about helping CEOs grow, evolve, and overcome challenges in today’s business world.

• AI as a Tool for CEOs: Glenn describes AI as an intern—smart but imperfect. While AI can greatly enhance productivity, CEOs must remain mindful of its limitations and always check its work.
• The CEO Mindset: CEOs need to evolve from being experts in one area (like engineering) to managing multiple aspects of the business, including marketing, sales, HR, and finance. It’s all about personal growth to handle these new responsibilities.
• Delegation is Key: CEOs must master the art of delegation to avoid burnout. Shifting from micromanaging to empowering their teams allows CEOs to focus on higher-level decisions and scale their business more effectively.
• AI in CEO Coaching: Although AI tools can offer useful insights, the future of CEO coaching lies in building deep, personal relationships. These connections are what drive real, meaningful change in leadership and business transformation.

• Mindset Shift for CEOs: Glenn emphasizes that CEOs, like athletes, need coaches to continue improving even when they’re already at the top of their game. A transformational coach helps you reach even higher levels of performance.
• Breaking Patterns for Growth: CEOs often fall into patterns of success that no longer serve them. A coach helps them identify and break those patterns to continue moving forward with new strategies for business scaling.
• Developing Leadership Teams: Glenn stresses that one of a CEO’s primary roles is to hire and nurture a leadership team that is stronger than themselves in specific areas of the business. This is essential to scaling the business and driving long-term success.

• A CEO's Breakthrough Moment: Glenn shares a powerful story of a CEO who raised $150M instead of $50M by shifting his mindset and approach with the board. This CEO moved from asking for permission to confidently declaring his plan, which earned the board’s trust and led to massive success. A great example of how coaching and a mindset shift lead to transformational growth.
• The Bark vs. Forest Analogy: Glenn uses this analogy to explain how CEOs often get stuck in the details (the bark) and miss the bigger picture (the forest). A coach’s external perspective helps CEOs refocus and solve the right problems, enabling them to scale their business successfully.

• Overwhelm: Many CEOs feel responsible for everything, which leads to overwhelm and burnout. Glenn recommends using the Objectives and Key Results (OKR) framework to help CEOs prioritize their goals and reduce stress.

In this powerful episode, I’m joined by Steve Cadigan, LinkedIn's First Chief HR Officer, best-selling author, thought leader and talent strategist. We dive into how AI can align with our organizational values like customer service, integrity, and collaboration. We explore how AI can create new roles and opportunities while emphasizing the importance of developing our unique human skills like leadership and communication. We also discuss practical strategies for building a healthier and more sustainable relationship with technology and how AI can empower senior workers, bridge generational gaps, and drive transformational change for businesses.

Steve Cadigan is an incredible talent advisor, speaker, and author. As the former CHRO at LinkedIn, he played a massive role in shaping the company’s culture and success. With over 25 years of HR leadership experience, Steve founded Cadigan Talent Ventures, where he works with organizations like Google, Cisco, and Manchester United. He’s passionate about using AI to enhance humanity, not replace it, and he’s the author of Workquake, a must-read book on the future of work and business transformation.

• AI should align with core values like integrity, teamwork, and service to truly support transformational growth.
• We’ll see AI open up opportunities that focus on unique human strengths, such as leadership, communication, and empathy, especially important in online coaching businesses.
• Before looking outside for talent, use AI to map and uncover your team’s internal skills and capabilities.
• AI offers a chance to rethink how technology enhances lives, relationships, and business scaling strategies.
• Seniors bring irreplaceable human experience and connection skills, which AI cannot replicate, creating new opportunities in the workforce.

AI should serve us by making our lives more meaningful and reducing stress, not increasing it. It’s an opportunity to improve relationships, both personally and professionally, and create more balanced lives. For transformational coaches and business leaders, leveraging AI effectively can mean deeper connections with clients, fostering trust, and delivering greater value.

Steve shared fascinating insights on how AI could be a game-changer for older workers. Seniors bring skills like empathy, experience, and pattern recognition that AI cannot replicate. Younger generations may shift their focus to humanities and power skills, creating a workplace where different generations thrive together. This shift can bring new perspectives and approaches to transformational coaching and online businesses.

• "We’re not just cutting jobs; we’re rethinking how technology can help us build more enriching relationships."
• "AI can’t replace what makes us uniquely human—our empathy, leadership, and ability to connect."
• "Seniors have the human skills AI can’t replicate—this could swing the pendulum in their favor."
• "Winning back our relationship with technology is essential for our collective well-being."
• "Experimentation isn’t just a strategy—it’s a survival skill in today’s fast-evolving AI landscape."

