The Seller's Edge

By: Viral Launch
  • Summary

  • "The Seller's Edge" podcast is a window into the world of eCommerce and the art of selling. Explore the strategies, tactics, and secrets that top sellers use on their way to success. Learn about all aspects of eCommerce, from leveraging viral trends to mastering the art of customer service. Hosted by Jonathan D’Ambrosio, each episode is a treasure trove of knowledge, where you'll learn many valuable tidbits about selling in the digital age. Whether you're a seasoned eCommerce pro or just starting your online selling journey, "The Seller's Edge" is here to help you in the fast-paced world of digital retail. Welcome to "The Seller's Edge”.
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Episodes
  • EP 25 - Kim Meckwood: Shark Tank Pitch to Retail Chain Success
    Dec 12 2024
    Kim Meckwood's Click & Carry: From Shark Tank Pitch to Retail Success

    In this transformative episode of The Seller's Edge, host Jonathan dives deep into the remarkable entrepreneurial journey of Kim Meckwood, inventor of the revolutionary Click & Carry product. What began as a simple solution to a frustrating grocery shopping problem has blossomed into a multi-million dollar business that has disrupted multiple retail markets.

    Episode Highlights:

    • The inspiring origin story behind Click & Carry
    • Navigating the challenging landscape of product invention
    • Overcoming entrepreneurial obstacles and persistent naysayers
    • Strategic insights from a successful Shark Tank alumna
    • Breakthrough strategies for intellectual property protection
    • Scaling from concept to major retail partnerships

    Kim Meckwood breaks down her extraordinary path, revealing the intricate process of transforming a personal pain point into a game-changing product now sold in major retailers like Walmart, Lowe's, and Tractor Supply Company. With candid insights into the world of invention, entrepreneurship, and retail strategy, this episode is a masterclass for aspiring inventors, e-commerce sellers, and business innovators.

    Key Learning Moments:

    • How to identify and solve real-world problems through innovation
    • Strategies for protecting intellectual property in a competitive market
    • Navigating the challenges of scaling a product-based business
    • Insights into retail expansion and direct-to-consumer marketing
    • Overcoming the challenges of "dupe culture" and product knockoffs

    Discover the untold story of persistence, creativity, and strategic thinking that propelled Click & Carry from a simple idea to a nationally recognized brand. Join us for an unmissable conversation that proves innovation knows no boundaries.

    Perfect for:

    • Entrepreneurs
    • E-commerce sellers
    • Product inventors
    • Small business owners
    • Aspiring Shark Tank contestants
    • Retail strategy enthusiasts

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    42 mins
  • Trademark Survival Guide: Protecting Innovations in a Global Market
    Nov 27 2024

    In this revealing episode of The Seller's Edge podcast, intellectual property expert Andrei Mincov deconstructs the critical world of trademark protection for entrepreneurs and ecommerce sellers.

    Featured Insights:

    • The evolution of intellectual property in digital markets
    • Strategic approaches to trademark protection
    • Defending brands against global product replication
    • Essential IP strategies for small businesses and agencies

    Key Discussion Points:

    • IP law transformation over three decades
    • Impact of "Dupe Culture" on modern business
    • Differentiating trademarks, patents, and copyrights
    • Practical trademark research and protection methods

    Episode 24 of The Seller’s Edge - Andrei and Jonathan talk about:

    • [00:00] Introduction to Andrei Mincov and IP Protections
    • [01:45] How IP has evolved in the last 30 years
    • [04:38] The impact of “Dupe Culture”
    • [08:00] What should entrepreneurs be thinking about?
    • [09:11] Why do trademarks matter?
    • [13:03] Branding Then vs. Branding Now
    • [16:44] The difference between trademarks, patents, and copyrights
    • [22:51] Where should new business owners start?
    • [29:48] The common mistakes people make with trademarks
    • [38:57] How Trademark Factory can help ecommerce sellers
    • [42:36] Recap and closing remarks

    Guest Expert: Andrei Mincov, Trademark Factory Founder Host: Jonathan

    Learn how proactive IP management can be the difference between a vulnerable startup and a defensible, valuable enterprise.

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    44 mins
  • Brand Spotlight: Happy Habitats with Ethan Haber
    Nov 15 2024

    In this episode of The Seller's Edge Podcast, we sit down with Ethan Haber, the innovative founder of Happy Habitats, to explore his unique journey from crafting stuffed animals to creating a revolutionary carrier for small pets. Discover how Ethan's passion for animals and creativity led to the development of a product that not only fills a gap in the market but also resonates with pet owners everywhere.Ethan shares invaluable insights on identifying unique product ideas, the importance of mentorship, and the challenges of navigating the e-commerce landscape, particularly on platforms like Amazon. He discusses the power of social media marketing and how it can elevate niche products, while also emphasizing the need for persistence in the face of challenges.Whether you're an aspiring entrepreneur or an established e-commerce seller, this episode is packed with actionable advice and inspiration to help you thrive in your business journey. Tune in to learn how to turn your passion into profit and gain a competitive edge in the ever-evolving world of online selling.

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    31 mins

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