In today’s episode of Unfiltered, we’re pulling back the curtain on alllllllll the things we’re currently questioning.

From our biz battles with posting consistently to redefining what a good work-life balance is when your personal world is messy to letting the “bare minimum” be good enough, we’re dishing on letting go of rigid expectations, shedding the “shoulds,” and questioning what rules (if any) we have to follow in the first place.

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

Sending roses to customers after their pets have passed, hilarious and creative marketing campaigns (like turning love letters from exes into TP), and personal emails from founders are all examples in today’s discussion of brands that are doing a really freaking great job.

From product-based businesses to fav restaurant chains to software companies, we’re chatting about some of our most beloved brands and all the clever things to adore about them.

Highlights

02:20—10:15: A toilet paper company that’s hilarious (and has a cool mission)

10:15—23:00: A few brands that pack some serious personality, relatability, and human connection into their marketing

23:00—37:02: Brands that don’t just SAY they care about their audience, but go above and beyond to show it

37:02—45:03: Brands whose posts on social media you seriously don’t want to miss

45:03—49:56: A brand with a hysterical automated chatbot

If you liked this episode, check out our previous one where we talk about 5 Marketing Mishaps That Shocked Us.

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

Fearing that you’ll never making another penny from your business again, feeling like all 25 things on your to-do list are priority #1, worrying about why others aren’t taking you seriously… all of those challenges boil down to mindset—and are ones we’ve personally struggled with.

In today’s episode of Unfiltered, we’re continuing our mini series on Tough Sh*t in Biz, chatting about the biggest mindset shifts we’ve had in the last year that seriously rocked our worlds and allowed us to let go of beliefs that were holding us back.

Highlights

06:15—17:02: What even is mindset and how your mindset can get so stuck

17:02—20:05: How scarcity mindset shows up in the world, beyond business

20:24—35:30: The pain in the ass that is comparisonitis and imposter syndrome

35:30—38:54: A big belief we had to let go of that we all held onto for a long time

38:54—45:39: The importance of prioritizing (and not treating everything as #1)

45:39—47:02: Why considering business to be business is actually helpful

47:02—57:43: The value of understanding everything stems from you (and why that’s good!)

If you liked this episode, check out our other mindset-related episode; There’s No Such Thing as Business Without Mindset Work: on Spotify and on Apple.

Our Favorite Mindset Resources

Alethea:

• Joe Dispenza for meditations
• You’re a Badass at Making Money (book) for starting to work through limiting money beliefs
• Manifestation Babe Academy (if you’re looking to go all in on mindset work!)

Fran:

• Hypnotherapy for rewiring my subconscious beliefs - @itsaddisonbowen is my go-to for this
• Breathwork for learning how to regulate my nervous system, especially during a stress response, to support my body through mindset shifts - @claire.ollila is my go-to for this

Han:

• The Pathway Membership from To Be Magnetic - a $30/mo membership that helps you identify and free yourself from negative beliefs and subconscious blocks using a process that’s rooted in neuroscience. (Use code HANNAH2880 for 15% off)

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

In today’s episode of Unfiltered, we’re diving into a juicy question asked by you! And that question is…

At the beginning of business, do you offer services people are asking for but you don’t love to increase cash flow? Or stick to what you really enjoy and wait for the right people to come along?

We’re dishing all of our thoughts on the potential “consequences” of saying f it and taking on projects you don’t love, when prioritizing cash flow over aligned projects makes sense, and how the answer to this question differs for those in the beginning of their biz vs. further along.

Highlights:

02:23: The #1 thing to consider before choosing to say yes to projects you don’t love

03:55: How to not screw yourself over if you are in a position of needing to bring in cash flow ASAP

04:50: The most important “consequences” to consider if you’re thinking about saying yes just to bring in more mula

12:37: Knowing when it’s time to move from experimenting into focusing in on what you want

14:11: The benefits of figuring out your signature sauce

16:19: A loving reminder

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

Is burnout really a “right of passage” for business owners? Is resting the “cure” for burnout? How do you recognize the signs that you’re headed toward burnout? As (self-proclaimed) burnout experts, we’re kicking off a fun new mini-series by dishing all about our experiences with burnout, what burnout is really trying to tell you, how to navigate burnout & more.

