How do you align your content and business with the most authentic version of yourself?

In this very special milestone episode of The Powerful Content Podcast, Mel dives into the power of choosing a 'word of the year' and how it can shape the way you approach life and business.

She shares her personal journey to uncovering her word of the year and unpacks what it means to her and and how it’s already helping her be more conscious of intention, ease, and purpose.

Mel also gives you four simple but powerful questions to help you create content that feels aligned, meaningful, and true to who you are. If you’re ready to make 2025 your year of authenticity and connection, this episode is for you.

What you’ll discover in this episode: [00:00] Introduction: Choosing a word of the year [01:04] Acknowledgement of Country [02:04} Reflecting on the festive season: Slowing down and finding joy [05:00] Mel’s journey to discovering her word for 2025 [08:50] What ‘being’ means to Mel and how it’s shaping her year [15:48] Four key questions to help you create authentic content [17:20] Wrapping up: An invitation to embrace your true self

Links mentioned in this podcast The Content Effect Book – The Power of Content

If you enjoyed listening to this episode, then you’ll also love: Episode 117 – What empowerment really means with Suzi Petrozzi Episode 121 - The layers of online success. Build a profitable, holistic business with Sandy Hanrahan

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Ready to work with me?

• Buy my book The Power of Content
• Join my membership The Content Effect
• Work with me 1:1 with The Content Accelerator
• Join my free Facebook Group The Content Project

For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website

I use and recommend Podbean and Descript to edit my podcast. There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

🎉 BEST OF The Powerful Content Podcast: The Most-Downloaded Episodes of the Year! 🎉

This year has been incredible, and we’re thrilled to revisit the episodes that resonated most with you, our amazing listeners! Whether you’re tuning in for the first time or reliving these favourites, these standout conversations offer insights, inspiration, and moments that truly defined the year.

Sit back, relax, and enjoy the BEST OF episodes that captured your hearts, sparked your curiosity, and kept you coming back for more. Let’s dive in!

AI is a huge help for content creation, but how can you avoid being same-same?

In this episode Mel talks about the importance of infusing personal touch into content creation, especially in the technological era of AI creating increasingly generic content. By staying unique with your content to connect with your audience and humanise your business you’ll stand out and be remembered. She highlights the three key areas to include in your content: story-telling, possessing a clear message that matters, and thought-leadership development.

00:19 The impact of AI on content creation

01:09 The disconnection through device addiction

01:35 AI and social media

02:20 The importance of personal touch in AI generated content

04:13 The power of YOU-ness in content and how to use it to stand out

07:20 The impact of YOU-ness on engagement

08:17 Ways to bring more YOU-ness to your content

08:20 The power of storytelling

10:55 Having a Message that Matters

12:58 The importance of thought leadership

14:23 Conclusion: The three key elements to stand out

Links mentioned in this podcast

• Using stories to stand out
• Logic puzzles
• Odette Barry’s Big Ideas Ministry Series on Hack Your Own PR podcast – Start at episode 87.

If you enjoyed listening to this episode, then you’ll also love:

• Episode 65 – The one thing that’s missing from your message
• Episode 74 – 3 simple ways to improve your message

I use and recommend Podbean and Descript to edit my podcast.

* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

Ready to work with me?

👉🏻 Buy my book The Power of Content 

👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website

🎉 BEST OF The Powerful Content Podcast: The Most-Downloaded Episodes of the Year! 🎉

This year has been incredible, and we’re thrilled to revisit the episodes that resonated most with you, our amazing listeners! Whether you’re tuning in for the first time or reliving these favourites, these standout conversations offer insights, inspiration, and moments that truly defined the year.

Sit back, relax, and enjoy the BEST OF episodes that captured your hearts, sparked your curiosity, and kept you coming back for more. Let’s dive in!

In this episode Mel and Emma cover:

✨ Why we need to sell but why so many find it hard or icky

✨ How to reframe your stories about selling so that you get in and do it

✨ A simple framework for selling that works every time

Where to find Emma

• Instagram: www.instagram.com/emmarmcqueen
• Facebook: https://www.facebook.com/emmarmcqueen/
• LinkedIn: https://www.linkedin.com/in/emmamcqueen/
• Website: www.emmamcqueen.com.au

Links mentioned in this podcast

• Female Entrepreneur Growth Quiz: https://emma-abkifzms.scoreapp.com/
• Revenue Raiser program: https://emmamcqueen.com.au/coaching-services/revenue-raiser/

If you enjoyed listening to this episode, then you’ll also love:

• Episode 53: Embrace your strengths for business and content confidence with Rowena Mabbott
• Episode 49: Being intentional to make meaningful progress with Annie Love

Ready to work with me?

👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website