• Steve’s website: stevecadigan.com
• Follow Steve on LinkedIn: https://www.linkedin.com/in/cadigan
• Follow Steve on TikTok: https://www.tiktok.com/@stevecadigan
• Get Steve’s book

In this episode, I have the pleasure of interviewing Laura Wright, a coach and business consultant. Laura helps overworked and underpaid women transform into seven-figure empire builders by creating structure and reframing their business models. She firmly believes that when women hold true wealth, it changes the world. The conversation dives into Laura’s journey—from running a multi-seven-figure real estate investment company to now helping women succeed in their businesses. We explore how her approach to ethical, energetic, and enjoyable sales is reshaping the way women approach business and scaling their online coaching practices.

Laura Wright is a business consultant, coach, and the founder of Epic at Sales. Known as a "sales ninja," she specializes in helping women create wealth and scale their businesses. Through ethical, energetic, and enjoyable sales techniques, Laura empowers women to create their own economy and reach their highest potential. She is committed to teaching women how to authentically sell high-ticket offers and successfully build their businesses with intention and integrity.

• The Power of Sales: Sales is a critical skill for success, especially in online coaching. When done ethically and energetically, it can lead to significant growth and business scaling.
• Overcoming Limiting Beliefs: Many women undercharge and overdeliver because they haven’t been taught how to sell high-ticket offers. Learning to price services appropriately is transformative for your coaching business.
• The Math Behind Pricing: It’s crucial to calculate how many clients you can serve and what you need to charge to meet your income goals. This understanding can help scale your online coaching business more effectively.
• Switching from Service Provider to Business Owner: Moving from offering a service to creating scalable offers is key to building a business that can operate without constant client intake—vital for growing your online coaching.
• The Importance of Ethical Sales: Sales doesn't have to be coercive or uncomfortable. When done with love, energy, and authenticity, it can empower clients and lead to stronger relationships, which is especially important when scaling your coaching business.

• From Disaster to Success: Laura shares her personal story of losing everything during the 2008 financial crash and how learning sales and restructuring her offers helped turn things around.
• A Moment of Clarity: After helping a client grow from $250K to $1.2 million, Laura realized that teaching women how to scale their online coaching businesses was her true calling.

Laura works primarily with women because they’re often not taught to sell in ways that feel natural or ethical. Many women are conditioned to undercharge and undervalue their services, while traditional sales tactics are often coercive. Laura is passionate about helping women overcome these barriers and embrace their sales power, which can have ripple effects on other areas of life, including scaling their businesses.

• Undercharging and Overdelivering: Women often undervalue their services, leading to burnout and limiting their income potential.
• Not Comfortable with High-Ticket Sales: Many women struggle with selling premium offers because they haven’t been shown how to position them effectively in the market.
• The Lack of Capital: Women often use the money they make from sales to reinvest in their businesses, limiting growth potential. Pricing services correctly is essential to creating...

Welcome to The Lindsey Anderson Show! Today’s guest is Ricky Cedillo, a top-producing real estate agent in Oregon who has mastered social media to grow his business. Ricky shares his journey from working as a correctional officer to becoming one of the top producers in his field. In this episode, we dive into how Ricky uses social media to grow his business and build relationships with clients, even during slower periods. You’ll hear about his creative strategies for content creation, like funny reels, and how he uses direct messages to foster genuine connections with potential clients.

Ricky Cedillo is a real estate agent in Oregon with over two and a half years of experience. He’s part of a high-performing team ranked among the top 10 in Oregon. Ricky is also a certified mentor, relocation specialist, and certified real estate negotiation expert. His business is built on providing exceptional service to his clients, with a strong emphasis on leveraging social media to grow his business and connect with his community.

• Social Media as Free Advertising: Ricky explains how social media is a fantastic, low-cost way to market, allowing him to reach a larger audience for essentially no cost.
• Building Relationships Over Content: It’s not just about posting content, but about connecting with people. Engaging in DMs and nurturing real relationships is key to growing a business.
• Social Media Strategy: Focus on building relationships within your community and online groups to stay connected with your audience.
• Personal Touch: Ricky’s business thrives because he shares content that resonates with his target audience, focusing on real, meaningful connections rather than just selling.
• Consistency is Key: Even during busy periods, Ricky makes time for social media interactions, ensuring his online presence stays strong.
• Community Building: Ricky prefers using his personal social media accounts over a business page because it allows him to engage directly with his community and create meaningful connections.