Timestamp Breakdown:

2:38—10:46: Our experiences with burnout and a unique perspective on what burnout could truly be a sign of

10:49—20:01: Red flags to look for that might signal burnout is coming, potential causes for burnout, and why resting isn’t a “cure” for burnout

20:01—37:05: Preventing burnout, the importance of prioritizing YOU and how to step away from your work without feeling like it’s always in the back of your mind

37:05—40:40: Navigating burnout due to things in your personal life vs your business and how this looks different

40:40—48:00: The importance of appreciating the journey that you’re on and not always pushing yourself to be at the destination

48:00—51:38: How saying “no” to things is a preventative for burnout

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

We’re baaack! After taking July off, we’re celebrating Unfiltered’s 1 year birth-iversary with this recap episode. We’re reminiscing on where we (and our businesses) were this time last year, how much has changed since, and what we’re excited for in the next year!

Timestamp Breakdown:

00:29—11:38: What we’ve been up to during the past mont + why we decided to take a month off from recording episodes

11:38—18:51: A look back on what our lives & businesses looked like a year ago when we first launched Unfilitered

18:51—33:30: Our biggest lessons learned during out first year of the podcast, what surprised us the most, and what our top performing episodes were

Have you listened to our most popular episodes?

No. 1. Episode 3—12 Biz Investments We’re So Glad We Made Listen on Spotify or Apple Podcasts!

No. 2: Episode 2—What’s the Deal With all the Mean Girl Marketing? Listen on Spotify or Apple Podcasts!

No. 3: Episode 16—Imposter Syndrome or Unqualified? Where’s the H*cking Line? Listen on Spotify or Apple Podcasts!

Shoutout to our friend and favorite podcast manager, Jace Apollo Creative! If Fran ever burns out from podcast editing, he’ll be the first person we call. Give him a follow on IG!

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

“I can’t believe they said that” Instagram posts, marketing campaigns that pissed of A LOT of people, BS apologies, and more—that’s what we’re chatting about in today’s episode of Unfiltered.

In this super open convo about some recent marketing mishaps we’ve witnessed from brands like Copyhackers, Bumble, Youthforia, and more, we’re discussing what these missteps show us consumers are fed up with, the best ways to handle public apologies, and some things we consider… pretty dang unforgivable.

Grab a glass of milk because this one’s extra spicy.

Highlights:

• 3:00—17:19: The Copyhackers post that enraged the internet (and the surprisingly unpleasant way that Copyhackers handled all the angry IG comments)
• 17:19—35:50: What Bumble did right and what Bumble didn’t get so right in their latest marketing campaign that also enraged the internet
• 35:50—45:20: The beauty company that had all of TikTok talking (and not in a good way) because of one product they recently put out
• 45:20—50:00: The importance of being honest when marketing products and a very popular beverage biz that recently found itself in hot water for not being so honest
• 50:00—59:39: Why Kelloggs’ recent ad was giving off “let them eat cereal” vibes and what we can learn about the balance between hopping on current issues vs. being insensitive to people’s current struggles

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

In this episode of Unfiltered, we’re sharing our all-time-fav books (so far). Everything from nonfiction books in the business and self development genres to fantasy and thriller fiction genres!

Have any recs that you think we’d like? Message us on IG! Here are the ones we mentioned:

Nonfiction Books:

• “Permission to Put Yourself First” by Nancy Levin
• “The Dark Side of the Light Chasers” by Debbie Ford
• “The Cult of the Customer“ by Shep Hyken
• “Building a StoryBrand” by Donald Miller
• “Obsessed: Building a Brand People Love from Day One” by Emily Hayward
• “You are a Badass at Making Money” by Jen Sincero
• “Everybody Writes” by Ann Handley
• “The Storyteller’s Secret” by Carmine Gallo
• “10x Is Easier Than 2x” by Benjamin Hardy and Dan Sullivan
• “Tools of Titans” by Tim Ferriss
• “Untamed” by Glennon Doyle
• “Becoming Supernatural” by Joe Dispenza

Fiction Books:

• “Powerless” by Lauren Roberts
• “Kingdom of the Wicked” by Kerri Maniscalco (3 Book Series)
• “Starling House” by Alix E. Harrow
• “Between Shades of Gray” by Ruta Sepetys
• “The House Across the Lake” by Riley Sager
• “The Silent Patient” by Alex Michaelides
• “100 Years of Solitude” by Gabriel García Márquez
• “House of the Spirits” by Isabel Allende
• “A Prayer for Owen Meany” by John Irving
• “The Amazing Adventures of Kavalier and Clay” by Michael Chabon

Want a free book? You can use Fran’s or Alethea’s Thriftbooks link and when you spend $30, you’ll get credit for a free book!

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!