Episode Highlights:

1. Introduction to Constance Sayers:
   • President and CRO of GovExec, driving exponential growth through strategic acquisitions and data innovation.
   • Amazon bestselling author of A Witch in Time and The Ladies of the Secret Circus.
2. Journey to Leadership:
   • Constance’s career evolution in marketing, media, and events.
   • Overcoming challenges as a female CRO in the B2B media industry.
   • Advice for women aspiring to leadership roles in revenue operations.
3. GovExec’s Transformation:
   • Turning a traditional media company into a platform connecting government leaders and contractors.
   • The importance of data-driven solutions over traditional models.
   • Insights on managing and scaling after 16 acquisitions in 2021.
4. Data-Driven Innovation:
   • Building a comprehensive intelligence platform for government markets.
   • Utilizing real-time analytics from news sites to enhance GovTribe’s capabilities.
   • Creating AI-driven products to support client decision-making and streamline workflows.
5. Customer-Centric Strategies:
   • Listening to customer challenges to guide product development.
   • Integrating acquired data and tech stacks while ensuring legacy revenue streams remain intact.
   • Launching the innovative “Placemat” approach to visualize data insights for clients.
6. Scaling and Pricing:
   • The shift toward subscription-based services for enhanced demand generation and sales insights.
   • New pilots using enriched data products and AI-driven sales tools.
7. Challenges and Lessons Learned:
   • The importance of customer education in a rapidly evolving market.
   • Balancing legacy revenue streams with new product innovations.
   • Leveraging private equity investment to drive growth.
8. Revved Up Event Preview:
   • Constance’s upcoming session, “Accelerating New Revenue Streams: How GovExec Turned Data into Dollars” at the Revved Up event on February 26th in Sarasota.

Key Takeaways:

• Successful revenue growth starts with solving customer problems and leveraging existing data creatively.
• Emphasizing customer education is vital in introducing new products and services.
• Transitioning to data-driven models requires strong internal alignment and customer-centricity.

ATTEND REVVEDUP 2025

RevvedUP is an event designed specifically for CEOs and their C-Suite teams leading B2B/B2C media, event, information, data and marketplace businesses. Join the industry leaders and visionaries leveraging digital, data assets and AI to drive exceptional growth and superior enterprise value. To register and learn more, please visit https://www.accelevents.com/e/revvedup-2025.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://info.h2klabs.com/revenue-room-connect-information-request

Welcome to another episode of The Revenue Room™ Podcast! This week, Heather Holst-Knudsen sits down with Will Lee, CEO of Adweek, to discuss his journey from traditional media to leading one of the most influential brands in marketing and advertising. Will shares his vision for transforming Adweek from a trade publication into a cutting-edge business intelligence platform, and the role AI, data, and innovative thinking play in that journey.

Key Takeaways:

• Will Lee's impressive career trajectory, from NPR to Adweek, and how his experiences shaped his leadership approach.
• The major industry news of the week, including the OmniCom-IPG acquisition, and its implications for the advertising ecosystem.
• Adweek’s transformation under Will’s leadership which focuses on four core pillars: editorial excellence, curated events, community, and actionable intelligence.
• How AI and data are helping Adweek better serve its readers and advertisers.
• Will’s vision of making Adweek indispensable to C-suite leaders beyond marketing and advertising.

Memorable Quotes:

• "Adweek is like a 45-year-old startup—still the disruptor, still the insurgent."
• "I want Adweek to be the first seven minutes of your morning—every day."
• "Our mission is to provide investment-grade journalism, inspiration through community, and intelligence that drives better decision-making."

ATTEND REVVEDUP 2025

RevvedUP is an event designed specifically for CEOs and their C-Suite teams leading B2B/B2C media, event, information, data and marketplace businesses. Join the industry leaders and visionaries leveraging digital, data assets and AI to drive exceptional growth and superior enterprise value. To register and learn more, please visit https://www.accelevents.com/e/revvedup-2025.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://info.h2klabs.com/revenue-room-connect-information-request

In this episode of The Revenue Room, host Heather Holst-Knudsen, CEO of H2K Labs, chats with Matt Yorke, CEO of The Channel Company, about building scalable, predictable revenue streams in the B2B tech ecosystem. Matt shares insights from his 25+ years of leadership at the intersection of media, technology, and data, revealing strategies for leveraging AI, data, and streamlined processes to fuel enterprise value.

From hiring the right team for private equity-backed businesses to launching into international markets with a competitive advantage, Matt provides actionable advice for navigating today’s fast-changing B2B environment. He also shares his thoughts on the transformative power of AI, from content creation to market expansion.

Key Topics Discussed:

• Matt’s journey as CEO of The Channel Company and milestones achieved in his first year.
• The importance of cross-functional expertise (CDO, CMO, CRO, CEO) in driving organizational success.
• How private equity ownership shapes operational strategies and growth expectations.
• Strategies for entering international markets and leveraging powerhouse brands like CRN.
• Building predictable and sustainable growth through data-driven decision-making and process standardization.
• The evolving impact of AI on B2B businesses, including content creation, efficiency, and market dynamics.
• Developing a high-performance team aligned with organizational ambitions.

ATTEND REVVEDUP 2025

RevvedUP is an event designed specifically for CEOs and their C-Suite teams leading B2B/B2C media, event, information, data and marketplace businesses. Join the industry leaders and visionaries leveraging digital, data assets and AI to drive exceptional growth and superior enterprise value. To register and learn more, please visit https://www.accelevents.com/e/revvedup-2025.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://info.h2klabs.com/revenue-room-connect-information-request