In this revealing episode of The Seller's Edge podcast, intellectual property expert Andrei Mincov deconstructs the critical world of trademark protection for entrepreneurs and ecommerce sellers.

Featured Insights:

• The evolution of intellectual property in digital markets
• Strategic approaches to trademark protection
• Defending brands against global product replication
• Essential IP strategies for small businesses and agencies

Key Discussion Points:

• IP law transformation over three decades
• Impact of "Dupe Culture" on modern business
• Differentiating trademarks, patents, and copyrights
• Practical trademark research and protection methods

Episode 24 of The Seller’s Edge - Andrei and Jonathan talk about:

• [00:00] Introduction to Andrei Mincov and IP Protections
• [01:45] How IP has evolved in the last 30 years
• [04:38] The impact of “Dupe Culture”
• [08:00] What should entrepreneurs be thinking about?
• [09:11] Why do trademarks matter?
• [13:03] Branding Then vs. Branding Now
• [16:44] The difference between trademarks, patents, and copyrights
• [22:51] Where should new business owners start?
• [29:48] The common mistakes people make with trademarks
• [38:57] How Trademark Factory can help ecommerce sellers
• [42:36] Recap and closing remarks

Guest Expert: Andrei Mincov, Trademark Factory Founder Host: Jonathan

Learn how proactive IP management can be the difference between a vulnerable startup and a defensible, valuable enterprise.