So, my son got married. Want to hear the story?

Are you easily accessible to your clients? Are you ensuring seamless communication to prevent day-of issues? In this episode, I share the story of my son's wedding and highlight crucial lessons about the importance of communication and responsiveness in the wedding business.

Listen to this new 13-minute episode for insights on improving your client communication and handling unexpected challenges during events.

Episode Summary:

In this heartfelt episode of the Wedding Business Solutions podcast, I share the story of my son Adam's unique wedding in San Francisco. Unlike traditional ceremonies, this wedding spanned multiple days and featured intimate gatherings, a City Hall ceremony, and memorable activities like a cable car ride and a Hornblower dinner cruise. I highlight noteworthy experiences, both positive and challenging, such as vendor communication issues and special touches like custom whiskey blends. Through this personal recount, I draw valuable lessons on the importance of effective communication and customer service in the wedding industry. Don't miss out on this insightful and inspiring episode!

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Coming to Wedding MBA this year? Join me for a sales workshop, only 25 seats. Use this link to save $20 off your ticket:
https://events.alanberg.com/LV1112#/buyTickets?promoCode=EarlyBird

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2024 Wedding Business Solutions LLC & AlanBerg.com

Irene Katzias - How vendors can play nice together

Are you fostering trust through effective communication in your professional relationships? Are you prioritizing helping others over personal gain when networking? In this episode, we dive into the essentials of communication, respect, and aiding fellow vendors to create lasting bonds and smooth events. We'll explore practical ways to enhance your professional networks through proactive collaboration and kindness, reflecting on real-life anecdotes that underscore the impact of these values.

Listen to this new episode for insights on building stronger, more respectful professional relationships by focusing on clear communication and a giving mentality.

About Irene:

Irene Katzias is the owner of Irene + Co Events, an award-winning wedding planning and design company known for crafting bespoke, high-end weddings across the U.S. With over a decade of experience, Irene’s work has been featured on The Knot, Utah Bride and Groom Magazine, and Zion Brides. A TEDx speaker and host of the Peak Perfection podcast on Spotify, Irene brings her signature blend of creativity, confidence, and approachability to every event, helping couples tell their unique love stories—one detail at a time.

Contact: Website: www.irenecoevents.com
Email: irenecoevents@gmail.com

Instagram: @irenecoevents

Episode Summary:

In this episode of "Wedding Business Solutions," I sit down with Irene Katzias from Irene and Co Events to dive into the importance of communication and respect in professional networking. We discuss how offering help rather than seeking personal gain builds trust and strong relationships. Irene shares her team’s approach of prioritizing teamwork, being the first to arrive and last to leave, and tackling every task with a collective spirit. We also address common vendor complaints, emphasizing the need for clear communication and collaboration. Irene's closing words, "Just be kind. You'll be fine," perfectly capture the essence of our conversation.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at 

Coming to Wedding MBA this year? Join me for a sales workshop, only 25 seats. Use this link to save $20 off your ticket:
https://events.alanberg.com/LV1112#/buyTickets?promoCode=EarlyBird

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2024 Wedding Business Solutions LLC & AlanBerg.com

You can't save your way to prosperity

We've all heard the phrase "cut costs to boost profits," but is that really the best way to grow your wedding business? Are you focusing too much on trimming expenses and missing out on bigger opportunities? In this episode, I delve into why investing in your business can yield far more significant returns than just cutting corners. I discuss practical ways to increase sales, enhance profitability, and make smarter investments that will propel your business forward.

Listen to this new 6-minute episode for insights on shifting your focus from saving to smart investing for a more prosperous business.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I dive into the concept that you can't save your way to prosperity; instead, you need to focus on increasing sales and making smart investments. I discuss the difference between everyday expenses, which have a limited potential for savings, and investments, which can provide higher returns over time. By concentrating on boosting your sales and profitability, you'll see much greater benefits than simply trying to cut costs. I also emphasize the value of investing in marketing, training, and enhancing customer value perception. Tune in to learn how to set your wedding business on a path to greater success and long-term profitability!