• Handling Criticism with Kindness: Ricky shares an insightful story about how responding kindly to negative comments on his posts turned a troll into two potential clients.
• The Power of Comments: Ricky explains how responding to comments on your posts boosts your visibility and can lead to new business opportunities.
• Balancing Social Media and Real Estate: Managing social media while running a busy business can be challenging, but it’s necessary for continued success.

• Commenting vs. Liking: Ricky emphasizes the importance of commenting on posts rather than just liking them. Commenting adds more value and keeps you visible in your audience’s feed.
• Front and Center: Ricky compares social media engagement to being a shoe associate who stays visible, ensuring that you’re the first person clients reach out to when they’re ready.
• DMs as a Strategy: Ricky uses Instagram DMs to initiate conversations and build rapport, turning followers into potential clients.
• Commenting on Stories: Ricky engages with people by commenting on their Instagram Stories, asking questions that encourage conversation and boost algorithm visibility.

• “You can’t beat free advertising. As a small business owner, you can’t really beat that.” – Ricky Cedillo
• “Social media is about relationships, it’s not just about the content. It’s about connecting with people and having real...

In this episode, I dive into the importance of creating and maintaining a thriving business culture. My guest, Frank Smith, shares his 30+ years of experience in business and discusses how fostering a positive company culture leads to happier, more engaged employees, which ultimately contributes to greater business success. We explore how culture impacts employee engagement, company profitability, and team dynamics—especially in today’s world where remote work is a big part of the equation. If you’re an online coach or business owner scaling your business, this episode will help you create a culture that supports that growth.

Frank Smith is a business culture expert with over 30 years of experience in industries like manufacturing, retail distribution, and professional services. He’s not only run multiple businesses but has also been coaching for over a decade, receiving his coaching certification from UC Berkeley. Frank is known for his ability to shape and elevate company work environments, creating cultures where employees feel seen, heard, and valued. He combines his passion for business culture with his background in car racing, making his approach to coaching unique and effective. His methods are ideal for transformational coaching and scaling your business by cultivating an environment where your employees thrive.

• Business Culture Requires Intentionality: Without a clear, defined approach, company culture will form on its own—and it may not align with the values you want for your business. This is especially critical when scaling your business.
• Balance Between Leadership and Employee Needs: Leaders must define the core aspects of the culture but also allow flexibility in areas that matter to employees. Listening to employees is important, but not every aspect of the culture can be up for debate.
• Remote Work Requires More Effort: Remote work presents challenges for maintaining company culture. Leaders must put in extra effort through regular check-ins and intentional communication to ensure employees feel connected and valued.
• Communication is Key: Whether remote or in the office, consistent and intentional communication is essential to maintaining a strong, healthy culture.
• Employees Should Feel Seen and Heard: Regular check-ins are essential, especially in remote settings. When employees feel valued, they are more likely to contribute positively to the business and its growth.

• The Stopwatch Analogy: Culture may feel “good” to leadership, but the true measure is how employees experience it. It’s important to survey employees at all levels to ensure the culture is truly effective and aligned with the business growth.
• Flexibility and Vision: Leaders must balance their vision for the company with flexibility in areas like dress code to meet employee needs. While the company’s mission should guide the culture, small details can be adjusted to accommodate employees.
• The 16 Components of Culture: Culture is shaped by key components including purpose, vision, mission, pace, relational levels, communication style, and team interactions. These elements must be intentionally defined and nurtured as you scale your business.

• Remote Work Hurdles: Maintaining culture remotely requires more effort than in an office setting. Leaders must schedule regular check-ins to maintain connection and culture consistency.
• The Importance of Consistency: Just as you’d check in with family members if you were away, leaders need to check in with their teams regularly to foster connection

In today’s episode, we dive into team connection, leadership, and actionable strategies to foster meaningful workplace relationships with Steven Van Cohen. Steven is a Wall Street Journal bestselling author, leadership consultant, and expert on creating connected cultures in businesses. He’s worked with top companies like Home Depot, Salesforce, Bank of America, and Zoom to improve team well-being and boost employee engagement. He’s been featured in major publications such as CNBC, Forbes, and Fast Company, and today, he’s here to share strategies to strengthen workplace connections and overcome common obstacles that hinder engagement, ultimately helping you create a thriving online business.

Steven Van Cohen is a leadership consultant, executive coach, and the co-author of Connectable: How Leaders Can Move Teams from Isolated to All In. With over a decade of experience, Steven has helped organizations like Home Depot, Salesforce, and Zoom create connected cultures, especially in remote or hybrid work environments. His focus is on reducing loneliness, improving employee engagement, and fostering deep, authentic relationships within teams. He’s been featured in prominent outlets like CNBC, Forbes, and Fast Company and is a leading expert on workplace dynamics and leadership, skills that can be applied to any coaching or business leadership environment.

