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In this episode, we're getting transparent and real. The job market is tough, and betting on yourself is always an option that is there for you.

If you're considering freelancing or starting a marketing career in 2025, this episode will be valuable to you.

I share how I started a freelance marketing business after being laid off—and the ups and downs that came with it. From making my first dollar to hitting new highs (and several lows), I break down what worked, what didn’t, and what I’d do differently.

Columbus AMA: Events and Resources to Accelerate your Marketing Career

Timestamps

• [00:00] Introduction: Starting from a layoff to launching a business
• [00:03] Freelancing journey: Earnings and challenges in the first year
• [00:17] Lessons learned: The power of adding value to clients
• [00:35] Strategy 1: Consistent content creation and platform focus
• [01:15] Strategy 2: Networking and outreach for opportunities
• [02:25] Overcoming imposter syndrome and finding your niche
• [03:50] Branding yourself: How to communicate your value
• [04:30] Closing thoughts: Mindset shifts for lasting success

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