CREATION, REPORTING, AND ANALYTICS
Hope is not a strategy
Manage expectations (Is it full-time or part-time?)
Use a show site as the center of your purpose - Point to all outlets
Be consistent - publish regularly
Identify the area of interest you cover and validate its interest level
Use Google Trends to see if there is search volume for the topic you want to cover
Identify your audience
Target your audience
Measure the growth, Track your analytics on a schedule
Don’t put too much stock in analytics, none of the services have reliable numbers
PROMOTION
Take your message to other verticals like Radio, TV, live appearances
Create shorts for your podcast and post them everywhere
Use all relevant social media
Ask publishers and outlets to feature your podcast - pick your best episode
Get on other podcasts as a guest with relevance Have guests on your podcast regularly - leverage their influence and market
Reach out to celebrities and high-level guests who are a good fit.
Use a small ad budget to promote your best episodes
Have paid or unpaid promotions/ads in your podcast, other advertisers will be attracted
Encourage listeners to engage with you
Share your success when it happens, one rung of the ladder at a time.
Podcast management by www.globalcreativegroup.com