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Coming to Wedding MBA this year? Join me for a sales workshop, only 25 seats. Use this link to save $20 off your ticket:
https://events.alanberg.com/LV1112#/buyTickets?promoCode=EarlyBird

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2024 Wedding Business Solutions LLC & AlanBerg.com

What the heck is Last Click Attribution?

Have you ever wondered if you're really understanding how clients find your business? Are you giving too much credit to that final click without considering the full journey your customers take? In this episode, I dive into last click attribution, dissecting what it means and how it might be misleading your marketing strategies. Learn how to trace the entire path to get a clearer picture and potentially boost your inquiries and sales!

Listen to this new 6-minute episode for insights on understanding your customer's journey from the first click to the last and how you can influence it to drive more business.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I delve into the concept of "last click attribution" and what it means for your wedding business marketing. I explain that last click attribution often misleads us into thinking the final click before a customer contacts us is solely responsible for their decision, when in reality, their journey is much more complex. I emphasize the importance of understanding the entire customer path to optimize your marketing strategies effectively. By analyzing where inquiries come from and reinforcing successful tactics, you can better influence potential clients' pathways. Whether you're new to this concept or need a refresher, this episode is packed with insights to help enhance your digital marketing efforts.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Coming to Wedding MBA this year? Join me for a sales workshop, only 25 seats. Use this link to save $20 off your ticket:
https://events.alanberg.com/LV1112#/buyTickets?promoCode=EarlyBird

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2024 Wedding Business Solutions LLC & AlanBerg.com

Richie Steadman - Oh no, a customer complaint!

Receiving a bad review can be disheartening, but are you reacting impulsively or taking the time to understand the full story? How do you ensure clients feel heard and valued even when they're dissatisfied? In this episode, Richie Steadman shares his first refund experience in 15 years, offering valuable lessons on managing complaints and protecting your business's reputation. We discuss how crucial communication is in avoiding misunderstandings and making strategic decisions to maintain client relationships without compromising your business.

Listen to this new episode for insights on managing bad reviews and ensuring long-term business success through effective communication and thoughtful resolutions.

About Richie:

Richie T Steadman is the owner of Best DJ In Utah, Utah’s highest and most rated dj company. Richie has been in business for himself for 6 years and been in the entertainment for over 20 years.

Social handle: @bestdjinutah

Website: bestdjinutah.com

Episode Summary:

In this episode of "Wedding Business Solutions," I welcome Richie Steadman to discuss handling bad reviews in the wedding industry. Richie shares a challenging situation involving a DJ complaint from a wedding he managed, detailing his thoughtful and strategic response. Together, we explore the importance of not reacting impulsively, understanding client expectations, and resolving disputes professionally to protect your business's reputation. Richie recounts investigating the complaint, having direct conversations, and negotiating a partial refund with a non-disparagement agreement. We emphasize the value of resolving grievances to prevent negative reviews, sharing personal anecdotes and practical advice for long-term business success. Join us for insights and strategies to handle dissatisfied clients effectively.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Coming to Wedding MBA this year? Join me for a sales workshop, only 25 seats. Use this link to save $20 off your ticket:
https://events.alanberg.com/LV1112#/buyTickets?promoCode=EarlyBird

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2024 Wedding Business Solutions LLC & AlanBerg.com

Getting the sale is a privilege

Every time a client says yes to your service, they've said no to everyone else. Do you see it as a privilege? Are you treating each sale as a unique opportunity to deliver exceptional results? In this episode, I discuss the honor and unique challenges of being chosen to provide your wedding services, emphasizing that it's not just about making the sale but about delivering an unforgettable experience.