• Loneliness is about the absence of connection, not people: Loneliness arises when the quality of our relationships doesn't meet our needs. It’s not about the number of people around us, but the depth of connection.
• The importance of connection in the workplace: Disconnected employees are more likely to disengage, underperform, and quit. Loneliness at work impacts productivity, engagement, and retention.
• Leaders play a key role in creating connection: As a business leader, it’s not about matchmaking but about creating environments where meaningful relationships can thrive. Leaders should set the tone and create opportunities for connection.
• Small actions lead to big results: Small, intentional efforts, like team-building exercises or 10-minute check-ins, can have a significant impact on team connection and overall performance. These strategies also work for online coaching teams and businesses looking to scale.

• Loneliness affects more than just the individual: It impacts performance, engagement, and overall team dynamics. Disconnected employees are 7 times more likely to disengage and 5 times more likely to miss work due to stress.
• Statistics on loneliness: 72% of employees feel socially disconnected monthly, and 55% feel it weekly. Disconnected teams perform 56% worse than connected ones.

• Creating opportunities for connection: As a business leader, your role isn’t to create friendships, but to create environments where trust and connection can thrive.
• Small efforts matter: Simple, regular activities like icebreakers or “crush” exercises can significantly improve team morale and connection. These small steps can help build a community for your clients or business team.
• Complacency is the enemy: Leaders must go beyond the basics and invest time, money, and effort into long-term connection-building strategies to scale their business and team dynamics effectively.

• Weekly "Crush" Exercise:
• A short, weekly activity where team members recognize and appreciate each other’s contributions.
• Builds a culture of...

In today’s episode of The Lindsey Anderson Show, I’m joined by Dylan Jahraus, an e-commerce expert and successful Etsy entrepreneur. Dylan shares her journey from working in corporate roles to scaling her own e-commerce ventures. She talks about how she built a profitable Etsy business, launched a course, and grew a thriving YouTube community. If you're an entrepreneur looking to refine your marketing and sales strategies, this episode is packed with actionable insights that will help you scale your coaching business and create a lasting impact.

Dylan Jahraus is a 10-year e-commerce expert specializing in Etsy, Amazon, and Shopify. She launched a profitable Etsy business that exceeded $1 million in sales and transitioned into launching her own course, The Ultimate Etsy Course, which has attracted over 3,000 students. Dylan’s course generated $28 million in student revenue, and she has built a community of 91,000 people on YouTube. She also hosts the Etsy Seller Success podcast and recently launched Etsy SEO, a SaaS tool for Etsy optimization. Dylan’s business journey is fueled by her personal experiences and her deep commitment to her family.

• Endurance and Work Ethic: Dylan credits her success to resilience and the willingness to push through challenges and never quit.
• Learning from Tragedy: Personal hardships, including growing up with adversity, shaped her mindset and drive for success.
• Customer-First Approach: Dylan emphasizes the importance of focusing on the who—your customers—before deciding on a product. She built her business by addressing consistent needs like weddings, births, and deaths.
• Success on Etsy: Dylan’s Etsy shop took two months to make its first sale, but after applying corporate e-commerce principles, she scaled to $50,000/month.
• Building a High-Touch Course: Dylan’s Ultimate Etsy Course started as a high-ticket course with coaching and evolved into a robust model with a team of 37 people.

• Consistency Over Perfection: Dylan stresses that success in business is about endurance. It’s not about immediate results but about keeping at it, adapting, and pushing through the hard days.
• The Power of Systems: Dylan emphasizes the importance of systems to maintain consistent effort and scale effectively, something that has been key to managing her growing business.
• Building Relationships with Your Community: Dylan used platforms like YouTube to give away valuable content, which helped spark curiosity and grow her community.

• Dylan started by posting every day for 21 days to build momentum, but now she posts twice a week to maintain consistency.
• Secret to Consistency: Outsourcing tasks like video editing has helped Dylan maintain a regular posting schedule. She also receives video prompts from her editor, which helps her stay productive.
• Engagement Through Value: Dylan’s approach to YouTube has always been to offer real value to her audience, which in turn fostered a loyal and engaged community.

• The Importance of Mentorship: Dylan credits much of her success to the mentorship she received from industry leaders like Cole Gordon and Alex and Layla Hermosi. Surrounding yourself with people who have already achieved what you want is crucial for growth.
• Learning from Other Industries: Dylan also emphasizes the value of learning from people in different industries. By sharing best...