The Tech Alliance Podcast

By: Andrey Lipattsev Maryna Pliashkova
  • Summary

  • Welcome to the TAP, the Tech Alliances Podcast, where we your hosts, Maryna and Andrey, dive deep into the fascinating world of tech partnerships, serving you a fusion of insightful interviews with industry professionals, thought-provoking book reviews, and spirited discussions on the pivotal topics shaping our digital landscape. This podcast is supported by Partnership Leaders, the ⁠#1⁠ global community for partnerships, channels, alliances, ecosystem professionals and execs visit www.partnershipleaders.com
    Andrey Lipattsev, Maryna Pliashkova
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Episodes
  • How to build a Partnership Team? Part 5 - Estimating the Results
    Dec 23 2024

    🎁 ‘Tis the season of reflection and new ideas, and what better way to wrap up our special series than with our 5th and final episode!


    Today Eleanor, Maryna and Andrey reconvene for the final time (for now) to summarize and share:


    🔥 𝐇𝐨𝐭 𝐭𝐚𝐤𝐞: Ditch attribution models and merge sales and partnership goals for better alignment and results!


    🔍 Deep Insight: Tracking the RIGHT metrics is key to understanding partner satisfaction and relationship-building - it's not ALL about the numbers.


    💡 𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐓𝐢𝐩: Embrace regional differences in performance tracking to account for market variations and cultural nuances.


    As we head into the holidays and a new year, take the time to measure your progress with partnership and set new goals for success. Let's innovate together! 🤝


    #partnerships #startups #ecosystems #growth #revenue #TechAlliancePodcast #TheTAP #podcast #businesspodcast #Innovation #NewYearGoals

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    36 mins
  • How to build a Partnership Team? Part 4 - Growing a Team
    Dec 15 2024

    In this episode of our Special Season we're diving deep into the world of building and leading successful partnership teams with Ryan Marcoux, Head of Alliances at Atlan.


    Ryan comes in with these nuggets and more:

    🤯 It's not just about the partner program; it's about the PEOPLE!

    🎨 The ideal partnership team member? Think "Renaissance person."

    🤔 Sometimes, the best partner managers come from unexpected backgrounds.


    🚀 Ready to unlock the secrets to building a thriving partnership team? 🚀


    Follow Ryan https://www.linkedin.com/in/ryanmarcouxmba/

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    36 mins
  • How to build a Partnership Team? Part 3 - Partner Ops
    Dec 1 2024

    The episode 3 of the Special Season on the TAP is out!

    This week, we dive deep into the world of Partner Operations with special guest Antonio Cardad, Head of Global Partner Operations at Tricentis.

    If you know Antonio, you know you can count on him for deep insights. Some favourites from the episode:

    🧠On data: "Without data, you're just another person with an opinion."

    🤓 On nerds: "I'm a nerd in process flowing. I love creating a good process flow."

    🎩 On hats: "As partnerships people, we wear 16, 20, 25 hats depending on who you ask!"

    Tune in for this lively discussion on building and scaling successful partnership teams. This is one is not to miss!


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    46 mins

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