In today’s episode of Unfiltered, we’re pulling back the curtain on alllllllll the things we’re currently questioning.

From our biz battles with posting consistently to redefining what a good work-life balance is when your personal world is messy to letting the “bare minimum” be good enough, we’re dishing on letting go of rigid expectations, shedding the “shoulds,” and questioning what rules (if any) we have to follow in the first place.

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

Sending roses to customers after their pets have passed, hilarious and creative marketing campaigns (like turning love letters from exes into TP), and personal emails from founders are all examples in today’s discussion of brands that are doing a really freaking great job.

From product-based businesses to fav restaurant chains to software companies, we’re chatting about some of our most beloved brands and all the clever things to adore about them.

Highlights

02:20—10:15: A toilet paper company that’s hilarious (and has a cool mission)

10:15—23:00: A few brands that pack some serious personality, relatability, and human connection into their marketing

23:00—37:02: Brands that don’t just SAY they care about their audience, but go above and beyond to show it

37:02—45:03: Brands whose posts on social media you seriously don’t want to miss

45:03—49:56: A brand with a hysterical automated chatbot

If you liked this episode, check out our previous one where we talk about 5 Marketing Mishaps That Shocked Us.

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

Fearing that you’ll never making another penny from your business again, feeling like all 25 things on your to-do list are priority #1, worrying about why others aren’t taking you seriously… all of those challenges boil down to mindset—and are ones we’ve personally struggled with.

In today’s episode of Unfiltered, we’re continuing our mini series on Tough Sh*t in Biz, chatting about the biggest mindset shifts we’ve had in the last year that seriously rocked our worlds and allowed us to let go of beliefs that were holding us back.

Highlights

06:15—17:02: What even is mindset and how your mindset can get so stuck

17:02—20:05: How scarcity mindset shows up in the world, beyond business

20:24—35:30: The pain in the ass that is comparisonitis and imposter syndrome

35:30—38:54: A big belief we had to let go of that we all held onto for a long time

38:54—45:39: The importance of prioritizing (and not treating everything as #1)

45:39—47:02: Why considering business to be business is actually helpful

47:02—57:43: The value of understanding everything stems from you (and why that’s good!)

If you liked this episode, check out our other mindset-related episode; There’s No Such Thing as Business Without Mindset Work: on Spotify and on Apple.

Our Favorite Mindset Resources

Alethea:

• Joe Dispenza for meditations
• You’re a Badass at Making Money (book) for starting to work through limiting money beliefs
• Manifestation Babe Academy (if you’re looking to go all in on mindset work!)

Fran:

• Hypnotherapy for rewiring my subconscious beliefs - @itsaddisonbowen is my go-to for this
• Breathwork for learning how to regulate my nervous system, especially during a stress response, to support my body through mindset shifts - @claire.ollila is my go-to for this

Han:

• The Pathway Membership from To Be Magnetic - a $30/mo membership that helps you identify and free yourself from negative beliefs and subconscious blocks using a process that’s rooted in neuroscience. (Use code HANNAH2880 for 15% off)

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!