Listen to this new 3-minute episode for insights into why getting the sale is an honor and how you can better appreciate and maximize this privilege.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I dive into the idea that "getting the sale is a privilege." I emphasize how each 'yes' from a client means they've chosen us over many competitors, giving us the unique honor of being part of their special event. I talk about the responsibility that comes with this privilege—delivering exceptional and tailored results, not just a standard product or service. By viewing sales as a privilege, we can deepen our commitment to outstanding service and client satisfaction. Join me as I remind us all to cherish every sale as a valuable opportunity.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Coming to Wedding MBA this year? Join me for a sales workshop, only 25 seats. Use this link to save $20 off your ticket:
https://events.alanberg.com/LV1112#/buyTickets?promoCode=EarlyBird

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2024 Wedding Business Solutions LLC & AlanBerg.com

The pursuit of money doesn't bring me the happiness I seek

Are you finding joy in what you do, or are you just chasing the paycheck? Can you truly find success if you're not enjoying your work? In this episode, I dive into how focusing on joy and value, rather than money, can lead to a more fulfilling career in the wedding and events industry.

Listen to this new 5-minute episode for insights on finding happiness in your work while still achieving financial success.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I dive into a profound realization that I've had: chasing money doesn't necessarily bring true happiness. I stumbled upon an old note that reminded me the pursuit of happiness can actually lead to the financial rewards we need. Through my personal journey, I share how prioritizing joy and providing value to others has been the key to my own fulfillment and success. By recounting moments from my career, I illustrate how focusing on meaningful work and customer satisfaction can ultimately lead to both personal and financial rewards. If you're in the weddings and events industry, this episode is a reminder to seek happiness and value in your work, rather than just chasing the money.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Coming to Wedding MBA this year? Join me for a sales workshop, only 25 seats. Use this link to save $20 off your ticket:
https://events.alanberg.com/LV1112#/buyTickets?promoCode=EarlyBird

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2024 Wedding Business Solutions LLC & AlanBerg.com

Liza Roeser - Scaling Fifty Flowers

How do you decide when to DIY and when to call in a pro for your wedding flowers? Are your customers overwhelmed by too many choices? Do you know how to blend human touch with AI for maximum customer satisfaction? Learn how Liza Roeser from Fifty Flowers transitioned from wholesale to consumer-based e-commerce while keeping service personal and intentional.

Listen to this new episode for insights on balancing DIY and professional services, reducing decision fatigue, and leveraging AI while maintaining a human touch in customer interactions.

Liza Roeser is a trailblazer in the flower industry, known for her innovative leadership and entrepreneurial spirit. Her journey began with a Peace Corps mission in Ecuador, where she identified the potential for exporting fresh-cut flowers. In 1998, she founded Farm Exports, which later evolved into FiftyFlowers.com, the first e-commerce wholesale flower platform. Liza is a dedicated advocate for the industry, serving on the Society of American Florists Board, lobbying on Capitol Hill, and promoting entrepreneurship. Her achievements have earned her numerous accolades and features in prominent publications. Follow Liza on Instagram @TheFlowerCEO.

https://fiftyflowers.com/

Episode Summary:

In this episode of Wedding Business Solutions, I chat with Liza Roeser, the founder of 50 Flowers. Liza shares her incredible journey from serving in the Peace Corps to creating an innovative e-commerce flower business. We discuss the early challenges she faced, transitioning from bulk floral shipping to direct-to-consumer sales, and how she has tailored her products to cater specifically to weddings and events. Liza opens up about the company's growth, the strategic use of AI to understand customer behavior, and the heartfelt importance of human interaction in customer service. We also delve into learning from past failures, how the 2008 financial crisis influenced her business, and the value of professional expertise in DIY floral projects.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at 

Coming to Wedding MBA this year? Join me for a sales workshop, only 25 seats. Use this link to save $20 off your ticket:
https://events.alanberg.com/LV1112#/buyTickets?promoCode=EarlyBird

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2024 Wedding Business Solutions LLC & AlanBerg.com