• Unlocking Retail Media’s Power: Molly Hjelm on Data, Programmatic Advertising & Brand Growth (Head of Ad Sales, DG Media Network at Dollar General)

  • Feb 20 2025
  • Length: 25 mins
  • Podcast

Unlocking Retail Media’s Power: Molly Hjelm on Data, Programmatic Advertising & Brand Growth (Head of Ad Sales, DG Media Network at Dollar General)

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  • Summary

  • Can you walk us through your career journey and share the pivotal moments that led you to become the Head of Ad Sales at DG Media Network?

    You’ve mentioned that you get energy from working with brilliant people and cultivating partnerships. Can you share an example of a collaboration that inspired or energized you recently?

    Designing go-to-market strategies is a key focus for you. What’s a recent strategy you’ve developed that you’re particularly proud of, and what impact did it have?

    DG Media Network is driving innovation in retail media. What excites you most about the future of your team’s work and the opportunities for the brands you partner with?

    What advice would you give to someone aspiring to lead ad sales in a fast-paced environment like retail media? And how do you see the role of marketing and ad sales evolving in the next five years?
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