Episodes

  • How to build a Partnership Team? Part 5 - Estimating the Results
    Dec 23 2024

    🎁 ‘Tis the season of reflection and new ideas, and what better way to wrap up our special series than with our 5th and final episode!


    Today Eleanor, Maryna and Andrey reconvene for the final time (for now) to summarize and share:


    🔥 𝐇𝐨𝐭 𝐭𝐚𝐤𝐞: Ditch attribution models and merge sales and partnership goals for better alignment and results!


    🔍 Deep Insight: Tracking the RIGHT metrics is key to understanding partner satisfaction and relationship-building - it's not ALL about the numbers.


    💡 𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐓𝐢𝐩: Embrace regional differences in performance tracking to account for market variations and cultural nuances.


    As we head into the holidays and a new year, take the time to measure your progress with partnership and set new goals for success. Let's innovate together! 🤝


    #partnerships #startups #ecosystems #growth #revenue #TechAlliancePodcast #TheTAP #podcast #businesspodcast #Innovation #NewYearGoals

    Show more Show less
    36 mins
  • How to build a Partnership Team? Part 4 - Growing a Team
    Dec 15 2024

    In this episode of our Special Season we're diving deep into the world of building and leading successful partnership teams with Ryan Marcoux, Head of Alliances at Atlan.


    Ryan comes in with these nuggets and more:

    🤯 It's not just about the partner program; it's about the PEOPLE!

    🎨 The ideal partnership team member? Think "Renaissance person."

    🤔 Sometimes, the best partner managers come from unexpected backgrounds.


    🚀 Ready to unlock the secrets to building a thriving partnership team? 🚀


    Follow Ryan https://www.linkedin.com/in/ryanmarcouxmba/

    Show more Show less
    36 mins
  • How to build a Partnership Team? Part 3 - Partner Ops
    Dec 1 2024

    The episode 3 of the Special Season on the TAP is out!

    This week, we dive deep into the world of Partner Operations with special guest Antonio Cardad, Head of Global Partner Operations at Tricentis.

    If you know Antonio, you know you can count on him for deep insights. Some favourites from the episode:

    🧠On data: "Without data, you're just another person with an opinion."

    🤓 On nerds: "I'm a nerd in process flowing. I love creating a good process flow."

    🎩 On hats: "As partnerships people, we wear 16, 20, 25 hats depending on who you ask!"

    Tune in for this lively discussion on building and scaling successful partnership teams. This is one is not to miss!


    Show more Show less
    46 mins
  • How to build a Partnership Team? Part 2 - Budgeting
    Nov 20 2024

    We are back with the second episode in our special season on building Partnership Teams. In this episode with Kelsey Johnson, the Head of Marketing at Partner Fleet, we dive deep into the art of securing budget for your partnership initiatives.

    Tune in to learn:

    • The Power of Pitching: How mastering the budget pitch can elevate your career.

    • Metrics That Matter: Discover the data points that truly resonate with executives.

      The Strategic Advantage: Why partnerships can be a game-changer, even in a challenging economy.


      Follow Kelsey on LinkedIn https://www.linkedin.com/in/kelseylinnea/


      The Guide https://drive.google.com/file/d/1qKsgsbEk6X9MjdrAXtmEt5UUWfh3ew4V/view?usp=sharing


    Show more Show less
    34 mins
  • How to build a Partnership Team? Part 1 - What, When and Why
    Nov 13 2024

    We’re kicking off a special season in partnership with Eleanor Thompson, the founder and principal consultant of BranchWorks 🎉


    In the very first episode, we're starting with the foundation – the ins and outs of building and scaling successful partnership teams 🤝

    Eleanor knows this space inside out and we get started with:

    ⏰ When is the right time for a company to invest in a partnership team?

    📋 What are the key roles and responsibilities of a partnership manager?

    💰 How can partnerships accelerate growth and drive revenue?

    Whether you're a partnerships pro or just starting to explore the potential of ecosystems, this episode is packed with actionable takeaways.

    Hit that "Play" button and discover the power of partnerships! ▶️



    Show more Show less
    24 mins
  • Interview with Chris Samila - Catalyst Insights
    Nov 6 2024

    Ready to level up your partnership game? 🚀 Listen to the interview with Chris Samila, Co-Founder at Partnership Leaders, about the ultimate conference for partnership professionals.

    We're thrilled to announce a special episode featuring Chris Samila, co-founder of Partnership Leaders! 🎉

    Chris shares insights on Catalyst, a unique event that brings together partnership professionals from all corners of the industry. ✨ Learn about the latest trends, the importance of networking, and how Catalyst fosters a fun and engaging learning environment. 🤝

    Tune in to discover:

    • How Catalyst is driving the evolution of partnerships 🚀

    • The key benefits of attending for both individuals and companies 💼

    • Why building a strong community is essential in this space 🌐

    Like, share and hit that subscribe button to stay up to date on future episodes, more cool promotions and special features! 🔔

    #partnerships #networking #careerdevelopment #tech #podcast

    #Innovation #Partnerships #TAP #theTAP #EcosystemsEngineering #businesspodcast #alliances #SelfImprovement #startups #partnerships #podcast #growth #collaboration #event hashtag #businessevent #catalyst


    Show more Show less
    35 mins
  • Book Review "Today's Superpower: Building Networks" by Mikel Mangold
    Oct 17 2024

    Today Andrey and Maryna review "Today's Superpower: Building Networks" by Mikel Mangold.

    They discuss the 7 mindset principles for building strong networks and how this advice can be applied to partnership management. 🤝

    Key takeaways:

    • Building networks is a mindset. It's about giving before you get, thinking outside the box, and challenging the status quo. 🤔

    • The principles in the book can be applied to any professional field and are foundational for creating successful ecosystems. 🌱

    • The book provides practical steps to implement each principle into your life. 🪜

    Listen to the full episode for valuable insights and inspiration to build your own powerful network! 💪


    Links

    Spotify https://bit.ly/494Hnl8

    YouTube

    Apple Podcasts https://bit.ly/3IKeUGB

    Pocket Cast https://pca.st/su56l7f1

    Amazon https://bit.ly/47IihcG

    Follow Mikel Mangold on LinkedIn https://www.linkedin.com/in/mikelmangold/

    "Today's Superpower: Building Networks" on Amazon https://bit.ly/3BMiLm5


    Show more Show less
    15 mins
  • Mikel Mangold: How to find partners for your startup
    Oct 9 2024

    🚨NEW EPISODE! 🚨 Links in comments ⬇️

    Our latest episode features Mikel Mangold, Strategic Ecosystem & Partnership Expert, Head of Partnerships EMEA at CyberProtonics.

    In this insightful interview, Mikel shares his expertise on building successful partnerships for startups. Discover strategies for identifying the right partners, negotiating favorable terms, and navigating the complexities of collaboration.


    Follow Mikel https://www.linkedin.com/in/mikelmangold/


    Most important types of tools for a startup (for Partnership needs)

    • CRM
    • Messenger (Slack is good because many providers use it)
    • Account mapping tools
    • PRM


    Join Secret - https://www.joinsecret.com/

    Platform where you can find discounts for tools


    Companies ready to work with startups in Europe

    • Siemens
    • BMW
    • Samsung
    • Bosh
    • Volkswagen
    • Unilever
    • Loreal
    • Accenture
    Show more Show less
    25 mins