Wedding Business Solutions

By: Alan Berg CSP Global Speaking Fellow
  • Summary

  • If weddings are all or part of your business, then the Wedding Business Solutions podcast is for you. You’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg CSP, who’s been called “The Leading International Speaker and Expert on the Business of Weddings.” Whether it’s ideas for closing the sale, improving your website conversion or just plain common-sense ideas for your wedding business, the episodes here, whether monologue or dialogue are just the thing to get you motivated to help more couples have great weddings, and more profits for you . . . . . . . . . You can read full transcripts of each episode at podcast.AlanBerg.com . . . . . . . . . Don't forget to subscribe to this podcast so you'll know about the latest episodes. And if you have a question, comment or suggestion for topic or guest, please reach out at Alan@WeddingBusinessSolutions.com . . . . . . . . . And if you don't get my email updates for new episodes, as well as upcoming workshops and Master Classes, you can sign up at www.ConnectWithAlanBerg.com . . . . . . . . . If you'd like to find out about Alan's speaking, sales training, consulting or website review services, you can reach him at Alan@AlanBerg.com or visit Podcast.AlanBerg.comNote: I invite my guests on for the value they provide to you, my listeners. Occasionally I have a guest on where I'm an affiliate or have a relationship that may involve compensation for me. My first priority is the value to you and therefore I don't sell placement or guest spots on my podcast.

    © 2024 Wedding Business Solutions
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Episodes
  • Is the art of networking lost on Gen Y and Gen Z?
    Dec 25 2024

    Is the art of networking lost on Gen Y and Gen Z?

    Are the younger generations missing out on the benefits of traditional networking, or are they just doing it differently? How can we bridge the gap between generations in professional associations and networking groups? In this episode, I explore these questions and discuss how new approaches to networking can benefit us all, regardless of age.

    Listen to this new 7-minute episode for insights on how to successfully network with Gen Y and Gen Z and how to make networking more relational than transactional.

    Episode Summary:
    In this episode of the Wedding Business Solutions podcast, I dive into the question, "Is the art of networking lost on Gen Y and Gen Z?" Contrary to popular belief, I don't think it's lost; it's just different. I explore how younger generations are still actively networking through social media and online platforms. I emphasize the importance of adapting to their methods and fostering relationships based on value, rather than making them purely transactional. I also share insights on involving younger professionals in leadership roles and understanding their needs to create meaningful connections across generations. Tune in for some valuable networking strategies and tips on cross-generational collaboration.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 


    View the full transcript on Alan’s site: https://alanberg.com/blog/


    Attend the first ever Inclusive Wedding Summit, in person or remotely, Wednesday, Jan. 22, 2025
    Get info and your tickets here: https://inclusiveweddingsummit.com/ - use coupon code AB30 to save $30
    And I'm doing a 1/2 Mastermind Jan. 23rd https://events.humanitix.com/business-of-weddings-workshop

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2024 Wedding Business Solutions LLC & AlanBerg.com

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    9 mins
  • Elizabeth Solaru - How to start and build a luxury brand!
    Dec 23 2024

    Elizabeth Solaru - How to start and build a luxury brand!

    Are you struggling to connect with luxury clients? Do you know how to position your offerings to make mid-range options more appealing? In this episode, Elizabeth Solaru and I dive deep into the art of targeting luxury clients, pricing strategies, and effective networking techniques. Learn how to use unusual marketing strategies to align your brand with top-tier clients, and find out why it's crucial to understand your target audience beyond generic customer avatars.

    Listen to this new episode for insights on strategic product positioning, networking for high-end markets, and leveraging luxury branding to attract the right clients.

    About Elizabeth:

    Elizabeth Solaru is a multi award-winning luxury business consultant, author, and world renowned cake artist. As the CEO and Founder of the Diversity in Luxury Awards, she is a pioneering voice advocating for inclusivity and representation in the luxury sector.

    Her latest book, The Luxpreneur: How to Start and Build a Successful Luxury Brand has been described as "the blueprint for a luxury business" and a "must read for those interested in working in the luxury industry"

    Elizabeth has been named as one of the world's Masterful 100 and has been featured on the BBC, Channel 4 and Sky TV. She has spoken in business schools and on some of the most exclusive luxury business stages, including JP Morgan and The Inner Circle Experience.

    In addition to her consulting work, Elizabeth is passionate about mentorship and is dedicated to empowering the next generation of luxury professionals.

    Get Elizabeth’s book “The Luxpreneur” here: tinyurl.com/yeert22u

    SOCIAL MEDIA LINKS

    Instagram @elizabethscakeemporium

    Linkedin: https://www.linkedin.com/in/elizabeth-solaru-1ba901/


    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com


    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a dif

    Attend the first ever Inclusive Wedding Summit, in person or remotely, Wednesday, Jan. 22, 2025
    Get info and your tickets here: https://inclusiveweddingsummit.com/ - use coupon code AB30 to save $30
    And I'm doing a 1/2 Mastermind Jan. 23rd https://events.humanitix.com/business-of-weddings-workshop

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2024 Wedding Business Solutions LLC & AlanBerg.com

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    33 mins
  • Are you focused on sales or profits?
    Dec 18 2024

    Are you focused on sales or profits?

    Are you caught up in the race to increase sales, or are you strategically focusing on boosting your profits? In this episode, I dive into the importance of understanding the difference between sales and profits. What are the true costs of your services? Are you maximizing profitability on high-demand dates? How can you ensure every dollar contributes to your bottom line? Find out how to shift your mindset from merely keeping the lights on to truly paying yourself first.

    Listen to this new 10-minute episode for insights on optimizing your profitability and strategic tips for making the most of every sale.

    Episode Summary:

    In this episode of the Wedding Business Solutions podcast, I delve into the crucial distinction between focusing on sales versus profits within your business. Drawing from my own experiences and lessons from the book Profit First by Mike Michalowicz, I emphasize the importance of prioritizing profitability over sheer sales volume. I discuss how raising prices strategically, especially on high-demand dates, and offering top-tier packages can significantly boost profits. I also highlight the impact of ancillary services and upgrades on your bottom line. This insightful episode is essential listening if you're aiming to maximize profitability without sacrificing quality or overextending your resources.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com


    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 


    View the full transcript on Alan’s site: https://alanberg.com/blog/


    Attend the first ever Inclusive Wedding Summit, in person or remotely, Wednesday, Jan. 22, 2025
    Get info and your tickets here: https://inclusiveweddingsummit.com/ - use coupon code AB30 to save $30
    And I'm doing a 1/2 Mastermind Jan. 23rd https://events.humanitix.com/business-of-weddings-workshop

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2024 Wedding Business Solutions LLC & AlanBerg.com

    Show more Show less
    11 mins

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