Today, I’m sitting down with my friend TJ Fry to explore the fascinating world of the unconscious mind. We unpack how this hidden part of our psyche shapes our beliefs, emotions, and behaviors.

TJ and I break down the differences between the conscious and unconscious mind, why understanding this dynamic is key to personal growth, and how to reprogram your thoughts for lasting change. This conversation is packed with practical tips on language, gratitude, and self-awareness to help you take control of your mindset and live with intention.

• Question the narratives you’ve accepted—change starts with awareness.
• Use gratitude practices to rewire your thought patterns.
• Talk to yourself to build rapport with your unconscious mind.
• Give your unconscious mind clear instructions—it’s eager to serve.
• Recognize that beliefs can be changed at any time.
• Practice consistency—it’s more impactful than intensity.
• Shape your reality by being mindful of the language you use.

Follow TJ Fry on Instagram for more insights and wisdom, and connect with me @itsgeorgebryant to share what resonated most with you in this episode!

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Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)

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We’ve made it easy to see George’s top 10 book recommendations! Click here to find George’s top 10 recommended books for mindset, customer journey, and relationships.

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Links not showing? Hop on over to our podcast blog, mindofgeorge.com/podcast for all the links from the show notes.

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What do we talk about in this episode?

00:00 Introduction: The Power of Self-Talk
00:07 Meet TJ: Master of the Mind
00:34 Preparing for the Deep Dive
00:51 Understanding the Unconscious Mind
00:59 The Trap of Accepting Narratives
01:05 Shaping Beliefs and Morals
01:07 Changing Beliefs and Identity
01:11 Building Rapport with Yourself
01:16 The Importance of Clear Instructions
01:58 Language and Perception
02:09 Empowering Questions and Frameworks
02:18 Stages of Competence
02:35 The Role of Gratitude
02:50 Getting to the Next Level
04:11 TJ's Impact and Expertise
05:51 The Power of Poignant Delivery
08:34 The Unconscious Mind Explained
47:46 The Impact of Language on Beliefs
48:14 Challenging Self-Limiting Beliefs
48:50 The Power of Decision-Making
49:16 The Importance of Specific Questions
50:03 The Role of Beliefs in Shaping Reality
50:28 The Influence of Language on Self-Perception
51:10 The Power of Accountability in Personal Growth
52:47 The Pitfalls of Asking 'Why'
55:12 The Role of Memory and Perception
01:00:26 The Importance of Consistency
01:01:15 Programming the Unconscious Mind
01:01:18 The Role of Gratitude in Shaping Perception
01:01:49 The Reticular Activating System Explained
01:05:00 The Power of Consistency in Personal Growth
01:08:45 The Importance of Communication
01:18:28 The Role of Questions in Coaching
01:24:20 The Power of Declarative Language
01:25:44 The Importance of Self-Communication